Localytics

Go to the tracker web page.

Detection rules

  • Code detection rule: com.localytics.android.
  • Network detection rule: analytics\.localytics\.com | manifest\.localytics\.com | profile\.localytics\.com | sdk-assets\.localytics\.com

Primary Location

United States (Boston) Localytics, 01

Website

https://www.localytics.com

About

Localytics offers an analytics and marketing platform for targeted and personalized engagement campaigns on mobile Localytics, 01; Crunchbase, 01.

Ownership

Self-owned

Documentation

https://docs.localytics.com/dev/android.html#android

Products and Services

Localytics performs a variety of services for clients:

  • Uniquely identify users and devices via the Localytics tracker: "The Localytics SDK automatically captures and uploads device IDs which the Localytics backend uses to uniquely identify users. Some apps connect to their own backend systems that use different IDs for uniquely identifying users" Localytics, 04
  • Store and transmit user personal information, such as end user name Localytics, 05
  • Identify users who uninstall an app containing the tracker Localytics, 06
  • Track detailed geolocation, even without the use of GPS: "Most apps don't track user geolocation so Localytics uses an IP-to-location lookup service to determine which country they are located in. If your app does track user geolocation, you can use the following code to set latitude and longitude in Localytics much more precisely" http://docs.localytics.com/dev/ios.html#location-ios

Localytics leverages the same tracking platform in iOS and Android.

Privacy Policy

Personally identifiable information collection (via Services): Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you.

Information sharing: Localytics "does not rent, sell or share PII, including your Personal Information, with any third parties" expect with your express consent, or in the event of "a merger, acquisition, or sale of all or a portion of its assets", at which case you will be prominently notified "of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information" Localytics, 07

Relationships

Customers: Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar Localytics, 02 / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter

Alliance partners: Bitbang / Cainkade / Cube Loco / Epicfy / Exicon / Jackrabbit / Jargon / Kapitec Software / Keystone Solutions / Mobiquity / NorthBay / Northout / Pollfish / Rocket Insights / Scholarly iQ / Scientific Computers Ltd. / Semba Mobile / Social Fulcrum / Somo / SP2 Serviços Empresariais Ltda / Stratigent / Vendus Labs Inc.

Technology partners: Aarki / adjust / Applift / Applovin / AppsFlyer / Apptimize / Apsalar / Branch Metrics / ExactTarget / Facebook / Fiksu / Greystripe / IBM PartnerWorld / Impact Radius / InMobi / Jampp / Kochava / Liftoff / Mag+ / Marketo / Method Mill / Millennial Media / NativeX / Optimizely / Phunware / Pinsight Media+ / Rocket Fule / StrikeAd / Supersonic / Tapstream / Taptica / Textur / TUNE / Twitter / Yozio Localytics, 03

Details

Financial details: Localytics was founded in 2009 and and has raised over $69 million from funders Localytics, 01; Crunchbase, 01.

References

910 Available reports for this tracker

Triller: Social Video Platform 9.0.3b11 Aug. 19, 2019, 12:11 p.m.
Fotowelt 3.6.2 Aug. 19, 2019, 12:09 p.m.
Charity Miles Walk&Run Tracker 5.6.0 Aug. 19, 2019, 6:07 a.m.
Yandex.Disk 4.25.0 Aug. 18, 2019, 6:09 a.m.
Geocaching® 8.3.0 Aug. 17, 2019, 12:09 a.m.
MyHeritage - Family tree, DNA & ancestry search 4.8.3 Aug. 16, 2019, 6:09 p.m.
FamilySearch Tree 3.0.5 Aug. 16, 2019, 6:07 p.m.
FamilySearch Memories 3.0.5 Aug. 16, 2019, 6:07 p.m.
Bloomberg: Market & Financial News 5.13.0.1900543.2e5e7dd50 Aug. 15, 2019, 3:07 a.m.
Weather: Forecast & Radar Maps 9.13.0 Aug. 13, 2019, 12:27 p.m.
Storm Radar 2.0.0 Aug. 11, 2019, 7:02 a.m.
Home 10.28.1 Aug. 11, 2019, 12:09 a.m.
MightyText 4.31 Aug. 10, 2019, 11:20 a.m.
LALALAB prints your photos, photobooks and magnets 618 Aug. 8, 2019, 12:11 a.m.
CheckMyTrip 5.35.0 Aug. 7, 2019, 12:05 p.m.
LaLiga Fantasy MARCA 2020 4.2.5 Aug. 7, 2019, 7:46 a.m.
Priceline - Hotels, Rental Cars and Cheap Flights 4.68.202 Aug. 6, 2019, 6:08 a.m.
CinéPHIL Saint-Philbert-de-Grand- Lieu (44310) 4.2.11 Aug. 5, 2019, 8:42 p.m.
Enterprise Rent-A-Car 3.0.1.197 Aug. 5, 2019, 12:07 p.m.
Libero Mail @7F1000CE Aug. 4, 2019, 6:10 p.m.
SoundHound 8.9.11 Aug. 3, 2019, 6:09 p.m.
Amazon Kindle 8.21.1.0 Aug. 3, 2019, 6:08 p.m.
Comics 3.10.11.310380 Aug. 2, 2019, 1:58 p.m.
MadLipz - Instant Dub and Sub 2.5.5 Aug. 1, 2019, 6:06 p.m.
Chatbooks - Print an affordable family photo book 3.8.2 Aug. 1, 2019, 12:10 p.m.
Vimeo 3.21.0 Aug. 1, 2019, 6:05 a.m.
TalentHero 1.8.14 Aug. 1, 2019, 12:09 a.m.
Ciné Pole Sud - Basse Goulaine 4.2.11 July 31, 2019, 8:06 p.m.
Yandex.Disk 4.22.0 July 31, 2019, 6:11 a.m.
OX Mail by Open-Xchange 2.12.0 July 30, 2019, 5:40 p.m.
Med Helper Pill Reminder 3.1.1 July 30, 2019, 12:04 p.m.
Geocaching® 8.1.1 July 29, 2019, 6:10 p.m.
LaLiga Fantasy MARCA 2020 - Football Manager 4.2.4 July 29, 2019, 7:05 a.m.
Bloomberg: Market & Financial News 5.12.18.1873183.8e1973161 July 29, 2019, 6:40 a.m.
FamilySearch Memories 3.0.2 July 29, 2019, 6:06 a.m.
Lybrate for Doctors - Grow, Manage,Network(GoodMD) 4.2.9 July 29, 2019, 12:05 a.m.
Quick Search 3.2.3 July 26, 2019, 12:06 p.m.
Flight Pilot Simulator 3D Free 2.1.5 July 25, 2019, 1:40 p.m.
94% - Quiz, Trivia & Logic 3.10.10 July 25, 2019, 6:17 a.m.
Paper Toss Boss 2.1.1 July 24, 2019, 3:20 p.m.
Snag 6.0.22 July 24, 2019, 6:11 a.m.
Home 10.26.1 July 23, 2019, 6:09 p.m.
meinestadt.de 1.5.8.00a92b3 - RELEASE July 20, 2019, 6:08 a.m.
LALALAB prints your photos, photobooks and magnets 617 July 20, 2019, 12:09 a.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.7.0 July 20, 2019, 12:09 a.m.
TraveLibro - Visual Travel Journeys 6.5.9 July 19, 2019, 6:07 p.m.
Family GPS Locator by GeoZilla 5.9.20 July 19, 2019, 6:13 a.m.
Trafi 10.5.4 July 19, 2019, 12:12 a.m.
Enterprise 3.0.0.195 July 18, 2019, 6:08 a.m.
Libero Mail @7F1000CE July 17, 2019, 6:13 p.m.
Mon Espace - Pôle emploi 5.1.0-armeabi-v7a July 17, 2019, 9:29 a.m.
CinemApp 3.3.3 July 16, 2019, 12:18 p.m.
NOOK 5.0.5.27 July 16, 2019, 6:06 a.m.
Bloomberg: Market & Financial News 5.12.16.1831249.66b043a97 July 15, 2019, 10:58 p.m.
Doctrinal Mastery 3.0.1 (30089.2) July 15, 2019, 10:37 p.m.
Quik – Free Video Editor for photos, clips, music 5.0.7.4057-000c9d4b4 July 15, 2019, 7:16 p.m.
Chatbooks - Print an affordable family photo book 3.7.16 July 15, 2019, 7:15 p.m.
Triller: Social Video Platform 9.0.2b4 July 14, 2019, 6:07 a.m.
MadLipz - Instant Dub and Sub 2.5.4 July 14, 2019, 6:07 a.m.
Yandex.Disk 4.20.1 July 14, 2019, 6:05 a.m.
La Quiniela en vivo - Oficial 2.1.4 July 12, 2019, 8:27 a.m.
Geocaching® 8.0.2 July 11, 2019, 12:12 p.m.
Kindle 8.20.0.10 July 11, 2019, 6:41 a.m.
FamilySearch Memories 3.0.0 July 10, 2019, 12:08 p.m.
LaLiga Fantasy MARCA 2020 - Football Manager 4.2.2 July 10, 2019, 10:53 a.m.
NYTimes - Latest News 7.9.0 July 9, 2019, 8:31 a.m.
Chatbooks: Photo Books for Families 3.7.13 July 8, 2019, 3:26 p.m.
Two Dots 5.3.1 July 6, 2019, 1:21 p.m.
Family Locator – Parental & Kids App 2.50-rc3 July 5, 2019, 12:58 p.m.
La Liga - Spanish Football League Official 7.3.4 July 4, 2019, 10:20 a.m.
Charity Miles 5.4.0 July 4, 2019, 5:48 a.m.
Screenit - Screenshot App 0.3.02 July 3, 2019, 3:52 a.m.