Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

10951 Available reports for this tracker

PDF Reader 2018 2.3.033 June 16, 2018, 11:31 p.m.
PDF Reader 1.1.7 June 16, 2018, 11:31 p.m.
PDF Reader 1.1.3 June 16, 2018, 11:31 p.m.
PDF Viewer 1.5 June 16, 2018, 11:29 p.m.
PDF Reader 2.19 June 16, 2018, 11:29 p.m.
PDF Reader 2.6 June 16, 2018, 11:29 p.m.
PDF Reader for Android 2018 2.28 June 16, 2018, 11:29 p.m.
PDF Viewer & Book Reader 2.7.9 June 16, 2018, 11:29 p.m.
PDF Viewer 2.0 June 16, 2018, 11:29 p.m.
OkCupid 11.5.0 June 16, 2018, 11:16 p.m.
Fing - Network Tools 7.0.2 June 16, 2018, 10:59 p.m.
Feedin - RSS reader and Feedly News 1.1.6 June 16, 2018, 10:48 p.m.
Feed World 1.0 June 16, 2018, 10:46 p.m.
Résultats Foot 4.2.1 June 16, 2018, 10:46 p.m.
Rapunzel - Tales & interactive book 4948 v2 June 16, 2018, 6:11 p.m.
Amazing Car Wash For Game - For Kids 2.1 June 16, 2018, 6:07 p.m.
Lipa Band: The Book 1.0.9 June 16, 2018, 6:04 p.m.
RAJE 1.3 June 16, 2018, 8:56 a.m.
Tank Stars 1.1 June 15, 2018, 4:38 p.m.
Talking Tom Jetski 2 1.1.0.158 June 15, 2018, 4:38 p.m.
Open Source News - Newsfusion 3.942 June 15, 2018, 3:51 p.m.
Plants vs. Zombies FREE 2.2.00 June 15, 2018, 12:31 p.m.
Candy Crush Saga 1.127.0.2 June 15, 2018, 12:26 p.m.
Tinder 9.1.0 June 15, 2018, 12:25 p.m.
AirBrush: Easy Photo Editor for the best moments 3.6.1 June 15, 2018, 12:14 p.m.
SoloLearn: Learn to Code for Free 2.2.2 June 15, 2018, 8:12 a.m.
i am rich 1.0 June 15, 2018, 5:02 a.m.
Jailbreak VPN Pro 7.11 June 15, 2018, 4:49 a.m.
Best App Sale 3.07 June 15, 2018, 4:46 a.m.
Aldiko Book Reader 3.0.58 June 15, 2018, 4:19 a.m.
Candy Camera 4.40 June 15, 2018, 4:12 a.m.
News by The Times of India Newspaper - India News 4.9.7.6 June 15, 2018, 4:12 a.m.
Eterno Band 9.3.9 June 15, 2018, 4:11 a.m.
Wynk Music 1.5.9.7 June 15, 2018, 4:10 a.m.
Gaana 7.8.6.2 June 15, 2018, 4:10 a.m.
PIP Camera 4.8.0 June 15, 2018, 4:08 a.m.
Rolo: Contact Manager & Personal Network 2.2.0.46 June 15, 2018, 4:08 a.m.
YuppTV - LiveTV Movies Shows 7.2.1 June 15, 2018, 4:07 a.m.
Deep Fry Maker - Street Food 1.5 June 15, 2018, 4:04 a.m.
SonyLIV 4.6.7 June 15, 2018, 4:04 a.m.
AndroMoney 3.5.1 June 15, 2018, 4:01 a.m.
2ndLine 5.58.1 June 14, 2018, 9:40 p.m.
textPlus 7.2.8 June 14, 2018, 9:34 p.m.
Textfree 8.18 June 14, 2018, 9:33 p.m.
TextNow 5.58.1 June 14, 2018, 9:31 p.m.
Camera MX - Photo & Video Camera 4.7.172 June 14, 2018, 8:49 p.m.
Bible Study 7.2.2.0.245 June 14, 2018, 7:50 p.m.
Avito 32.0 June 14, 2018, 7:49 p.m.
ABBYY Lingvo 4.6.6 June 14, 2018, 7:46 p.m.
8 Ball Pool 3.13.6 June 14, 2018, 7:43 p.m.
Lucky Day - Win Real Money 4.9.1 June 14, 2018, 6:43 p.m.
La Liga - Spanish Football League Official 6.4.7 June 14, 2018, 1:47 p.m.
Easy Calendar 1.1.5 June 14, 2018, 11 a.m.
My APK 2.3.8.2 June 14, 2018, 10:05 a.m.
QuickCollage 1.29 June 13, 2018, 1:36 a.m.
Pic Collage 6.28.4 June 13, 2018, 1:35 a.m.
Collage Maker - inCollage V1.172.56 June 13, 2018, 1:34 a.m.
Onefootball - World Cup News 10.7.1.322 June 12, 2018, 11:52 a.m.
AZ Screen Recorder 5.0.3 June 12, 2018, 11:40 a.m.
DI.FM Radio 4.3.1.6077 June 12, 2018, 10:11 a.m.
Carousell: Snap-Sell, Chat-Buy 2.68.81.78 June 11, 2018, 5:03 p.m.
TextMe 3.12.9 June 11, 2018, 9:59 a.m.
Lost Journey (Dreamsky) 1.3.12 June 11, 2018, 3:53 a.m.
IM Auto Reply 3.7 June 10, 2018, 10:21 a.m.
El Mundo - Diario líder online 4.8.3 June 9, 2018, 11:37 p.m.
MTP Ringtones & Wallpapers 3.0.11 June 9, 2018, 9:54 p.m.
Family Shared Calendar: FamCal 2.7 June 9, 2018, 7:13 p.m.
CityMaps2Go Plan Trips Travel Guide Offline Maps 10.9.7 (Play) June 9, 2018, 8:07 a.m.
Solitaire 1.36.3030 June 9, 2018, 4:26 a.m.
Runtasty - Healthy Easy Recipes with Videos 1.3.0 June 7, 2018, 11:22 a.m.
Flight Pilot Simulator 3D Free 1.3.6 June 7, 2018, 11:04 a.m.
Good Morning Alarm Clock 2.2 June 7, 2018, 1:28 a.m.