Localytics

Go to the tracker web page.

Detection rules

  • Code detection rule: com.localytics.android.
  • Network detection rule: localytics

Primary Location

United States (Boston) Localytics, 01

Website

https://www.localytics.com

About

Localytics offers an analytics and marketing platform for targeted and personalized engagement campaigns on mobile Localytics, 01; Crunchbase, 01.

Ownership

Self-owned

Documentation

https://docs.localytics.com/dev/android.html#android

Products and Services

Localytics performs a variety of services for clients:

  • Uniquely identify users and devices via the Localytics tracker: "The Localytics SDK automatically captures and uploads device IDs which the Localytics backend uses to uniquely identify users. Some apps connect to their own backend systems that use different IDs for uniquely identifying users" Localytics, 04
  • Store and transmit user personal information, such as end user name Localytics, 05
  • Identify users who uninstall an app containing the tracker Localytics, 06
  • Track detailed geolocation, even without the use of GPS: "Most apps don't track user geolocation so Localytics uses an IP-to-location lookup service to determine which country they are located in. If your app does track user geolocation, you can use the following code to set latitude and longitude in Localytics much more precisely" http://docs.localytics.com/dev/ios.html#location-ios

Localytics leverages the same tracking platform in iOS and Android.

Privacy Policy

Personally identifiable information collection (via Services): Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you.

Information sharing: Localytics "does not rent, sell or share PII, including your Personal Information, with any third parties" expect with your express consent, or in the event of "a merger, acquisition, or sale of all or a portion of its assets", at which case you will be prominently notified "of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information" Localytics, 07

Relationships

Customers: Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar Localytics, 02 / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter

Alliance partners: Bitbang / Cainkade / Cube Loco / Epicfy / Exicon / Jackrabbit / Jargon / Kapitec Software / Keystone Solutions / Mobiquity / NorthBay / Northout / Pollfish / Rocket Insights / Scholarly iQ / Scientific Computers Ltd. / Semba Mobile / Social Fulcrum / Somo / SP2 Serviços Empresariais Ltda / Stratigent / Vendus Labs Inc.

Technology partners: Aarki / adjust / Applift / Applovin / AppsFlyer / Apptimize / Apsalar / Branch Metrics / ExactTarget / Facebook / Fiksu / Greystripe / IBM PartnerWorld / Impact Radius / InMobi / Jampp / Kochava / Liftoff / Mag+ / Marketo / Method Mill / Millennial Media / NativeX / Optimizely / Phunware / Pinsight Media+ / Rocket Fule / StrikeAd / Supersonic / Tapstream / Taptica / Textur / TUNE / Twitter / Yozio Localytics, 03

Details

Financial details: Localytics was founded in 2009 and and has raised over $69 million from funders Localytics, 01; Crunchbase, 01.

References

717 Available reports for this tracker

TraveLibro - Visual Travel Journeys 6.5.4 April 22, 2019, 6:07 p.m.
CityMaps2Go Plan Trips Travel Guide Offline Maps 11.4 (Play) April 22, 2019, 6:10 a.m.
Geocaching® 7.9.2 April 21, 2019, 4:49 p.m.
Priceline Hotel Deals, Rental Cars & Flights 4.60.195 April 21, 2019, 6:09 a.m.
My Cloud 4.4.13 April 21, 2019, 12:08 a.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.5.2 April 20, 2019, 12:15 p.m.
Enterprise 2.9.0.189 April 20, 2019, 12:11 p.m.
Echofon for Twitter 3.1.1.0 April 20, 2019, 6:12 a.m.
Hootsuite: Schedule Posts for Twitter & Instagram 3.27.1 April 20, 2019, 6:08 a.m.
CinemApp 3.2.7 April 18, 2019, 12:08 p.m.
NYTimes - Latest News 7.4.0 April 17, 2019, 2:57 p.m.
Prague 11.3.1 (Play) April 17, 2019, 7:48 a.m.
meinestadt.de 1.3.17.e60bf9a - RELEASE April 16, 2019, 6:15 p.m.
Quandoo: Restaurant Reservations 2.4.1 April 16, 2019, 6:12 p.m.
AgaMatrix 1.10.0 April 16, 2019, 12:13 p.m.
MadLipz - Instant Dub and Sub 2.4.3 April 16, 2019, 6:08 a.m.
Bloomberg: Market & Financial News 5.12.12.1720447.979e11b82 April 15, 2019, 6:33 p.m.
Vimeo 3.14.0 April 15, 2019, 12:11 a.m.
Yandex.Disk 4.12 April 14, 2019, 6:09 p.m.
Rebtel - International Calling 5.9.4 April 13, 2019, 7:26 a.m.
Onefootball - Live Football Scores, Results & News 11.6.1.384 April 12, 2019, 6:36 p.m.
RunKeeper - GPS Track Run Walk 9.8.3 April 11, 2019, 6:12 p.m.
La Quiniela en vivo - Oficial 2.1.2 April 11, 2019, 5:08 p.m.
LaLiga Fantasy MARCA️ 2019 - Football Manager 4.1.1 April 11, 2019, 5:08 p.m.
My Garden 3.2.1 April 10, 2019, 6:13 p.m.
Geocaching® 7.8.0 April 10, 2019, 6:07 p.m.
FamilySearch Tree 2.8.1 April 10, 2019, 12:15 p.m.
FamilySearch Memories 2.8.1 April 10, 2019, 12:15 p.m.
Lybrate - Practice Management 4.2.5 April 10, 2019, 12:10 a.m.
Transformers: RobotsInDisguise 1.9.0 April 9, 2019, 10:45 a.m.
Call Filter 9.4.0 2019-02-15 r8372@release-v9_4_0-r8372 April 9, 2019, 10:20 a.m.
HPM News 2.2 April 9, 2019, 3:33 a.m.
Family GPS Locator by GeoZilla 5.7.36 April 8, 2019, 8:07 p.m.
NYTimes - Latest News 7.3.1 April 8, 2019, 3:02 p.m.
yala – מבצעי הרגע האחרון פתאל 3.91 April 7, 2019, 1:50 p.m.
Quik – Free Video Editor for photos, clips, music 5.0.5.4019-a8a5b21f5 April 6, 2019, 8:04 p.m.
Harvest Land 1.8.6 April 6, 2019, 10:22 a.m.
Mormon Channel 7.2.1 (56196.27) April 5, 2019, 6:09 p.m.
Gospel Library 5.2.0 (52029.27) April 5, 2019, 6:09 p.m.
ZINIO - Magazine Newsstand 4.19.3 April 2, 2019, 10:50 p.m.
Weather: Forecast & Radar Maps 9.3.0 April 2, 2019, 10:15 p.m.
Sniper 3D Gun Shooter: Free Bullet Shooting Games 2.16.21 April 2, 2019, 10:04 p.m.
Robo5 1.0.5 April 2, 2019, 9:50 p.m.
NYTimes - Latest News 7.2.0 April 2, 2019, 9:17 p.m.
Marvel Comics 3.10.9.310358 April 2, 2019, 8:58 p.m.
eDreams Travel: Cheap Flights, Hotels & Holidays 4.97.0 April 2, 2019, 7:59 p.m.
GoPro 5.2.1 April 2, 2019, 12:05 a.m.
Go Voyages: Vols Pas Chers, Vacances et Voyages 4.97.0 April 1, 2019, 3:32 p.m.
Europe 1 - radio en direct, info, divertissement 5.0.4 April 1, 2019, 3:11 p.m.
eDreams Travel: Cheap Flights, Hotels & Holidays 4.96.0 April 1, 2019, 3:06 p.m.
Baby + – your baby tracker 1.8.3 April 1, 2019, 2:29 p.m.
Betclic Paris Sportifs - Pariez Sur Tout Le Sport 4.9.1 April 1, 2019, 2:20 p.m.
TraveLibro - Visual Travel Journeys 6.5.3 April 1, 2019, 6:10 a.m.
CheckMyTrip 5.32.0 April 1, 2019, 6:09 a.m.
Priceline Hotel Deals, Rental Cars & Flights 4.58.193 March 31, 2019, 12:05 p.m.
Moovit: Bus, Rail, Timetables, Maps 3.10.0.101 March 31, 2019, 6:08 a.m.
Echofon for Twitter 3.1.1.0 March 30, 2019, 1:12 p.m.
Hootsuite: Schedule Posts for Twitter & Instagram 3.26.2 March 30, 2019, 1:05 p.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.5.0 March 30, 2019, 7:05 a.m.
LALALAB prints your photos, photobooks and magnets 605 March 30, 2019, 1:09 a.m.
SoundHound Music Search & Play 8.9.5 March 28, 2019, 1:06 p.m.
Kindle 8.17.0.49 March 28, 2019, 1:13 a.m.
Quandoo: Restaurant Reservations 2.4.0 March 26, 2019, 7:09 p.m.
AgaMatrix 1.10.0 March 26, 2019, 1:09 p.m.
MadLipz - Instant Dub and Sub 2.4.2 March 26, 2019, 1:13 a.m.
Vimeo 3.12.0 March 25, 2019, 7:11 a.m.
Yandex.Disk 4.11 March 24, 2019, 1:09 p.m.
Bose Connect 8.0 March 24, 2019, 8:58 a.m.
RheumaHelper 3.2 March 22, 2019, 5:41 a.m.
Pill Reminder and Medication Tracker by Medisafe 8.36.07206 March 21, 2019, 7:05 p.m.
RunKeeper - GPS Track Run Walk 9.6.1 March 21, 2019, 1:09 a.m.
Geocaching® 7.7.0 March 20, 2019, 1:09 p.m.