Localytics

Go to the tracker web page.

Detection rules

  • Code detection rule: com.localytics.android.
  • Network detection rule: analytics\.localytics\.com | manifest\.localytics\.com | profile\.localytics\.com | sdk-assets\.localytics\.com

Primary Location

United States (Boston) Localytics, 01

Website

https://www.localytics.com

About

Localytics offers an analytics and marketing platform for targeted and personalized engagement campaigns on mobile Localytics, 01; Crunchbase, 01.

Ownership

Self-owned

Documentation

https://docs.localytics.com/dev/android.html#android

Products and Services

Localytics performs a variety of services for clients:

  • Uniquely identify users and devices via the Localytics tracker: "The Localytics SDK automatically captures and uploads device IDs which the Localytics backend uses to uniquely identify users. Some apps connect to their own backend systems that use different IDs for uniquely identifying users" Localytics, 04
  • Store and transmit user personal information, such as end user name Localytics, 05
  • Identify users who uninstall an app containing the tracker Localytics, 06
  • Track detailed geolocation, even without the use of GPS: "Most apps don't track user geolocation so Localytics uses an IP-to-location lookup service to determine which country they are located in. If your app does track user geolocation, you can use the following code to set latitude and longitude in Localytics much more precisely" http://docs.localytics.com/dev/ios.html#location-ios

Localytics leverages the same tracking platform in iOS and Android.

Privacy Policy

Personally identifiable information collection (via Services): Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you.

Information sharing: Localytics "does not rent, sell or share PII, including your Personal Information, with any third parties" expect with your express consent, or in the event of "a merger, acquisition, or sale of all or a portion of its assets", at which case you will be prominently notified "of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information" Localytics, 07

Relationships

Customers: Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar Localytics, 02 / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter

Alliance partners: Bitbang / Cainkade / Cube Loco / Epicfy / Exicon / Jackrabbit / Jargon / Kapitec Software / Keystone Solutions / Mobiquity / NorthBay / Northout / Pollfish / Rocket Insights / Scholarly iQ / Scientific Computers Ltd. / Semba Mobile / Social Fulcrum / Somo / SP2 Serviços Empresariais Ltda / Stratigent / Vendus Labs Inc.

Technology partners: Aarki / adjust / Applift / Applovin / AppsFlyer / Apptimize / Apsalar / Branch Metrics / ExactTarget / Facebook / Fiksu / Greystripe / IBM PartnerWorld / Impact Radius / InMobi / Jampp / Kochava / Liftoff / Mag+ / Marketo / Method Mill / Millennial Media / NativeX / Optimizely / Phunware / Pinsight Media+ / Rocket Fule / StrikeAd / Supersonic / Tapstream / Taptica / Textur / TUNE / Twitter / Yozio Localytics, 03

Details

Financial details: Localytics was founded in 2009 and and has raised over $69 million from funders Localytics, 01; Crunchbase, 01.

References

826 Available reports for this tracker

Vimeo 3.18.0 June 25, 2019, 6:05 a.m.
TalentHero 1.8.12 June 25, 2019, 12:06 a.m.
Anchor - Make your own podcast 3.20.0 June 23, 2019, 12:41 p.m.
Geocaching® 7.14.0 June 23, 2019, 12:11 p.m.
Pill Reminder and Medication Tracker by Medisafe 8.57.07936 June 23, 2019, 12:08 p.m.
FamilySearch Tree 2.9.2 June 22, 2019, 12:08 p.m.
FamilySearch Memories 2.9.2 June 22, 2019, 12:08 p.m.
Snag 6.0.18 June 22, 2019, 6:05 a.m.
ESPN 6.7.0 June 22, 2019, 2:25 a.m.
Martins 6.15.0 June 21, 2019, 6:49 p.m.
94% - Quiz, Trivia & Logic 3.10.10 June 20, 2019, 1:38 p.m.
750g - 80 000 recettes 4.1.6 June 20, 2019, 1:32 p.m.
Musely 7.3.1 June 19, 2019, 6:38 p.m.
ShopFully - Weekly Ads & Deals 7.0.2 June 19, 2019, 3:02 p.m.
Weather Underground 5.10.0 June 19, 2019, 1:45 p.m.
Home 10.20.7 June 18, 2019, 6:29 p.m.
Family GPS Locator by GeoZilla 5.8.30 June 17, 2019, 11:17 a.m.
CheckMyTrip 5.34.0 June 16, 2019, 6:11 a.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.6.0 June 15, 2019, 7 p.m.
LALALAB prints your photos, photobooks and magnets 612 June 15, 2019, 6:18 p.m.
Priceline Hotel Deals, Rental Cars & Flights 4.66.200 June 15, 2019, 12:13 p.m.
Hootsuite: Schedule Posts for Twitter & Instagram 3.29.0 June 14, 2019, 11:32 p.m.
CinemApp 3.3.0 June 14, 2019, 6:05 a.m.
Redbox 9.5.1 June 14, 2019, 12:24 a.m.
Kindle 8.19.0.18 June 13, 2019, 12:24 p.m.
Trafi 10.5.1 June 13, 2019, 10:29 a.m.
Mein Prospekt 19.9.0 June 13, 2019, 12:20 a.m.
Bonial - Weekly Ads, Discounts, Local Deals 19.9.2 June 13, 2019, 12:20 a.m.
kaufDA 19.9.0 June 13, 2019, 12:19 a.m.
Got to Go 3.3 June 12, 2019, 9:38 p.m.
Calorie Counter - MyFitnessPal 3.3.5 June 12, 2019, 12:07 p.m.
La Liga - Spanish Football League Official 7.3.3 June 12, 2019, 6:19 a.m.
Bloomberg: Market & Financial News 5.12.14.1795539.432d92fd0 June 11, 2019, 12:08 p.m.
Yandex.Disk 4.17.1 June 11, 2019, 12:12 a.m.
Storm Radar: Weather Map 1.6.2 June 10, 2019, 5:05 p.m.
TalentHero 1.8.9 June 10, 2019, 12:13 p.m.
Weather: Forecast & Radar Maps 9.8.1 June 9, 2019, 1:36 p.m.
Pill Reminder and Medication Tracker by Medisafe 8.55.07878 June 9, 2019, 6:06 a.m.
FamilySearch Tree 2.9.1 June 8, 2019, 8:18 p.m.
FamilySearch Memories 2.9.1 June 8, 2019, 8:18 p.m.
Bose Connect 8.1 June 7, 2019, 6:36 p.m.
Quick Search 3.2.2 June 7, 2019, 12:24 a.m.
Gospel Library 5.2.2 (52081.35) June 6, 2019, 6:05 a.m.
Home 10.18.4 June 4, 2019, 10:30 p.m.
AlloCine 7.6.4 June 4, 2019, 6:19 p.m.
TC 2.0 5.8.6.272.pr.178812de0 June 4, 2019, 6:06 p.m.
DSLR Camera for Xiaomi Mi A1 1 June 4, 2019, 4:57 p.m.
CityMaps2Go Plan Trips Travel Guide Offline Maps 11.4.1 (Play) June 1, 2019, 6:18 p.m.
TraveLibro - Visual Travel Journeys 6.5.6 June 1, 2019, 6:08 p.m.
Live Nation 5.0.1.425 June 1, 2019, 9:50 a.m.
bounty 2.12.2 May 31, 2019, 10:20 p.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.5.4 May 31, 2019, 6:16 p.m.
LALALAB prints your photos, photobooks and magnets 609 May 31, 2019, 6:16 p.m.
Priceline Hotel Deals, Rental Cars & Flights 4.64.199 May 31, 2019, 6:09 p.m.
ttap 1.1 May 31, 2019, 2:55 p.m.
Popcarte - Send real postcard 4.13 May 31, 2019, 12:25 p.m.
Trafi 10.5.0 May 31, 2019, 12:20 p.m.
Hootsuite: Schedule Posts for Twitter & Instagram 3.28.2 May 31, 2019, 12:06 a.m.
Libero Mail @7F1000CD May 31, 2019, 12:05 a.m.
SoundHound Music Search & Play 8.9.10 May 30, 2019, 12:16 a.m.
Out of Milk - Grocery Shopping List 8.11.0_904 May 29, 2019, 12:31 p.m.
Bonial - Weekly Ads, Discounts, Local Deals 19.8.0 May 29, 2019, 12:22 p.m.
Sober Grid - Social Network 3.3.29 May 29, 2019, 8:35 a.m.
B-Grade Renegade 0.8.17 May 28, 2019, 9:10 a.m.
AgaMatrix 1.10.2 May 28, 2019, 6:20 a.m.
Quik – Free Video Editor for photos, clips, music 5.0.6.4050-cfa2c7535 May 28, 2019, 5:32 a.m.
Bloomberg: Market & Financial News 5.12.13.1765202.db7a29776 May 27, 2019, 7:52 p.m.
Vimeo 3.16.0 May 27, 2019, 7:50 p.m.
Anchor - Make your own podcast 3.16.0 May 27, 2019, 5:51 p.m.
SanDisk Memory Zone 3.0.17 May 27, 2019, 12:05 p.m.
Yandex.Disk 4.16.1 May 27, 2019, 12:05 p.m.
Furby BOOM! 1.9.0 May 26, 2019, 3:48 p.m.