At the core of our research is our sensor-technology which uses the mobile sensors built into smartphones to understand a user’s location and activity. We have trained our algorithms with hundreds of thousands of labeled data points and incorporate data from GPS, accelerometer, gyroscope, barometer, wifi, ambient light, and many other sensors. This provides us with an anonymous, but highly accurate understanding of where, how, and when people interact with physical locations and businesses. Sense360’s sensor-technology is on dozens of apps and more than 2 million devices in the US. Our panel generates more than a terabyte of sensor data every single day and provides a detailed view of more than 150 million anonymous user visits a month.
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