Estimote is private company that creates and sells sensor-based proximity tracking devices. These "physical world" beacons allow retailers to track users by compelling their cell phone microphones to emit high-frequency tones that are inaudible to humans.
Estimote is registered in Delaware Source:OpenCorporates and has offices in San Francisco, New York, and Krakow, Poland. In 2017, the company registered in the Dominican Republic. Source:OpenCorporates
Estimote's founders are Jakub Krzych and Lukasz Kostka. Source: website
Estimote's policy mainly concerns its relationship with business affiliates and account holders. It does, however, refer to "Customer Data" collected from its services.
Personal data collected is treated by Estimote as "strictly confidential" and subject to internal controls and protections. This may include "latitude/longitude coordinates", the time of day, and user locations when their device is near a beacon.
If users do not want Estimote's beacon to identify their device, it directs them to "(a) delete the Customer app or adjust the in-app settings of the Customer app if the app makes that option available, or (b) turn “off” Bluetooth through [their] device’s Settings feature."
In the event of a data breach, Estimote will "take reasonable steps to investigate the situation and to notify our Customers if the security, integrity or confidentiality of personal information has been compromised, in accordance with any applicable laws and regulations."