Localytics

Go to the tracker web page.

Detection rules

  • Code detection rule: com.localytics.android.
  • Network detection rule: localytics

Primary Location

United States (Boston) Localytics, 01

Website

https://www.localytics.com

About

Localytics offers an analytics and marketing platform for targeted and personalized engagement campaigns on mobile Localytics, 01; Crunchbase, 01.

Ownership

Self-owned

Documentation

https://docs.localytics.com/dev/android.html#android

Products and Services

Localytics performs a variety of services for clients:

  • Uniquely identify users and devices via the Localytics tracker: "The Localytics SDK automatically captures and uploads device IDs which the Localytics backend uses to uniquely identify users. Some apps connect to their own backend systems that use different IDs for uniquely identifying users" Localytics, 04
  • Store and transmit user personal information, such as end user name Localytics, 05
  • Identify users who uninstall an app containing the tracker Localytics, 06
  • Track detailed geolocation, even without the use of GPS: "Most apps don't track user geolocation so Localytics uses an IP-to-location lookup service to determine which country they are located in. If your app does track user geolocation, you can use the following code to set latitude and longitude in Localytics much more precisely" http://docs.localytics.com/dev/ios.html#location-ios

Localytics leverages the same tracking platform in iOS and Android.

Privacy Policy

Personally identifiable information collection (via Services): Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you.

Information sharing: Localytics "does not rent, sell or share PII, including your Personal Information, with any third parties" expect with your express consent, or in the event of "a merger, acquisition, or sale of all or a portion of its assets", at which case you will be prominently notified "of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information" Localytics, 07

Relationships

Customers: Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar Localytics, 02 / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter

Alliance partners: Bitbang / Cainkade / Cube Loco / Epicfy / Exicon / Jackrabbit / Jargon / Kapitec Software / Keystone Solutions / Mobiquity / NorthBay / Northout / Pollfish / Rocket Insights / Scholarly iQ / Scientific Computers Ltd. / Semba Mobile / Social Fulcrum / Somo / SP2 Serviços Empresariais Ltda / Stratigent / Vendus Labs Inc.

Technology partners: Aarki / adjust / Applift / Applovin / AppsFlyer / Apptimize / Apsalar / Branch Metrics / ExactTarget / Facebook / Fiksu / Greystripe / IBM PartnerWorld / Impact Radius / InMobi / Jampp / Kochava / Liftoff / Mag+ / Marketo / Method Mill / Millennial Media / NativeX / Optimizely / Phunware / Pinsight Media+ / Rocket Fule / StrikeAd / Supersonic / Tapstream / Taptica / Textur / TUNE / Twitter / Yozio Localytics, 03

Details

Financial details: Localytics was founded in 2009 and and has raised over $69 million from funders Localytics, 01; Crunchbase, 01.

References

490 Available reports for this tracker

TCC 3.6.6 Dec. 17, 2018, 1:12 p.m.
CityMaps2Go Plan Trips Travel Guide Offline Maps 11.3.1 (Play) Dec. 15, 2018, 1:07 p.m.
CheckMyTrip 5.30.0 Dec. 15, 2018, 7:10 a.m.
Hotels Combined - Cheap deals 5.0.58 Dec. 14, 2018, 7:14 p.m.
Priceline Hotel Deals, Rental Cars & Flights 4.50.187 Dec. 14, 2018, 7:07 p.m.
HDFC Bank Mobile App 8.1 Dec. 14, 2018, 12:33 a.m.
Hootsuite: Schedule Posts for Twitter & Instagram 3.24.2 Dec. 13, 2018, 7:11 p.m.
iHeartRadio 8.16.1 Dec. 12, 2018, 3:37 a.m.
Minnesota Vikings Mobile @7F110064 Dec. 11, 2018, 11:59 p.m.
DanceTelevision 2.2 Dec. 11, 2018, 10:29 p.m.
Storm Radar: Weather Map 1.5.2 Dec. 11, 2018, 8:04 p.m.
Weather: Forecast & Radar Maps 9.0.1 Dec. 11, 2018, 8:02 p.m.
RheumaHelper 3.0.3 Dec. 10, 2018, 4:18 p.m.
Triller: Social Video Platform 8.2.14 Dec. 9, 2018, 1:05 p.m.
Cartoon Art Effect HD Photo Editor (Awesome Art ) 1.0.0.701 Dec. 8, 2018, 9:42 p.m.
The Walking Dead Dead Yourself 4.6 Dec. 6, 2018, 5:11 a.m.
Pill Reminder and Medication Tracker by Medisafe 8.21.06766 Dec. 4, 2018, 11:38 p.m.
FamilySearch Tree 2.5.7 Dec. 4, 2018, 7:24 p.m.
10% Happier: Meditation for Fidgety Skeptics 1.8.0 Dec. 3, 2018, 10:22 p.m.
Navdy - Look Forward 1.3.1681-6eddda0 Dec. 3, 2018, 5:41 p.m.
Priceline Hotel Deals, Rental Cars & Flights 4.50.186 Dec. 3, 2018, 8:50 a.m.
Trafi 10.3.0 Dec. 3, 2018, 8:35 a.m.
Hootsuite: Schedule Posts for Twitter & Instagram 3.24.1 Dec. 3, 2018, 8:20 a.m.
Echofon for Twitter 3.1.0.0 Dec. 3, 2018, 8:20 a.m.
Geocaching® 7.1.0 Dec. 3, 2018, 1:34 a.m.
Vimeo 3.5.0 Dec. 2, 2018, 9:34 p.m.
Filmstarts: Kino, Film, Serien 7.0.1 Dec. 2, 2018, 9:05 p.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.1.1 Dec. 2, 2018, 5:27 p.m.
LALALAB prints your photos, photobooks and magnets 595 Dec. 2, 2018, 5:26 p.m.
Bonial - Weekly Ads, Discounts, Local Deals 18.27.1 Dec. 2, 2018, 2:03 p.m.
DROPex: business card exchange, holder&scanner app 1.5.52 Dec. 1, 2018, 11:50 p.m.
FoobarCon 0.9.92.2 Dec. 1, 2018, 9:32 p.m.
Rebtel 5.6.1 Dec. 1, 2018, 4:55 p.m.
TraveLibro - Visual Travel Journeys 6.4.8 Dec. 1, 2018, 1:05 p.m.
Hotels Combined - Cheap deals 5.0.54 Nov. 30, 2018, 7:08 p.m.
Priceline Hotel Deals, Rental Cars & Flights 4.48.185 Nov. 30, 2018, 7:07 p.m.
Trafi 10.2.0 Nov. 30, 2018, 7:06 p.m.
DSLR camera - Auto Focus and Blur Professional 7.0.21 Nov. 29, 2018, 12:29 p.m.
Med Helper Pill Reminder 2.8.9 Nov. 27, 2018, 10:46 a.m.
Pill Reminder and Medication Tracker by Medisafe 8.20.06741 Nov. 27, 2018, 10:46 a.m.
AgaMatrix 1.9.2 Nov. 27, 2018, 10:34 a.m.
Triller 8.1.0 Nov. 27, 2018, 8:17 a.m.
KODAK MOMENTS: Print Photos & Create Premium Gifts 7.1.0 Nov. 27, 2018, 8:09 a.m.
MadLipz - Instant Dub and Sub 2.3.2 Nov. 27, 2018, 8:04 a.m.
GoPro 5.0 Nov. 27, 2018, 7:59 a.m.
Photo Collage Free 20180830 Nov. 27, 2018, 7:54 a.m.
Photobucket - Save Print Share 3.3.8 Nov. 27, 2018, 7:40 a.m.
Eversnap Private Photo Album 1.3.76 Stable Nov. 27, 2018, 7:40 a.m.
Yandex.Disk 3.69 Nov. 27, 2018, 12:37 a.m.
Photo Transfer App 2.9.2 Nov. 27, 2018, 12:28 a.m.
Lybrate - Practice Management 4.1.6 Nov. 27, 2018, 12:02 a.m.
750g 4.1.4 Nov. 26, 2018, 10:49 p.m.
Quandoo: Restaurant Reservations 2.2 Nov. 26, 2018, 7:08 p.m.
Eye Candy - Selfie Camera 1.10 Nov. 26, 2018, 7:05 p.m.
Ameritrade 2.25.1 Nov. 26, 2018, 1:03 p.m.
Family Tree, Photo Collage Maker 1.1 Nov. 26, 2018, 7:05 a.m.
Family Tree 1.1 Nov. 26, 2018, 7:05 a.m.
FamilySearch Tree 2.5.5 Nov. 26, 2018, 7:04 a.m.
FamilySearch Memories 2.5.5 Nov. 26, 2018, 7:04 a.m.
Bonial Black Friday - Weekly Ads, Discounts, Deals 18.26.0 Nov. 25, 2018, 7:10 p.m.
SanDisk Memory Zone 4.1.6 Nov. 25, 2018, 5:19 p.m.
CustomFit by Fitness First 6.1.0 Nov. 25, 2018, 10:19 a.m.
Quick Search 3.1.26 Nov. 25, 2018, 1:10 a.m.
Jewish Rock Radio 3.3 Nov. 23, 2018, 6:10 a.m.
WBGL 4.2 Nov. 22, 2018, 9:34 p.m.
Gospel Library 5.0.3 (50233.17) Nov. 22, 2018, 9:31 p.m.
CheckMyTrip 5.29.0 Nov. 22, 2018, 7:45 p.m.
Enterprise Rent-A-Car 2.6.1.176 Nov. 22, 2018, 7:31 p.m.
Belkin NetCam 2.0.4 Nov. 22, 2018, 1:16 p.m.
Bloomberg: Market & Financial News 5.12.4.1511704.867d9e2454 Nov. 22, 2018, 12:47 p.m.
MindTap Mobile 5.0.5 Nov. 22, 2018, 1:44 a.m.
RunKeeper - GPS Track Run Walk 9.3.2 Nov. 21, 2018, 1:05 a.m.