Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

11846 Available reports for this tracker

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94 Seconds - Categories Game 6.0.12 Aug. 20, 2018, 9:57 a.m.
SayHi Translate 4.2.12 Aug. 20, 2018, 9:30 a.m.
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P 9 Launcher - Android™ 9.0 Pie Launcher 2.6 Aug. 20, 2018, 8:09 a.m.
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Tube Map: London Underground 3.2.6 Aug. 20, 2018, 5:18 a.m.
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You Sunk - Submarine Torpedo Attack 3.1.0 Aug. 19, 2018, 6:41 p.m.
GSM Spy Finder 16.3.70 Aug. 19, 2018, 6:20 p.m.
Wiretap Detection : Phone tap Detector Simulator 1.0.4 Aug. 19, 2018, 6:18 p.m.
TheoTown 1.5.10 Aug. 19, 2018, 6:10 p.m.
WPS WiFi Dumper PRO : WPS Routers ( WPS Connect ) 1.0.2 Aug. 19, 2018, 6:03 p.m.
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Diabetic Food Corner 1.0 Aug. 19, 2018, 2:12 p.m.
Top Eleven 2018 - Be a Football Manager 7.5 Aug. 19, 2018, 1:46 p.m.
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MedSafe 2.2.1 Aug. 19, 2018, 9:53 a.m.
Engine 3D Live Wallpaper 4.0 Aug. 19, 2018, 8:47 a.m.
Super Scores - Live Scores 7.6.6 Aug. 19, 2018, 7:59 a.m.
All Goals 5.2 Aug. 19, 2018, 7:57 a.m.
HibyMusic 3.0.0 International build 5495 Aug. 19, 2018, 6:39 a.m.
Magic Tiles 3 6.3.011 Aug. 19, 2018, 5:30 a.m.
Limitly Screen Time Control 1.7.8 Aug. 19, 2018, 12:17 a.m.
Local Weather Report Widget 9.9.5.1950 Aug. 19, 2018, 12:07 a.m.
Analog Clock Widget & Weather 12.7.9.3790 Aug. 19, 2018, 12:06 a.m.
Weather Widget 12.7.9.3790 Aug. 19, 2018, 12:05 a.m.
LOCX Applock Lock Apps & Photo 2.3.1.058 Aug. 18, 2018, 11:42 p.m.
New Weather App & Widget for 2018 12.7.9.3790 Aug. 18, 2018, 11:27 p.m.
Tampa Bay Times/tampabay.com 1.3.29.0 Aug. 18, 2018, 11:25 p.m.
Incognito Browser 4.2 Aug. 18, 2018, 10:12 p.m.
My Cute Wake Up Alarm Clock 1.0 Aug. 18, 2018, 10:12 p.m.
WPS Office + PDF 11.1.5 Aug. 18, 2018, 8:36 p.m.
CodeCheck 5.1.17-498 Aug. 18, 2018, 8:34 p.m.
Camera MX - Free Photo & Video Camera 4.7.181 Aug. 18, 2018, 8:33 p.m.
Cheap hotel deals and reservation — Hotellook 4.2.0 Aug. 18, 2018, 8:16 p.m.
Daily Workout 2.1.0 Aug. 18, 2018, 8:11 p.m.
Radioplayer - Gratis Radio App 4.0.359.5 Aug. 18, 2018, 7:40 p.m.
Reminder Notes 1.0.3 Aug. 18, 2018, 6:57 p.m.
Pyramid Solitaire Ancient Egypt 5.0.14 Aug. 18, 2018, 6:38 p.m.
Pyramid 3.4.1.2318 Aug. 18, 2018, 6:37 p.m.
Login Yahoo Mail Free Email App 1.0 Aug. 18, 2018, 5:11 p.m.
MAX App Locker 1.2.8 Aug. 18, 2018, 4:25 p.m.
Pikto - Print Your Photos 2.0 Aug. 18, 2018, 4:10 p.m.
PDF Reader – PDF Editor 2018 9.6.8 Aug. 18, 2018, 4:04 p.m.
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Wifi Router Pass 3.0 Aug. 18, 2018, 2:10 p.m.
WiFi Password 1.0.6 Aug. 18, 2018, 2:08 p.m.
WIFI PASSWORD ALL IN ONE 3.0.4 Aug. 18, 2018, 2:04 p.m.
Music Player 1.4 Aug. 18, 2018, 12:16 p.m.
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Private Downloader 3.0.166 Aug. 18, 2018, 11:15 a.m.
Offline Maps 1.0.0.25 Aug. 18, 2018, 10:29 a.m.
Call Notes 1.0.81 Aug. 18, 2018, 10:25 a.m.
AppLock : Fingerprint & Pin 2.53 Aug. 18, 2018, 9:43 a.m.
AirBrush: Easy Photo Editor for the best moments 3.8.0 Aug. 18, 2018, 9:12 a.m.
Sketch-a-Song Kids 1.0.5 Aug. 18, 2018, 8:56 a.m.
Lipa Bear 1.3.8 Aug. 18, 2018, 8:55 a.m.
Tic Tac Toe Free 1.50 Aug. 18, 2018, 8:55 a.m.