Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

10312 Available reports for this tracker

Badoo - Free Chat & Dating App 5.72.0 July 12, 2018, 5:13 a.m.
Visual Voicemail 6.24.1.90981 July 12, 2018, 3:53 a.m.
Omigo 1.7.0 July 12, 2018, 2:22 a.m.
letgo 11.14.03 July 12, 2018, 1:15 a.m.
Couchfunk 4.2.5 July 12, 2018, 12:54 a.m.
Real Car Speed Racing 1.0.4 July 12, 2018, 12:19 a.m.
BOOM 3.9.3531 July 11, 2018, 11:38 p.m.
Rutaxi 3.23.4 July 11, 2018, 11:01 p.m.
maxim — order a taxi 3.4.1 July 11, 2018, 11 p.m.
VK Black 1.32.142 July 11, 2018, 10:46 p.m.
Amberfog for VK 4.142.681 July 11, 2018, 10:46 p.m.
Easy Backup - Contacts Export and Restore 8.7.8 July 11, 2018, 10:34 p.m.
Omnichan - 4chan, 8chan and More 1.23.2 July 11, 2018, 9:29 p.m.
SecureWeb Browser 5.1.0.18547 July 11, 2018, 9:24 p.m.
Alarmy (Sleep If U Can) - Alarm clock 30.50 July 11, 2018, 9:15 p.m.
Lightning Bug - Sleep Clock 2.9.11 July 11, 2018, 8:19 p.m.
Prayer Times 3.0.12 July 11, 2018, 6:22 p.m.
Math games - brain workout 1.0.3 July 11, 2018, 4:14 p.m.
PicPac Stop Motion & TimeLapse 1.53 July 11, 2018, 4:06 p.m.
무료 노래방 1.4.2 July 11, 2018, 3 p.m.
Azar-Video Chat&Call,Messenger 3.31.1-arm64 July 11, 2018, 2:13 p.m.
FreeMp 1.5.0 July 11, 2018, 11:29 a.m.
Clean File Manager 1.12.17 July 11, 2018, 11:12 a.m.
Lightning Camera - take pictures of lightnings 2.3 July 11, 2018, 10:54 a.m.
Expansión - IBEX y Economía 2.7.2 July 11, 2018, 10:33 a.m.
Voice Training - Learn To Sing Chromatic Circle July 11, 2018, 9:55 a.m.
Researcher: Science Journals Reader App 1.51 July 11, 2018, 8:49 a.m.
Jakdojade: public transport 3.7.6 July 11, 2018, 8:15 a.m.
Gay Sugar Daddy Dating APP For Gay Daddy & Gay Men 1.9.9 July 11, 2018, 5:34 a.m.
IDM Lite: Fastest Music, Video, Torrent Downloader 2.1 July 11, 2018, 4:57 a.m.
Downloader 5.10.12022 July 11, 2018, 4:54 a.m.
G-Download Manager 1.0.81 July 11, 2018, 4:33 a.m.
Download Manager 1.2.8 July 10, 2018, 10:08 p.m.
Fake Call 2.6 July 10, 2018, 8:02 p.m.
Hotel Transylvania 2 1.1.77 July 10, 2018, 7:01 p.m.
Plus One Pizza 1.1.93 July 10, 2018, 2:11 p.m.
Famous Pizza Bethel 1.1.97 July 10, 2018, 2:10 p.m.
FotMob World Cup 2018 77.0.5021.20180626 July 10, 2018, 1:36 p.m.
Screen Lock (one touch to lock screen) 4.2 July 10, 2018, 1:33 p.m.
BeatBox 1.0.56 b July 10, 2018, 1:20 p.m.
Antivirus 1.0 July 10, 2018, 12:43 p.m.
Lua Player (HD POP-UP Player) 2.4.5 July 10, 2018, 11:54 a.m.
Power Pro for Facebook 3.0.2 July 10, 2018, 8:05 a.m.
Themes Volvo S40 1.0 July 10, 2018, 7:44 a.m.
Video & TV SideView : Remote 5.5.0 July 10, 2018, 6:58 a.m.
Primerica eMagazine 2.0 July 10, 2018, 1:46 a.m.
hi5 - meet, chat & flirt 9.3.0 July 10, 2018, 12:49 a.m.
Pixomatic photo editor 2.1.9 July 9, 2018, 11:35 p.m.
Home Security Camera WardenCam - reuse old phones 2.5.9 July 9, 2018, 10:48 p.m.
AutoScout24 - used car finder 9.3.43 July 9, 2018, 9:52 p.m.
My Story: Choose Your Own Path 3.2 July 9, 2018, 9:41 p.m.
Messaging 1.0.1 July 9, 2018, 9:04 p.m.
Msg Center 3.4.0 July 9, 2018, 7:08 p.m.
TDT España 1.0 July 9, 2018, 5:24 p.m.
Wort Guru 2.160.0 July 9, 2018, 3:40 p.m.
Photo Editor Pro 1.7.7.1001 July 9, 2018, 3:38 p.m.
Email 2.85 July 9, 2018, 3:24 p.m.
harper 0.2 July 9, 2018, 2:51 p.m.
ES File Explorer File Manager 4.1.8.1 July 9, 2018, 1:11 p.m.
Virtual Assistant DataBot: Artificial Intelligence 7.2.4 July 9, 2018, 12:54 p.m.
Smart Voice Assistant 2.8.0 July 9, 2018, 12:53 p.m.
Cut the Rope: Time Travel 1.9.0 July 9, 2018, 5:03 a.m.
Sygic Car Navigation 18.0.0 July 9, 2018, 3:41 a.m.
Pirate Code - PVP Battles at Sea 0.7.7 July 8, 2018, 8:53 p.m.
Aloha 1.3.2.2 July 8, 2018, 8:15 p.m.
Calculator Vault - Hide photos, videos, apps 5.3.1 July 8, 2018, 6:47 p.m.
Gallery Vault 1.1 July 8, 2018, 6:41 p.m.
Easy Vault : Hide Pictures, Videos, Gallery, Files 2.68 July 8, 2018, 6:39 p.m.
The Cube 1.2.5 July 8, 2018, 5:50 p.m.
Puzzledom - classic puzzles all in one 7.1.82 July 8, 2018, 5:49 p.m.
Poly Artbook 1.0.1 July 8, 2018, 5:49 p.m.
Color Road 2.4.0 July 8, 2018, 5:49 p.m.