Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

11787 Available reports for this tracker

Countdown+ Widgets Calendar Lite 4.2.1 May 14, 2018, 2:05 p.m.
Countdown Widget 5.6.2018030501-1 May 14, 2018, 2:04 p.m.
Video Stamper: Add Text and Timestamp to Videos 1.1 May 14, 2018, 12:53 p.m.
Shot On OnePlus 1.1 May 14, 2018, 9:38 a.m.
Microsoft Bing Search 8.4.26196702 May 14, 2018, 9:02 a.m.
Rolo: Contact Manager & Personal Network 2.2.0.28 May 13, 2018, 10:11 p.m.
AquaMail Pro 1.15.0-916 May 13, 2018, 10:09 p.m.
Weather XL 1.4.2.1 May 13, 2018, 8:31 p.m.
GO Weather - Widget, Theme, Wallpaper, Efficient 6.146 May 13, 2018, 8:29 p.m.
Runtastic Running Distance & Fitness Tracker 8.5 May 13, 2018, 7:58 p.m.
World Cleanup 2.0.7 May 13, 2018, 5:04 p.m.
Funimate: Video Editor Effects & Music Video Maker 4.2.7 May 13, 2018, 3:14 p.m.
Couch to 10K Running Trainer 105.0 May 13, 2018, 12:09 a.m.
Subway Surfers 1.87.0 May 12, 2018, 3:02 p.m.
People’s Media Sola: Blogging & Storytelling 2.6.4 May 12, 2018, 2:36 p.m.
Plague Inc. 1.15.3 May 12, 2018, 2:27 p.m.
Les Savoirs Inutiles - NEON 1.3.5 May 12, 2018, 2:24 p.m.
Guild of Heroes 1.62.5 May 12, 2018, 1:55 p.m.
Obenkyo 3.3.3.4 May 12, 2018, 11:08 a.m.
Mobizen 3.5.1.10 May 12, 2018, 6:11 a.m.
Maître des Mots 1.0.46 May 12, 2018, 4:40 a.m.
Farm and Click - Idle Hell Clicker Pro 1.1.1 May 11, 2018, 10:40 p.m.
GoblinDefenders 1.1 May 11, 2018, 10:38 p.m.
Citymapper 7.6 May 11, 2018, 1:35 p.m.
Reos SMS: Smart android messenger 6.9 May 11, 2018, 10:24 a.m.
Voice Calculator 1.6 May 11, 2018, 7:59 a.m.
Cyber Security News 3.948 May 11, 2018, 7:26 a.m.
Family Locator & GPS Tracker 4.56 May 10, 2018, 11:46 p.m.
Ginger Page 1.1.03 May 10, 2018, 3:59 p.m.
Pictionary™ 1.31.0 May 10, 2018, 3:09 p.m.
MeteoEarth 2.2.5 May 10, 2018, 3:01 p.m.
Memes Wars 3.6.9 May 10, 2018, 2:42 p.m.
Magic Tiles 3 5.2.008 May 10, 2018, 2:41 p.m.
BattleBox 1.8.7 May 10, 2018, 2:39 p.m.
Archer.io 2.0.3 May 10, 2018, 2:37 p.m.
Sandbox Experimental 1.4.3 May 10, 2018, 2:37 p.m.
Drift Horizon 5.8.5 May 10, 2018, 2:31 p.m.
mobile.de – vehicle market 5.44.1 May 10, 2018, 2:27 p.m.
OfficeSuite : Free Office + PDF Editor 9.4.12687 May 10, 2018, 2:24 p.m.
Weather Mate (Weather M8) 1.3.7 May 10, 2018, 2:22 p.m.
Countries Been 1.1.6.10 May 10, 2018, 2:14 p.m.
Ultimate Sandbox 1.1.9 May 10, 2018, 2:12 p.m.
Simple Sandbox 1.4.7 May 10, 2018, 2:12 p.m.
ZapZap 72.12 May 10, 2018, 1:47 p.m.
Microtrip 2.1.6 May 10, 2018, 1:16 p.m.
Diyanet Takvimi 1.1.1 May 10, 2018, 10:56 a.m.
I Can't Wake Up! Free 3.3.4 May 10, 2018, 2:16 a.m.
Harmony® 5.4 May 10, 2018, 1:24 a.m.
English Listening Yobimi 4.5.4 May 9, 2018, 7:27 p.m.
Альфа-Банк 10.15.1 May 9, 2018, 5:05 p.m.
Offline dictionaries 3.4.5 May 9, 2018, 5:02 p.m.
Спортмастер – интернет-магазин 2.2.0 May 9, 2018, 4:39 p.m.
Рокетбанк 3.10.8 May 9, 2018, 4:38 p.m.
Utair 4.13.321.rel May 9, 2018, 4:30 p.m.
Monument Valley 2.5.18 May 9, 2018, 8:01 a.m.
Yandex.Transport 5.4.1 May 9, 2018, 4:24 a.m.
MonTransit 1.1r124 May 8, 2018, 7:37 p.m.
ZChat 4.6.0-Z31 May 8, 2018, 12:24 p.m.
Magic Rampage 3.1.5 May 7, 2018, 11:15 p.m.
Amino 1.8.17399 May 7, 2018, 11:14 p.m.
AVATAR MUSIK WORLD - Social Dance Game 0.8.0 May 7, 2018, 11:11 p.m.
Radarbot 6.1 May 7, 2018, 10:19 p.m.
RAM Widget DashClock Extension 1.3 May 7, 2018, 8:51 p.m.
Cast to TV-XCast 1.1.1.1 May 7, 2018, 6:41 p.m.
Spotify: Free Music Streaming 8.4.52.812 May 7, 2018, 5:02 p.m.
SoundHound Music Search & Play 8.6.1 May 7, 2018, 5:01 p.m.
Shazam 8.5.4-180427 May 7, 2018, 4:56 p.m.
Petective by Pet Alert 2.2.16 May 7, 2018, 4:53 p.m.
Glycemic Index & Load : low-carb diet & fiber 3.0.0.0 May 7, 2018, 4:47 p.m.
Linxo 5.0.2 May 7, 2018, 4:42 p.m.
Le Progrès V2.13.6 May 7, 2018, 4:40 p.m.
La Poste - Services Postaux 5.1 May 7, 2018, 4:38 p.m.