Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

9911 Available reports for this tracker

Shazam 8.5.2-180416 April 25, 2018, 10:49 a.m.
CATS: Crash Arena Turbo Stars 2.9.2 April 25, 2018, 10:30 a.m.
Opera Mini - fast web browser 33.0.2254.125672 April 25, 2018, 8 a.m.
Mackolik Canlı Sonuçlar 4.8.3 April 25, 2018, 6:48 a.m.
MAPS.ME – Offline Map and Travel Navigation 8.1.3-Google April 25, 2018, 6:07 a.m.
Karta GPS - Offline Navigation 2.9.05 April 25, 2018, 6:03 a.m.
1LINE - one-stroke puzzle game 1.7.1 April 24, 2018, 10:27 p.m.
حتا لقيت لي تبغيني 1.0 April 24, 2018, 8:38 p.m.
AndroVid - Video Editor 2.9.5.2 April 24, 2018, 7:49 p.m.
Treasure Bubble Pop 1.0 April 24, 2018, 7:09 p.m.
Bubble Shooter 1.2 April 24, 2018, 7:02 p.m.
Bubble Levels 1.0 April 24, 2018, 6:59 p.m.
Amazing Super Hero 1.0 April 24, 2018, 6:57 p.m.
Bus Rush 2 Multiplayer 1.21 April 24, 2018, 6:51 p.m.
Guitar Tuner 2.4.9 April 24, 2018, 6:49 p.m.
YouCam Makeup - Magic Selfie Makeovers 5.33.2 April 24, 2018, 6:42 p.m.
Solitaire 3.4.2 April 24, 2018, 6:41 p.m.
Bubble Shooter 7.040 April 24, 2018, 6:39 p.m.
Arena Bubbles 1.0 April 24, 2018, 6:36 p.m.
imo free video calls and chat 9.8.000000010121 April 24, 2018, 6:34 p.m.
UC Browser - Fast Download Private & Secure 12.2.5.1102 April 24, 2018, 6:33 p.m.
MX Player 1.9.19 April 24, 2018, 6:30 p.m.
Beach Buggy Racing 1.2.17 April 24, 2018, 6:29 p.m.
Beauty Girls Face Paint Party 1.0.1 April 24, 2018, 6:28 p.m.
Palco MP3 3.7.9 April 24, 2018, 6:27 p.m.
OfficeSuite : Free Office + PDF Editor 9.3.11997 April 24, 2018, 6:17 p.m.
Universal Book Reader 3.8.756 April 24, 2018, 3:54 p.m.
eBoox: book reader fb2 epub zip 1.27 April 24, 2018, 3:53 p.m.
Badminton League 2.15.3123 April 24, 2018, 1:59 p.m.
Timehop 4.3.9 April 24, 2018, 8:24 a.m.
Reefill 1.2.1 April 23, 2018, 11:14 p.m.
PackPoint travel packing list 3.10.10 April 23, 2018, 9:49 p.m.
ABC 5.0.6 April 23, 2018, 11:53 a.m.
Angry Birds 6.6.1 April 23, 2018, 11:48 a.m.
Angry Birds Rio 2.6.7 April 23, 2018, 11:47 a.m.
LINE Camera - Photo editor 14.2.4 April 23, 2018, 9:30 a.m.
Metro de Madrid Official 2.15 April 23, 2018, 8:51 a.m.
EMT Madrid 5.0.3 April 23, 2018, 8:49 a.m.
Fruit Cube Blast 1.2.2 April 23, 2018, 8:04 a.m.
Radio Kerry 2.0.6 April 23, 2018, 1:26 a.m.
ColorNote 3.11.16 April 22, 2018, 9:12 p.m.
Polaris Office 7.3.23 April 22, 2018, 9:10 p.m.
Shake-it Alarm 5.1.4 April 22, 2018, 9:06 p.m.
マクドナルド - McDonald's Japan 4.0.28 April 22, 2018, 8:47 p.m.
Klassroom 2.1.6 April 22, 2018, 12:06 p.m.
PDF Reader 5.6 April 22, 2018, 11:43 a.m.
WPS Office + PDF 10.9.5 April 21, 2018, 3:44 p.m.
Mixcloud - Radio & DJ mixes 2.2.2 April 21, 2018, 3:39 p.m.
Tuner & Metronome 3.78 April 21, 2018, 1:17 p.m.
Citymapper 7.5 April 21, 2018, 1:13 p.m.
leboncoin, petites annonces 4.8.2.0 April 21, 2018, 8:22 a.m.
Next Lock Screen 3.11.5 April 21, 2018, 8:21 a.m.
Cloud Mail.Ru 3.9.8.6944 April 20, 2018, 11:36 a.m.
Reporterre 1.1 April 20, 2018, 11:19 a.m.
Punch Quest 1.2.5 April 20, 2018, 9:58 a.m.
Mr Phone 4.9.14 April 19, 2018, 8:32 p.m.
Kate Mobile 48.2 lite April 19, 2018, 8:28 p.m.
Odnoklassniki Moderator 2.1 April 19, 2018, 8:24 p.m.
OK Live - video livestreams 1.3.50 April 19, 2018, 8:15 p.m.
Calculator-Vault's new pin pad 1.0.12.28 April 19, 2018, 3:13 p.m.
Weather Live 10.2.0.2200 April 19, 2018, 2:05 p.m.
Versus 1.0.23 April 19, 2018, 9:38 a.m.
2048 by Gabriele Cirulli 3.1.54 April 18, 2018, 9:10 p.m.
Delight Games Library (Choices Game) 1.97 April 18, 2018, 6:53 p.m.
Simple Radio - Free Live FM AM 2.2.6.6 April 18, 2018, 5:35 a.m.
HD Radio Guide @7F080028 April 18, 2018, 5:27 a.m.
MeriStation 1.7 April 17, 2018, 11:57 p.m.
Fantasy patrol: Adventures 0.171019 April 17, 2018, 11:28 p.m.
Jorte Calendar & Organizer 1.9.2 April 17, 2018, 5:02 p.m.
P Tracker 2.8.1 April 17, 2018, 12:34 p.m.
SnapDonate 1.8 April 17, 2018, 7:54 a.m.
Design Home 1.06.10 April 17, 2018, 7:39 a.m.