Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

11846 Available reports for this tracker

Contacts, Phone Dialer & Caller ID: drupe 3.045.00017-Rel July 10, 2019, 6:08 p.m.
Dialer, Phone, Call Block & Contacts by Simpler 9.0.3 July 10, 2019, 6:07 p.m.
Biology 1.7.0 July 10, 2019, 6:05 p.m.
Testnet 0.1.2 July 10, 2019, 5:33 p.m.
Play Tube & Video Tube 1.0.4 July 10, 2019, 4:22 p.m.
Step Counter 1.0.8 July 10, 2019, 3:37 p.m.
iGP Manager 3.48 July 10, 2019, 12:58 p.m.
aTorrent - torrent downloader 3071 July 10, 2019, 12:11 p.m.
Eurosport - Sport News App 5.24.0 July 10, 2019, 11:32 a.m.
Coub — GIFs with sound 3.2.7 July 10, 2019, 11:11 a.m.
LaLiga Fantasy MARCA 2020 - Football Manager 4.2.2 July 10, 2019, 10:53 a.m.
PicsArt Photo Editor: Pic, Video & Collage Maker 12.4.6 July 10, 2019, 9:37 a.m.
Meme Generator Free 4.505 July 10, 2019, 9:29 a.m.
whowho 3.4.13 July 10, 2019, 7:53 a.m.
AP Biology 1.7.0 July 10, 2019, 6:56 a.m.
Skype – free IM & video calls 8.48.0.51 July 10, 2019, 12:12 a.m.
Seven - 7 Minute Workout 8.2.5 July 9, 2019, 6:08 p.m.
Crypviser Secure Messenger 1.3.6 July 9, 2019, 5:42 p.m.
L.POINT 6.7.7 July 9, 2019, 2:57 p.m.
TradingView 1.5.3 July 9, 2019, 2:15 p.m.
Croq’Kilos – Programme minceur en ligne 1.0.3 July 9, 2019, 11:11 a.m.
Cooking Fever 5.0.0 July 9, 2019, 10:52 a.m.
LCI 🗞📺 Actualités - Info live & Replay 6.4.1 July 9, 2019, 10:51 a.m.
Anomo - Meet New People 2.12.3 July 9, 2019, 9:55 a.m.
국민스탁 증권방송 2.1.95 July 9, 2019, 9:12 a.m.
Real Drum - The Best Drum Sim 8.11 July 9, 2019, 6:22 a.m.
GO Recorder – Screen Recorder, Video Editor 2.00 July 9, 2019, 6:05 a.m.
[단기펜] 순공시간을 더하는 공무원 단기 합격 필수템 1.4.0 July 9, 2019, 5:16 a.m.
[영단기] 30일 新토익 RC 졸업의 파트너 1.0.3 July 9, 2019, 5:15 a.m.
[공단기 VOCA] 공무원 영어 단어 암기 1.0.0 July 9, 2019, 5:14 a.m.
선재국어암기앱 1.1.8 July 9, 2019, 5:13 a.m.
[영단기] 30일 新토익 VOCA 졸업의 파트너 1.0.5 July 9, 2019, 5:11 a.m.
유니타스 리브로의 새 이름 - 커넥츠북 1.0.8 July 9, 2019, 5:08 a.m.
단기PLAYER 1.0.54 July 9, 2019, 5:07 a.m.
Skippy 1.14.1 July 9, 2019, 4:51 a.m.
LIVE Score -the Fastest Real-Time Score 36.0.0 July 9, 2019, 4:50 a.m.
Pikicast 3.8.3 July 9, 2019, 4:33 a.m.
MakeupPlus 5.0.95 July 9, 2019, 4:05 a.m.
Family Shared Calendar: FamCal 3.3 July 8, 2019, 6:17 p.m.
Crypto News 3.0.0 July 8, 2019, 4:44 p.m.
GTasks: Todo List & Task List 3.0.3 July 8, 2019, 12:08 p.m.
HackSpace magazine 5.3 July 8, 2019, 4:02 a.m.
MLB At Bat 8.2.3 July 8, 2019, 3:53 a.m.
Mercado Libre 9.50.9 July 8, 2019, 3:37 a.m.
Newsflow - breaking news 1.1 July 7, 2019, 10:15 p.m.
Eternium 1.4.9 July 7, 2019, 9:19 p.m.
Volume Control 4.75 July 7, 2019, 6:09 p.m.
Phoenix Browser -Video Download, Private & Fast V3.1.3 July 7, 2019, 6:06 p.m.
Music Maker JAM 5.7.2 July 7, 2019, 12:09 p.m.
Go North East 1.24.0 July 7, 2019, 10:22 a.m.
Drippler 3.0.1549 July 7, 2019, 6:09 a.m.
Clean Master - Antivirus, Applock & Cleaner 7.2.2 July 7, 2019, 6:05 a.m.
Bip it Voice Commands 2.92 July 7, 2019, 12:08 a.m.
Learn Polish. Speak Polish 7.3.0 July 6, 2019, 8:50 p.m.
Weather & Clock Widget for Android 6.1.0.3 July 6, 2019, 12:16 p.m.
Transparent clock & weather forecast 3.00.08 July 6, 2019, 12:15 p.m.
Aloha Browser Lite - Private browser and free VPN 1.3.1.1 July 6, 2019, 8:36 a.m.
Trivial Quiz English 2.1 July 6, 2019, 8:27 a.m.
My Tide Times - Tide Tables, Forecasts & Tides! 3.3.11.3 July 6, 2019, 6:12 a.m.
Worldscope Webcams 4.40 July 6, 2019, 12:12 a.m.
IP Cam Viewer Basic 6.8.9 July 6, 2019, 12:11 a.m.
IP Cam Viewer Lite 6.8.9 July 6, 2019, 12:11 a.m.
Alfred Video Surveillance Camera 4.1.12 (build 2026) July 6, 2019, 12:09 a.m.
Weather Forecast, Radar & Widget - Morecast 4.0.16 July 5, 2019, 6:12 p.m.
TouchPal Keyboard-Cute Emoji,theme, sticker, gif 7.0.8.1_20190621160616 July 5, 2019, 6:09 p.m.
Backgrounds HD (Wallpapers) 4.9.350 July 5, 2019, 10:02 a.m.
Beach Buggy Racing 1.2.22 July 5, 2019, 9:03 a.m.
Super Quick Settings for Android-Toggle & Shortcut 11.3 July 5, 2019, 12:07 a.m.
ai.type Free Emoji Keyboard Free-9.5.9.9 July 4, 2019, 6:17 p.m.
GO Keyboard Lite - Emoji keyboard, Free Theme, GIF 3.23 July 4, 2019, 6:16 p.m.
Bobble Indic Keyboard ❤️ Ғ◎И†Ⴝ, GIFs & Themes 5.7.2.00 July 4, 2019, 6:15 p.m.
Correct Spelling - english language grammar free 4.2 July 4, 2019, 12:41 p.m.