Umeng Analytics

About

Umeng is a Private company founded by Fan Jiang in April 2010 and acquired by Alibaba Group in 2013. (Source) It is based in Beijing, China and has approxmately 50-100 employees.

Two company filings were found in Hong Kong: here and here.

Ownership

Umeng is owned by the Alibaba Group. Alibaba is listed on the NYSE under the ticker BABA.

What it does

• Behavioral analytics
• Data Collection and usage statistics
• Advertising platforms

Privacy Policy

Policy as of 12/27/2018:

• An english-version of Umeng's privacy policy could not be located. As such, it was not reviewed.

• An opt-out page in Mandarin language was located here.

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