Inmobi

About

InMobi is a private, Indian-based advertising behemoth. It has relationships with over 30,000 companies and app developers. It has approximately 1,500 employees in offices in 12 different countries. See also: OpenCorporates

InMobi's founder, in a recent Forbes article, stated that "Consumers will move from seeking content to consuming what is shown to them."

Ownership

InMobi was founded in Mumbai, India, as mKhoj, in 2007 by Naveen Tewari, Abhay Singhal, Amit Gupta and Mohit Saxena. Its investors include Softbank and its debt financier is Tennenbaum Capital Partners.

What it does

• Native/Targeted Advertising
• E-Commerce
• In-app Mobile Advertising
• Market Research Platform

Privacy Policy

Policy as of 17/2/2017, reviewed 21/4/2019:

• InMobi's opt-out is located here. Users will need their iOS or Android ID.

• InMobi's privacy policy states that it collects information about the "device type (e.g. smartphone, tablet, etc.),operating system (e.g. iOS, Android, Windows, Blackberry), network provider, mobile browser used (e.g. Safari, Internet Explorer etc.),platform, SDK version, timestamp, API key (identifier for application), application version, iOS Identifier for Advertising, iOS Identifier for Vendors, model, manufacture of device, OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, network status such as WiFi, the geo-location of your device (using GPS or other geo-location data) and the Identifier for Advertising (IDFA) or the Google Advertising ID (AAID) etc" which it may infer from WiFi identifiers in the area.

• It also collects information regarding "(i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the site on which the ad appears); and (iv) certain information about post-click activity in relation to the ad including user interaction with such ad." It may also collect email addresses in a hashed format.

• This information is shared with "Publishers, Developers, Advertisers, Data Partners, Measurement Companies, InMobi Affiliates, and third parties such as advisors and law enforcement authorities."

• Data is kept for a 13-month period, after which InMobi "may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements."

Lawsuits and Settlements

• In 2016, InMobi settled with the FTC (US Federal Trade Commission) for $950,000 over the Children's Online Privacy Protection Act violations ("COPPA"). See more information

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