Braze (formerly Appboy)

Primary Location

United States (New York City) Crunchbase, 01

Website

https://www.braze.com

About

Braze is a mobile marketing company that offers CRM solutions and mobile marketing automation software for mobile applications.

Ownership

Products and Services

Cross-Channel Personalization: Target customers based on personal interests, location, past purchases, and more Braze, 02

Identification and Analytics: Profile users, segment audiences, and utilize analytics for targeted advertisements Braze, 02; Braze, 02; Braze, 01; Braze, 02; Braze, 03

Advertising Networks

• Data sharing (vague) Braze, 07

Privacy Policy

Data Collection: Braze collects data through the use of Developer apps. This includes:

• Device information (OS version, IP address, carrier information, country code) and a unique Braze-generated ID
• Application usage
• Personally identifiable information: Braze "may collect personally identifiable information shared with Developer Applications. We may also collect personally identifiable information from third parties used for authentication, such as when a user logs in to a Developer Application using a Facebook account, and from third party partners such as Facebook, Twitter, and Klout. Personally identifiable information collected may include information like name, email address, location, gender, interests, device, app usage, user ID, and contact information".

Location Information: Braze "may collect device location information if location services are enabled for any Developer Applications on the device. We use location information to provide Developers with information about the use of their Developer Applications".

Information Use: Braze can "use information we collect to provide partner Developers with information about usage of Developer Applications that integrate the Braze Service."

Data Sharing: Data is shared with app Developers "in the form of aggregated, anonymous data about the way Developer Applications are used so that Developers can improve their respective Developer Applications." Braze may disclose information to third parties as required by law; to trusted service providers working on their behalf; to protect their rights, the safety of others, or in response to a government request; and in conjunction with a merger, acquisition, or sale of Braze.

Automatic Data Collection: Braze will "automatically collect information about how Developer Applications are used, such as the frequency and duration of usage. This includes details about mobile devices, such as a unique Braze-generated ID for the mobile device. We share anonymous information about use of their respective Developer Applications with Developers, including which Developer Applications users have downloaded and the way those Developer Applications are used, which facilitates improvements to Developer Applications."

Opt-Out: End users may opt out of location collection by turning off location services for Developer apps in their mobile device. They can opt out of personally identifiable information by not providing that information to the Developer apps, and in the case of third parties, not providing that information to the third parties. Braze states, "You can prevent collection of all information by uninstalling Developer Applications that integrate the Braze Service."

Data retention: Braze "will retain information collected throughout the life of each user’s use of Developer Applications except where prohibited by law." Users can email privacy@braze.com to request data deletion. Braze "will keep anonymous information and may need to retain some identifying information to ensure that your request continues to be honored. Your information will be deleted from our active database but may remain in our archives. If we are required to maintain certain information about you, we will comply with your deletion request after fulfilling any legal requirements."

International Law: Braze complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework.

Consent: Braze states, "By using a Developer Application, you are consenting to our collection and processing of information as set forth in this Privacy Policy now and as amended by us. 'Processing' means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S. your information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By using the Application and providinginformation to us, you consent to such transfer to, and processing in, the U.S." Braze, 11.

Relationships

ABC News / Citi / GAP / Axel Springer / Dominos / Delivery Hero / Hearst / KFC / Microsoft / Nascar / iHeartMedia / RTR / Postmates / OKCupid / Urban Outfitters Braze, 01 / American Cancer Society / Dots / ibotta / 1-800-Flowers.com / Momondo Braze, 02

Details

Financial details: Braze was founded in 2011 and has raised over $95 million from funders. Braze changed its name from Appboy in 2017 Crunchbase, 01.

Methods

• Targeted advertisments Braze, 01
• Location-based targeting Braze, 07
• Real-world location targeting (including real-time targeting) Braze, 02 Braze, 03; Braze, 07; Braze, 08; Braze, 09; Braze, 10
• Targeted advertising based on consumer actions Braze, 02
• Timed advertisements Braze, 02
• Targeting across devices and channels Braze, 02
• Real-time services Braze, 04; Braze, 05
• Artificial intelligence for analytics Braze, 06
• Reports for clients Braze, 06

References

• Braze, 01. https://www.braze.com
• Braze, 02. https://www.braze.com/product/cross-channel-personalization
• Braze, 03. https://www.slideshare.net/Appboy/appboy-urban-outfitters-placeiq-case-study [Braze, 04._ https://www.braze.com/customers/postmates
• Braze, 05. https://www.braze.com/product/lifecycle-engagement-orchestration
• Braze, 06. https://www.braze.com/product/optimization-ai
• Braze, 07. https://www.braze.com/product/integrations
• Braze, 08. https://www.braze.com/academy/User_Targeting
• Braze, 09. https://www.braze.com/blog/appboy-location-targeting-tool
• Braze, 10. http://www.prweb.com/releases/2013/10/prweb11275487.htm
• Braze, 11. https://www.braze.com/privacy
• Crunchbase, 01. https://www.crunchbase.com/organization/braze

External Links

• Crunchbase (Braze): https://www.crunchbase.com/organization/braze

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