BlueConic

About

BlueConic, Inc. is a privately-held e-marketing company that sells targeted advertising through marketing management systems, or CDPs (Customer Data Platforms). The company has 50-100 employees and is headquartered in Boston, MA with a European office in Nijmegen, The Netherlands. For more information, see OpenCorporates.

BlueConic's customers include the Boston Globe, Hearst Newspapers, Moen, T-Mobile, ING, America's Test Kitchen, and the American Kennel Club. Source: website

Ownership

BlueConic was founded by Bart Heilbron and Martjin van Berkum in 2010. Source: website

What it does

• Behavioral Analytics
• Customer Data Platform (CDP) Marketing Management Systems
• Targeted Advertising/Personalization

Privacy Policy

Policy as of 1/11/2018, last updated 1/11/2017:

• BlueConic's privacy policy applies to both its website and its services platform. It is not clear to what extent end users have rights under the policy separate from clients.

• Personal data is not defined in the policy. It may be used by third party affiliates in the ordinary course of business, however, "the use of information collected through BlueConic Services Platform shall be limited to the purpose of providing the service for which the Client has engaged BlueConic."

• Infomation gathered may include "Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and other data", including "social networking pages."

• BlueConic may "share or publish aggregate information that doesn’t specifically identify you, such as statistical information about visitors to our Websites or statistical information about how customers use our applications."

• The policy states that BlueConic will "follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received, including requiring our suppliers to meet such standards to protect your personal data from unauthorized access, use, and disclosure. If you have questions about the security of your personal data, you can contact us at info@blueconic.com. "

• BlueConic has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework.

Detection rules

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