Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

10967 Available reports for this tracker

VPN Melon 1.5.105 June 30, 2018, 6:57 p.m.
Thunder VPN 2.4.5 June 30, 2018, 6:44 p.m.
WhatsVPN 2.2.629 June 30, 2018, 6:43 p.m.
Picolo 1.24.2 June 30, 2018, 12:37 p.m.
Crypto Market Cap 5.0.12 June 30, 2018, 12:33 p.m.
Tinder 9.2.0 June 30, 2018, 5:08 a.m.
Private Browser 1.1.2 June 29, 2018, 6:12 p.m.
Number Finder 1.0.9 June 29, 2018, 3:36 p.m.
Dr. Panda Farm 1.0 June 29, 2018, 8:35 a.m.
GO SMS Pro 7.67 June 28, 2018, 11:23 p.m.
Folio for Facebook & Messenger 3.0.26 June 28, 2018, 11:20 p.m.
Sleep Timer (Turn music off) 2.4.1 June 28, 2018, 10:26 p.m.
Final Countdown - Widget 4.16.3 June 28, 2018, 5:58 p.m.
callBOX 4.1 June 28, 2018, 5:29 p.m.
ARK: Survival Evolved 1.0.78 June 27, 2018, 10:13 p.m.
Angry Birds Friends 4.9.0 June 27, 2018, 6:35 p.m.
Fossil Q 2.5.1 June 27, 2018, 3:51 p.m.
Kingdom Defense: Hero Legend TD - Premium 1.1.1 June 27, 2018, 11:54 a.m.
Angry Birds 7.9.3 June 26, 2018, 6:51 p.m.
Buff Knight Advanced - Retro RPG Runner 1.1.0 June 26, 2018, 6:35 p.m.
Expo 2.6.2 June 26, 2018, 3:36 p.m.
CSR Racing 2 1.20.0 June 26, 2018, 2:59 p.m.
Wyze 1.3.162 June 26, 2018, 5:38 a.m.
AlarmDroid 2.1.9 June 25, 2018, 9:57 p.m.
Night Mode 1.0.4 June 25, 2018, 8:07 p.m.
Cash Show - Gagnez du Cash ! 2.14.0 June 25, 2018, 7:41 p.m.
ClevNote - Notepad, Checklist 2.17.15 June 25, 2018, 5:02 p.m.
Textra SMS 3.46 June 25, 2018, 3:28 p.m.
Microsoft Outlook 2.2.172 June 25, 2018, 2:27 p.m.
MX Player 1.9.24 June 25, 2018, 1:48 p.m.
Runtastic Results Bodyweight Workout & Training 2.11 June 25, 2018, 1:27 p.m.
Recharge Plans, DTH Plans, Offers, Cashback 4.2.17 June 25, 2018, 12:43 p.m.
SuperBeam | WiFi Direct Share 4.1.3 June 25, 2018, 12:26 p.m.
Активный гражданин 2.5.2 June 25, 2018, 6:55 a.m.
CBS Sports 9.7.5 June 25, 2018, 5:53 a.m.
Calculator 2.0 June 25, 2018, 2:55 a.m.
Deezer 5.4.22.54 June 25, 2018, 2:02 a.m.
Via Browser - Fast & Light - Geek Best Choice 3.3.3 June 25, 2018, midnight
Merseyrail 1.9.2.101 June 24, 2018, 10:57 p.m.
Flipboard: News For Any Topic 4.1.22 June 24, 2018, 7:06 a.m.
Sleep Cycle alarm clock 2.0.1893-release June 23, 2018, 11:42 p.m.
Owl Cleaner 2.0.1 June 23, 2018, 10:36 p.m.
Phone Caller Screen - Color Call Flash Theme 1.1.5 June 23, 2018, 10:36 p.m.
Security Master - Antivirus, VPN, AppLock, Booster 4.6.0 June 23, 2018, 3:05 a.m.
Power Rangers Dino Charge 1.4.0 June 22, 2018, 8:51 p.m.
League of Stickman 2018- Ninja Arena PVP(Dreamsky) 5.2.1 June 22, 2018, 8:43 p.m.
Hexlock 2.0.136 June 22, 2018, 5:14 p.m.
Secure VPN Pro 1.0.0 June 22, 2018, 3:43 p.m.
clonneapp 1.4.5 June 21, 2018, 9:42 a.m.
Dual Apps (Parallel Apps) : Multiple account 1.4 June 21, 2018, 9:41 a.m.
Dual Space 1.0 June 21, 2018, 9:41 a.m.
Dual Apps (Parallel Accounts) : Parallel Apps 1.1 June 21, 2018, 9:41 a.m.
Parallel Space Lite 4.0.8540 June 21, 2018, 9:41 a.m.
Parallel Apps (Multi Account) 1.7 June 21, 2018, 9:40 a.m.
AppZone 3.1.11 June 20, 2018, 9:33 p.m.
Timbloader for Tumblr 1.3.4-minApi16 June 20, 2018, 1:41 p.m.
Square Photo(No Crop) 1.5.2 June 20, 2018, 9:35 a.m.
Tap Cash Rewards - Make Money 2.6.0 June 20, 2018, 12:51 a.m.
Anonymous dating and chat free 1.7.6 (67) June 19, 2018, 10:53 p.m.
Video Downloader - for Instagram 1.1.54 June 19, 2018, 10:40 p.m.
AppSales: Paid Apps Gone Free & On Sale 8.1.1 June 19, 2018, 10:28 p.m.
Monsters 6.6.1 June 19, 2018, 6:14 p.m.
Fotor 5.0.0.590 June 19, 2018, 12:32 p.m.
SquareQuick 5.5.0 June 19, 2018, 12:23 p.m.
Photo Editor 1.105.7 June 19, 2018, 12:16 p.m.
Square photo- No crop photo editor 1.0 June 19, 2018, 12:13 p.m.
No Crop Pics for Instagram 1.1.2 June 19, 2018, 12:09 p.m.
Hide App-Hide Application Icon 2.0.1 June 19, 2018, 12:05 p.m.
Squarely- no crop photo editor 1.0.10 June 19, 2018, 11:07 a.m.
InSquare Pic - Photo Editor, No Crop, Collage 2.2.0 June 19, 2018, 11:02 a.m.
No Crop Pic for Instagram 4.2.2 June 19, 2018, 11 a.m.
Galileo Offline Maps 1.9.0 June 19, 2018, 11 a.m.