Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

9800 Available reports for this tracker

ATV & Kart Endless Traffic Racer 2019 1.0 March 14, 2019, 10:44 p.m.
Dinosaur Hunter 2019 1.0 March 14, 2019, 10:43 p.m.
Oxford Dictionary of Dentistry 8.0.250 March 14, 2019, 10:37 p.m.
Dentist Surgery ER Emergency Doctor Hospital Games 35 March 14, 2019, 10:34 p.m.
Chhota Bheem Surfer - Mumbai 1.12 March 14, 2019, 9:58 p.m.
Educational Puzzles for Kids (Preschool) 1.3.6 March 14, 2019, 9:54 p.m.
Real Cake Maker 3D - Bake, Design & Decorate 1.7.0 March 14, 2019, 9:52 p.m.
Animals Coloring Pages 1.2.1 March 14, 2019, 9:50 p.m.
Avira Antivirus Security 2019-Antivirus & AppLock 5.7.0 March 14, 2019, 9:49 p.m.
Princess Coloring Book 1.3.4 March 14, 2019, 9:49 p.m.
Donald Trump: Protect the President 1.95 March 14, 2019, 9:43 p.m.
Rime - room escape game - 1.7.2 March 14, 2019, 9:22 p.m.
TVGuide.co.uk TV Guide UK 8.0.4 March 14, 2019, 9:07 p.m.
ManFIT - Muscle Building with No Fitness Equipment 1.7.2 March 14, 2019, 8:47 p.m.
no al acoso escolar 1.1 March 14, 2019, 8:44 p.m.
112-Magazin 10.0 March 14, 2019, 8:42 p.m.
Pet care diary 1.2.3 March 14, 2019, 8:30 p.m.
Magic Solitaire Collection 1.5.8 March 14, 2019, 8:27 p.m.
Goal+ for Samsung 2.24 March 14, 2019, 8:21 p.m.
Donut Trumpet Tycoon Geolocation Investing Game 2.1.5 March 14, 2019, 8:17 p.m.
Landlord Tycoon - Money Investing Idle with GPS 2.6.3 March 14, 2019, 8:15 p.m.
Shopping List - Buy Me a Pie! 3.5.17 March 14, 2019, 8:13 p.m.
aSpotCat - Permission Checker 3.25 March 14, 2019, 7:16 p.m.
Security Master - Antivirus, VPN, AppLock, Booster 4.9.0 March 14, 2019, 7:14 p.m.
WiFi Password Recovery 2.5.7 March 14, 2019, 7:09 p.m.
FreeAmp (Free Audio Player) 1.5.3 March 14, 2019, 7:07 p.m.
Dub Music Player - Audio Player & Music Equalizer 4.0 March 14, 2019, 7:05 p.m.
Notepad – Write Notes, Checklists & Reminders 2.0.460 March 14, 2019, 5:34 p.m.
Ringtone Maker - MP3 Cutter 1.3.83 March 14, 2019, 2:57 p.m.
Pregnancy Tracker & Baby Development Countdown 3.19.0 March 14, 2019, 2:34 p.m.
Head Soccer LaLiga 2019 - Best Football Games 5.2.0 March 14, 2019, 2:29 p.m.
Happy Hop: Kawaii Jump 1.1.15 March 14, 2019, 2:13 p.m.
WordBit German (for English speakers) 0.2.5 March 14, 2019, 1:45 p.m.
MX Player 1.10.47 March 14, 2019, 10:46 a.m.
Darkweb VPN 1.8.9 March 14, 2019, 10:34 a.m.
Elberfelder Bible 4.0 March 14, 2019, 7:15 a.m.
ParisHalal 20.2 March 14, 2019, 7:15 a.m.
YouVersion Bible App + Audio, Ad Free, Daily Verse 8.8.1 March 14, 2019, 7:13 a.m.
Prayer Times 2.4 March 14, 2019, 7:08 a.m.
Muslim: Prayer Times, Qibla Finder, Quran 4.0.79 March 14, 2019, 7:07 a.m.
Workout Diary - Training & Fitness 3.6.1 March 13, 2019, 10:11 p.m.
Th!nk 1.2 March 13, 2019, 9:49 p.m.
Photo caller Screen – HD Photo Caller ID 1.4 March 13, 2019, 8:13 p.m.
Photo caller Screen – HD Photo Caller ID 1.1 March 13, 2019, 8:12 p.m.
HD Photo caller Screen –Full Photo Caller ID 1.1 March 13, 2019, 8:12 p.m.
Musixmatch Lyrics 7.3.0 March 13, 2019, 7:07 p.m.
Amino: Communities and Chats 2.0.24301 March 13, 2019, 4:52 p.m.
Screen Recorder V Recorder - Audio, Video Editor 2.6.1 March 13, 2019, 3:37 p.m.
Alfred Video Surveillance Camera 3.16.6 (build 1698) March 13, 2019, 1:12 p.m.
Net Eye Camera 6.8.6 March 13, 2019, 1:07 p.m.
Net Eye GTV 6.8.6 March 13, 2019, 1:07 p.m.
IP Cam Viewer Basic 6.8.6 March 13, 2019, 1:07 p.m.
IP Cam Viewer Lite 6.8.6 March 13, 2019, 1:07 p.m.
Ovulation 2.5 March 13, 2019, 12:49 p.m.
Dresden Travel Guide - Tourias 3.21 March 13, 2019, 11:22 a.m.
WowApp - Earn. Share. Do Good 46.0.4 March 13, 2019, 8:21 a.m.
Control4® for Android 2.10.5.51 March 13, 2019, 7:05 a.m.
HD Video Player - Video Player All Format 1.1.5 March 13, 2019, 4:16 a.m.
Meme Generator Free 4.466 March 12, 2019, 9:58 p.m.
Peel Smart Remote 10.7.0.3 March 12, 2019, 7:10 p.m.
Black OPS 1.1 March 12, 2019, 5:36 p.m.
BSLauncher 1.1 March 12, 2019, 5:35 p.m.
Simple White Blue Keyboard Theme 6.2.23.2019 March 12, 2019, 1:48 p.m.
Peel Smart Remote (Galaxy Tab) 10.7.0.3 March 12, 2019, 1:11 p.m.
Peel Remote for LG TV 10.6.8.3 March 12, 2019, 1:09 p.m.
Panasonic TV Remote Control 10.6.8.3 March 12, 2019, 1:09 p.m.
Turbo Browser: Private & Adblocker & Fast Download v3.0.0.4.16.10 March 12, 2019, 12:49 p.m.
Skype – free IM & video calls 8.40.0.86 March 12, 2019, 12:38 p.m.
V/Line 2.2.1 March 12, 2019, 12:34 p.m.
Puffin Web Browser 7.7.8.31160 March 12, 2019, 12:31 p.m.
Healthy Spine and Straight Posture 2.7 March 12, 2019, 6:44 a.m.
PowerVocab Word Game 1.0.2 March 12, 2019, 1:08 a.m.