Localytics

Go to the tracker web page.

Detection rules

  • Code detection rule: com.localytics.android.
  • Network detection rule: localytics

Primary Location

United States (Boston) Localytics, 01

Website

https://www.localytics.com

About

Localytics offers an analytics and marketing platform for targeted and personalized engagement campaigns on mobile Localytics, 01; Crunchbase, 01.

Ownership

Self-owned

Documentation

https://docs.localytics.com/dev/android.html#android

Products and Services

Localytics performs a variety of services for clients:

  • Uniquely identify users and devices via the Localytics tracker: "The Localytics SDK automatically captures and uploads device IDs which the Localytics backend uses to uniquely identify users. Some apps connect to their own backend systems that use different IDs for uniquely identifying users" Localytics, 04
  • Store and transmit user personal information, such as end user name Localytics, 05
  • Identify users who uninstall an app containing the tracker Localytics, 06
  • Track detailed geolocation, even without the use of GPS: "Most apps don't track user geolocation so Localytics uses an IP-to-location lookup service to determine which country they are located in. If your app does track user geolocation, you can use the following code to set latitude and longitude in Localytics much more precisely" http://docs.localytics.com/dev/ios.html#location-ios

Localytics leverages the same tracking platform in iOS and Android.

Privacy Policy

Personally identifiable information collection (via Services): Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you.

Information sharing: Localytics "does not rent, sell or share PII, including your Personal Information, with any third parties" expect with your express consent, or in the event of "a merger, acquisition, or sale of all or a portion of its assets", at which case you will be prominently notified "of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information" Localytics, 07

Relationships

Customers: Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar Localytics, 02 / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter

Alliance partners: Bitbang / Cainkade / Cube Loco / Epicfy / Exicon / Jackrabbit / Jargon / Kapitec Software / Keystone Solutions / Mobiquity / NorthBay / Northout / Pollfish / Rocket Insights / Scholarly iQ / Scientific Computers Ltd. / Semba Mobile / Social Fulcrum / Somo / SP2 Serviços Empresariais Ltda / Stratigent / Vendus Labs Inc.

Technology partners: Aarki / adjust / Applift / Applovin / AppsFlyer / Apptimize / Apsalar / Branch Metrics / ExactTarget / Facebook / Fiksu / Greystripe / IBM PartnerWorld / Impact Radius / InMobi / Jampp / Kochava / Liftoff / Mag+ / Marketo / Method Mill / Millennial Media / NativeX / Optimizely / Phunware / Pinsight Media+ / Rocket Fule / StrikeAd / Supersonic / Tapstream / Taptica / Textur / TUNE / Twitter / Yozio Localytics, 03

Details

Financial details: Localytics was founded in 2009 and and has raised over $69 million from funders Localytics, 01; Crunchbase, 01.

References

576 Available reports for this tracker

TraveLibro - Visual Travel Journeys 6.5.0 Feb. 16, 2019, 7:11 a.m.
Hotels Combined - Cheap deals 5.0.69 Feb. 15, 2019, 1:13 p.m.
Priceline Hotel Deals, Rental Cars & Flights 4.54.190 Feb. 15, 2019, 1:13 p.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.3.0 Feb. 13, 2019, 7:11 a.m.
LALALAB. 603 Feb. 13, 2019, 7:10 a.m.
SoundHound Music Search & Play 8.9.4 Feb. 13, 2019, 1:07 a.m.
meinestadt.de 1.1.0.fdc1143 - RELEASE Feb. 11, 2019, 1:07 a.m.
Vimeo 3.10.0 Feb. 10, 2019, 1:12 p.m.
Bloomberg: Market & Financial News 5.12.8.1629626.9d07d88f9 Feb. 9, 2019, 1:13 p.m.
DROPex: business card exchange, holder&scanner app 1.5.55 Feb. 7, 2019, 1:12 p.m.
Onefootball - Live Football Scores, Results & News 11.1.1.364 Feb. 7, 2019, 11:23 a.m.
Pill Reminder and Medication Tracker by Medisafe 8.28.07039 Feb. 6, 2019, 1:13 p.m.
Rebtel - International Calling 5.8.1 Feb. 5, 2019, 8:40 p.m.
Cheezburger 2.0.92 Feb. 5, 2019, 2:57 a.m.
FamilySearch Tree 2.6.7 Feb. 4, 2019, 7:08 p.m.
FamilySearch Memories 2.6.5 Feb. 4, 2019, 7:08 p.m.
MNUFC @7F110030 Feb. 4, 2019, 2:19 p.m.
Rebtel - International Calling 5.8.0 Feb. 3, 2019, 10:29 p.m.
Yandex.Disk 3.82 Feb. 3, 2019, 7:15 p.m.
Geocaching® 7.4.0 Feb. 2, 2019, 4:29 p.m.
Weather: Forecast & Radar Maps 9.1.1 Feb. 2, 2019, 10:25 a.m.
Ubisoft Special 2.5 Feb. 1, 2019, 4:52 p.m.
Palringo Group Messenger - chat, play games & more 8.4.1 Jan. 30, 2019, 10:50 p.m.
Bose Connect 7.0 Jan. 29, 2019, 1:56 p.m.
Bose Music 1.3.3 Jan. 29, 2019, 1:55 p.m.
Quik – Free Video Editor for photos, clips, music 5.0.4.4007-0d67f2220 Jan. 29, 2019, 1:23 p.m.
Wiggle - Cycle, Run, Swim 2.3.1 Jan. 29, 2019, 2:21 a.m.
Hotels Combined - Cheap deals 5.0.63 Jan. 26, 2019, 1:13 a.m.
Priceline Hotel Deals, Rental Cars & Flights 4.52.188 Jan. 26, 2019, 1:11 a.m.
GoPro 5.1.1 Jan. 26, 2019, 1:07 a.m.
Le film français magazine 1.0 Jan. 25, 2019, 9:21 a.m.
Echofon for Twitter 3.1.0.1 Jan. 25, 2019, 7:10 a.m.
Hootsuite: Schedule Posts for Twitter & Instagram 3.25.3 Jan. 25, 2019, 7:05 a.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.2.0 Jan. 23, 2019, 1:09 p.m.
LALALAB prints your photos, photobooks and magnets 599 Jan. 23, 2019, 1:08 p.m.
Verizon Messages 6.7.10 Jan. 22, 2019, 11:45 p.m.
Kindle 8.14.1.0 Jan. 22, 2019, 1:16 p.m.
Bonial - Weekly Ads, Discounts, Local Deals 19.0.1 Jan. 22, 2019, 7:06 a.m.
meinestadt.de 1.0.0.136e4ef - RELEASE Jan. 21, 2019, 7:07 a.m.
Vimeo 3.6.0 Jan. 21, 2019, 1:18 a.m.
3Q Album(photo organizer) 3.5.3 Jan. 20, 2019, 1:15 a.m.
KVV.mobil 1.0.23B208 Jan. 19, 2019, 6:36 p.m.
NYTimes - Latest News 6.21.7 Jan. 18, 2019, 6:32 p.m.
Pill Reminder and Medication Tracker by Medisafe 8.27.06945 Jan. 16, 2019, 1:07 p.m.
Coimbra City Tour 1.5 Jan. 15, 2019, 10:54 p.m.
Coimbra 1.5 Jan. 15, 2019, 10:52 p.m.
RunKeeper - GPS Track Run Walk 9.4.2 Jan. 15, 2019, 1:06 p.m.
FamilySearch Tree 2.5.12 Jan. 15, 2019, 1:04 p.m.
Lybrate - Practice Management 4.2.1 Jan. 15, 2019, 1:06 a.m.
NetBenefits 3.0.1 Jan. 12, 2019, 5:54 p.m.
ESPN 6.3.1 Jan. 10, 2019, 11:02 p.m.
Photoshop editor 2.1 Jan. 8, 2019, 3:23 p.m.
Paint by Number: Free Colouring Book 1.1.1 Jan. 8, 2019, 2:26 p.m.
Wemo 1.22 Jan. 7, 2019, 11:11 a.m.
Onefootball - Live Football Scores, Results & News 10.19.0.359 Jan. 7, 2019, 10:31 a.m.
Garny - Preview Instagram feed 1.2.6 Jan. 6, 2019, 10:06 p.m.
TraveLibro - Visual Travel Journeys 6.4.9 Jan. 5, 2019, 1:08 p.m.
Gaydar - Gay & same sex dating 3.7.0 Jan. 5, 2019, 10:21 a.m.
Trafi 10.3.1 Jan. 4, 2019, 7:10 p.m.
Popcarte - Send real postcard 4.12 Jan. 4, 2019, 7:09 p.m.
Enterprise Rent-A-Car 2.7.0.181 Jan. 4, 2019, 7:07 a.m.
GoPro 5.1 Jan. 4, 2019, 1:06 a.m.
iHeartRadio 8.17.0 Jan. 4, 2019, 12:49 a.m.
OutDoors GPS - Offline OS Maps 1.7.0 Jan. 3, 2019, 9:33 p.m.
LALALAB prints your photos, photobooks and magnets 596 Jan. 2, 2019, 7:15 a.m.
Filmstarts: Kino, Film, Serien 7.0.3 Jan. 1, 2019, 1:08 p.m.
meinestadt.de 1.0.0.979a327 - RELEASE Jan. 1, 2019, 1:04 a.m.
Bonial - Weekly Ads, Discounts, Local Deals 18.28.0 Dec. 31, 2018, 7:11 p.m.
Weather: Forecast & Radar Maps 9.1.0 Dec. 31, 2018, 12:22 p.m.
Quandoo: Restaurant Reservations 2.3.0 Dec. 31, 2018, 1:09 a.m.
MadLipz - Instant Dub and Sub 2.3.4 Dec. 30, 2018, 7:07 p.m.
Bloomberg: Market & Financial News 5.12.6.1550587.5c1d3876cf Dec. 30, 2018, 1:09 a.m.