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Primary Location

Israel (Herzliya)

Website

https://www.appsflyer.com

About

A mobile & attribution analytics platform that aims to help marketers make better decisions AppsFlyer, 01

Ownership

AppsFlyer

Documentation

https://support.appsflyer.com/hc/en-us/articles/207032126-AppsFlyer-SDK-Integration-Android

Products and Services

AppsFlyer provides the following services:

Fraud prevention, malware protection AppsFlyer, 04
Identity attribution services. AppsFlyer fingerprints devices by their IDs and tracks across datasets (to solve the problem of fragmentation across devices). This works with all Windows 10 devices (including mobile), Android, and iOS AppsFlyer, 03.
Mobile services for targeted advertising AppsFlyer, 05
Marketing across devices and channels AppsFlyer, 06
Generates reports based on user behavior AppsFlyer, 06
Tracks which users install apps; tracks successful re-targeting marketing campaigns AppsFlyer, 07

AppsFlyer uses artificial intelligence and machine learning for big data analytics AppsFlyer, 04; VentureBeat, 01.

Privacy Policy

Third Parties: AppsFlyer states it does not sell data to third parties AppsFlyer, 02

Relationships

Over 2,000 network and analytics partners have integrated with AppsFlyer.

Investors include: Goldman Sachs / Deutsche Telekom / Qumra Capital / Magma Venture Partners / Pitango AppsFlyer, 02

Partners: Google Google, 01; TechCrunch, 02 / Snap / Tencent / HBO / Playtika / Waze / Alibaba / Kayak / Activision VentureBeat, 01 / Facebook / Twitter / Accuweather / AdlQuity/Flipkart / Bing Search / Pandora / Opera Software / Ad4Screen / Cooladata / Fiksu / EveryAds / Nanigans / Fyber / HeyZap / Tapjoy / Adroll / Flurry / GameAnalytics / Jampp / Inmobi / Appnexus / Vserv / AppLovin / Vungle / URX / Mobvista / Inneractive / Aarki / Bidalgo / Avazu / Taptica / NativeX / AirPush / Amobee / PlayHaven / Mobilecore / Accesstrade / ADS / ADSNative / Ad County Media / AccordantMedia / Ad2games / Ad2iction / Abakus / APUS / ADyes / Accruo / AID / Aarki / Ad4Game / APPROUND MOBILE / AML / APPSILON / ART DMP / ActionAds / APPAniac / ADvantage / AdBuddiz / ADRW / ADXMI Exchange / ADSAXIS / APPAVE / AVH digital / Actionpay / Ad2Click / ART Ad Platform / ASB / Ad2c / ADPRESSO / Ad@m (kakao) / ADZ JUNCTION MEDIA / ADVERTISE.RU / Ad County / AWIN / Adbird / AdCorsa / Adamas / Adbert / AdReady / Adbrain / Adacts / AdChakra / AdCare / Adattract / AdTiming / AdWyze / AdTen / Adboosters / Adara / AdDeals / Adblender / AdView / AdTiger / AdFit / AdTriba / AdPacker / and many more. For a longer list, see AppsFlyer, 03

Details

Financial details & history

AppsFlyer received early seed funding from Microsoft Accelerator and Magma Venture Partners CrunchBase, 01. As of November 2017, AppsFlyer's website lists $84M raised from Top VC's, $6B+ annual mobile ad spend measured, 3k+ mobile tech partners, and 13 global offices (and growing) AppsFlyer, 02.

Scope

According to VentureBeat, AppsFlyer leverages metadata from 98% of the world's mobile devices VentureBeat, 01.

Devices

The AppsFlyer SDK is available for Android, iPhone, and Windows Phone

References

AppsFlyer, 01. https://www.appsflyer.com
AppsFlyer, 02. https://www.appsflyer.com/we-are-appsflyer
AppsFlyer, 03. https://www.appsflyer.com/partners
AppsFlyer, 04. https://www.appsflyer.com/product/protect360
AppsFlyer, 05. https://www.appsflyer.com/product/mobile-ecosystem
AppsFlyer, 06. https://www.appsflyer.com/product/marketing-analytics
AppsFlyer, 07. https://www.appsflyer.com/product/overview
CrunchBase, 01. https://www.crunchbase.com/funding_round/appsflyer-seed--4b06b119
Google, 01. https://adwords.googleblog.com/2015/05/new-media-partnerships-and-ad-solutions.html
TechCrunch, 02. https://techcrunch.com/2015/05/28/google-expands-its-app-promotion-business-with-universal-app-campaigns-and-new-media-partnerships
VentureBeat, 01. https://venturebeat.com/2017/05/25/appsflyer-helps-mobile-advertisers-beat-back-ad-fraud-via-machine-learning

External Links

Wikipedia (AppsFlyer): https://en.wikipedia.org/wiki/AppsFlyer
AppBrain: https://www.appbrain.com/app/appsflyer-sdk-integration-test/com.appsflyer.referrerSender