Braze (formerly Appboy)

Go to the tracker web page.

Detection rules

  • Code detection rule: com.appboy
  • Network detection rule: appboy\.com

Primary Location

United States (New York City) Crunchbase, 01

Website

https://www.braze.com

About

Braze is a mobile marketing company that offers CRM solutions and mobile marketing automation software for mobile applications.

Ownership

Braze

Documentation

https://www.braze.com/documentation/Android

Products and Services

Cross-Channel Personalization: Target customers based on personal interests, location, past purchases, and more Braze, 02

Identification and Analytics: Profile users, segment audiences, and utilize analytics for targeted advertisements Braze, 02; Braze, 02; Braze, 01; Braze, 02; Braze, 03

Advertising Networks

Privacy Policy

Data Collection: Braze collects data through the use of Developer apps. This includes:

  • Device information (OS version, IP address, carrier information, country code) and a unique Braze-generated ID
  • Application usage
  • Personally identifiable information: Braze "may collect personally identifiable information shared with Developer Applications. We may also collect personally identifiable information from third parties used for authentication, such as when a user logs in to a Developer Application using a Facebook account, and from third party partners such as Facebook, Twitter, and Klout. Personally identifiable information collected may include information like name, email address, location, gender, interests, device, app usage, user ID, and contact information".

Location Information: Braze "may collect device location information if location services are enabled for any Developer Applications on the device. We use location information to provide Developers with information about the use of their Developer Applications".

Information Use: Braze can "use information we collect to provide partner Developers with information about usage of Developer Applications that integrate the Braze Service."

Data Sharing: Data is shared with app Developers "in the form of aggregated, anonymous data about the way Developer Applications are used so that Developers can improve their respective Developer Applications." Braze may disclose information to third parties as required by law; to trusted service providers working on their behalf; to protect their rights, the safety of others, or in response to a government request; and in conjunction with a merger, acquisition, or sale of Braze.

Automatic Data Collection: Braze will "automatically collect information about how Developer Applications are used, such as the frequency and duration of usage. This includes details about mobile devices, such as a unique Braze-generated ID for the mobile device. We share anonymous information about use of their respective Developer Applications with Developers, including which Developer Applications users have downloaded and the way those Developer Applications are used, which facilitates improvements to Developer Applications."

Opt-Out: End users may opt out of location collection by turning off location services for Developer apps in their mobile device. They can opt out of personally identifiable information by not providing that information to the Developer apps, and in the case of third parties, not providing that information to the third parties. Braze states, "You can prevent collection of all information by uninstalling Developer Applications that integrate the Braze Service."

Data retention: Braze "will retain information collected throughout the life of each user’s use of Developer Applications except where prohibited by law." Users can email privacy@braze.com to request data deletion. Braze "will keep anonymous information and may need to retain some identifying information to ensure that your request continues to be honored. Your information will be deleted from our active database but may remain in our archives. If we are required to maintain certain information about you, we will comply with your deletion request after fulfilling any legal requirements."

International Law: Braze complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework.

Consent: Braze states, "By using a Developer Application, you are consenting to our collection and processing of information as set forth in this Privacy Policy now and as amended by us. 'Processing' means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S. your information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By using the Application and providinginformation to us, you consent to such transfer to, and processing in, the U.S." Braze, 11.

Relationships

ABC News / Citi / GAP / Axel Springer / Dominos / Delivery Hero / Hearst / KFC / Microsoft / Nascar / iHeartMedia / RTR / Postmates / OKCupid / Urban Outfitters Braze, 01 / American Cancer Society / Dots / ibotta / 1-800-Flowers.com / Momondo Braze, 02

Details

Financial details: Braze was founded in 2011 and has raised over $95 million from funders. Braze changed its name from Appboy in 2017 Crunchbase, 01.

Methods

References

External Links

1101 Available reports for this tracker

Just Eat 7.0.0.78136 June 24, 2019, 8:47 p.m.
VOI Scooters 2.19.1 June 24, 2019, 1:03 p.m.
OkCupid - The #1 Online Dating App for Great Dates 30.1.1 June 24, 2019, 12:40 p.m.
Dashlane Password Manager 6.1924.2-armeabi-v7a June 24, 2019, 6:13 a.m.
Sports Tracker Running Cycling 4.2.5 June 24, 2019, 12:06 a.m.
WebMD: Check Symptoms, Find Doctors, & Rx Savings 6.11.1 June 23, 2019, 6:06 p.m.
Harry Potter: Wizards Unite 2.0.1 June 23, 2019, 10:14 a.m.
Viber Messenger 11.0.0.5 June 23, 2019, 6:04 a.m.
Contacts+ Pro 19.06.3 June 23, 2019, 12:11 a.m.
XING 9.1.11l June 22, 2019, 6:09 p.m.
Glassdoor - Job Search, Salaries & Company Reviews 7.6.0 June 21, 2019, 11:08 a.m.
Microsoft Edge 42.0.2.3768 June 21, 2019, 9:26 a.m.
Grindr - Gay chat 5.11.1 June 21, 2019, 7:43 a.m.
Ritual 1.84.0 June 21, 2019, 3:29 a.m.
Gemini: Buy Bitcoin Instantly 1.6.1 June 21, 2019, 12:07 a.m.
Find My Friends 18.5.0 June 20, 2019, 7:26 p.m.
Wetter.de – Wetter, Regenradar und Wetterprofile 5.0.1 June 20, 2019, 3:56 p.m.
500px – Photography 5.9.8 June 20, 2019, 1:31 p.m.
DBA – buy and sell used goods 3.14.3 June 20, 2019, 9:18 a.m.
Ingress Prime 2.25.2 June 20, 2019, 8:29 a.m.
Musely 7.3.1 June 19, 2019, 6:38 p.m.
MDLIVE 4.33.0 June 19, 2019, 6:15 p.m.
eVisit 11.3.2.005_01 June 19, 2019, 5:57 p.m.
Mixer – Interactive Streaming Beta 4.6.0 June 18, 2019, 7:38 p.m.
Shudder 3.4.28 June 18, 2019, 2:57 p.m.
Qustodio Parental Control 180.13.2.2-family June 17, 2019, 7:42 p.m.
Viber Messenger 10.9.0.6 June 17, 2019, 7:32 p.m.
Dave 2.9.0 June 17, 2019, 5:36 p.m.
Clue Period Tracker - Ovulation and Cycle Calendar 5.14.0 June 16, 2019, 10:44 p.m.
Agoda 7.21.0 June 15, 2019, 11:21 p.m.
Allstay - Hotel Search & Book 2.7.3 June 15, 2019, 11:21 p.m.
HERE WeGo – City Navigation 2.0.13173 June 15, 2019, 6:27 p.m.
Gaia GPS Hiking Maps, Topo Maps, Hike App 2019.05.30 June 15, 2019, 6:21 p.m.
Tubi TV 2.21.1 June 15, 2019, 6:19 p.m.
TouchNote: Postcards, Greeting Cards, Photo Gifts 10.7.2 June 15, 2019, 12:15 p.m.
CheapOair 3.19.9-1 June 15, 2019, 12:13 p.m.
Foursquare City Guide 11.15.1 June 15, 2019, 6:30 a.m.
BlaBlaCar, Trusted Carpooling 5.32.1 June 15, 2019, 12:14 a.m.
WesternUnion 2.5 June 14, 2019, 4:52 p.m.
Western Union International: Send Money & Transfer 4.0 June 14, 2019, 4:12 p.m.
Deezer Music 6.1.3.58 June 13, 2019, 6:38 p.m.
SoundCloud - Music & Audio 2019.06.03-release June 13, 2019, 6:33 p.m.
Life360 - Family Locator, GPS Tracker 18.8.0 June 13, 2019, 5:33 p.m.
Skype – free IM & video calls 8.47.0.73 June 13, 2019, 2:36 p.m.
Blinkist - Nonfiction Books 6.3.2 June 13, 2019, 12:26 p.m.
Carmudi 5.5.0.3690 June 13, 2019, 12:22 a.m.
Wallapop - Buy & sell nearby 1.75.2 June 13, 2019, 12:11 a.m.
Depop - Shop. Clothing. Sneakers. Streetwear. 2.49.1 June 13, 2019, 12:11 a.m.
Ibotta 5.65.0 June 12, 2019, 10:17 p.m.
Headspace: Meditation & Sleep 3.24.0 June 12, 2019, 8:55 p.m.
Deliveroo Rider 19.06.10_14235 June 12, 2019, 6:25 p.m.
EAT.ch 4.5.0.800 June 12, 2019, 6:13 p.m.
Just Eat 7.0.0.78136 June 12, 2019, 6:13 p.m.
Grubhub 7.41 June 12, 2019, 6:13 p.m.
Mjam.at - Order Food 6.4.3 June 12, 2019, 6:13 p.m.
OkCupid - The #1 Online Dating App for Great Dates 30.0.1 June 12, 2019, 2:46 p.m.
Lose It! - Calorie Counter 11.3.500 June 12, 2019, 12:15 p.m.
Magisto - Video Editor & Music Slideshow Maker 4.52.1.19660 June 12, 2019, 12:06 p.m.
Trainline Buy Cheap Train Tickets & Get Live Times 68.0.0.37250 June 12, 2019, 10:41 a.m.
Skype – free IM & video calls 8.47.0.71 June 12, 2019, 9:11 a.m.
Migraine Buddy - The Migraine and Headache tracker 29.1.8 June 11, 2019, 6:15 p.m.
Zuper 4.0.7.2 June 11, 2019, 12:14 p.m.
Finanzen100 - Börse, Aktien & Finanznachrichten 3.26.5 June 11, 2019, 12:07 p.m.
Pokémon GO 0.146.2 June 11, 2019, 5:42 a.m.
Wishbone - Compare Anything 5.4.12 June 10, 2019, 6:11 p.m.
Translink mLink 9.2 June 10, 2019, 1:58 p.m.
iTimekeep 19.3.1 June 10, 2019, 11:28 a.m.
Dashlane Free Password Manager 6.1922.0-armeabi-v7a June 10, 2019, 6:18 a.m.
Contacts+ Pro 19.06.1 June 9, 2019, 3:44 p.m.
WebMD 6.11 June 9, 2019, 6:13 a.m.
Medscape 6.1.1 June 9, 2019, 6:12 a.m.
XING 9.1.9.1l June 9, 2019, 12:25 a.m.