Dynamic Yield

analytics

Present in: 14 applications 0 %

Tracker web page

Capability:

Targets user location and proximity via geofencing
Targets users via geotargeting
Tracks users using GPS
Tracks users using WiFi
Tracks users using location data

Advertising:

Alters app functionality based upon user profiles
Loads advertisements
Loads targeted advertisements
Location-based ad pushing
Real-world location targeting
Targeted advertising based on consumer actions
Targets across devices, channels and/or platforms (omni-channel marketing, customer journey)
Timed advertisements

Analytic:

Analytics AI and machine learning
Audience segmenting
Collects Personally Identifiable Information (PII)
Collects Sensitive Personal Information (SPI)
Identifies users via Google ID (AAID)
Identifies users via iOS ID (IDFA)
Offers analytics activity to app developers
Offers reports to app developers
Performs cross-device identification
Profiles users via Personally Identifiable Information (PII)
Profiles users via Sensitive Personal Information (SPI)
Stores personal profile data (name, address, phone)

Detection rules

Code detection rule: com.dynamicyield.
Network detection rule: adm\.dynamicyield\.com | api\.dynamicyield\.com | cdn\.dynamicyield\.com | px\.dynamicyield\.com | st\.dynamicyield\.com