Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

10331 Available reports for this tracker

Make your old phone as Home Security Camera 6.7 May 17, 2019, 12:22 a.m.
Alfred Video Surveillance Camera 4.1.6 (build 2012) May 17, 2019, 12:22 a.m.
Dark Weather Forecast 1.8 May 16, 2019, 4:55 p.m.
iLauncher for OS 11 - Stylish Theme and Wallpaper 2.8.4 May 16, 2019, 12:50 p.m.
Security Master - Antivirus, VPN, AppLock, Booster 4.9.5 May 16, 2019, 12:35 p.m.
Eternium 1.4.8 May 16, 2019, 12:08 p.m.
Gallery 2019 1.4 May 16, 2019, 10:36 a.m.
Gallery 1.2 May 16, 2019, 10:34 a.m.
Messenger for Messages, Text and Video Chat 2.44 May 16, 2019, 8:43 a.m.
JumpChat 1.1.9.3 May 16, 2019, 8:11 a.m.
Dr. Panda Supermarket 1.6 May 16, 2019, 8:08 a.m.
Metal Releases 2.1.8 May 16, 2019, 6:31 a.m.
Nextplus 2.5.0 May 16, 2019, 5:46 a.m.
Cut Cut - Cutout & Photo Background Editor 1.5.3 May 16, 2019, 5:08 a.m.
ПДР України 2019 + тест 2.7.1 May 16, 2019, 4:42 a.m.
textPlus 7.5.0 May 16, 2019, 3:39 a.m.
JusCall Free International Calling & Global Calls 1.0.52 May 16, 2019, 3:30 a.m.
Badoo - Free Chat & Dating App 5.117.1 May 15, 2019, 9:43 p.m.
Simon's Cat - Crunch Time 1.32.0 May 15, 2019, 9:25 p.m.
Pet Runner - Cat Rush 1.0.9 May 15, 2019, 9:19 p.m.
Smart Voice Recorder 1.0 May 15, 2019, 2:46 p.m.
Tumblr 13.3.0.00 May 15, 2019, 2:28 p.m.
La Boîte à Macron 2.2 May 15, 2019, 2:28 p.m.
ChallengeLab 1.0.6 May 15, 2019, 2:11 p.m.
NeoReader QR & Barcode Scanner 4.14.01 May 15, 2019, 12:17 p.m.
Sleep Timer (Turn music off) 2.5.4 May 15, 2019, 12:13 p.m.
Lyrics Mania - Music Player 3.4.1 May 15, 2019, 12:05 p.m.
Magnifying Glass 1.5.6 May 15, 2019, 10:03 a.m.
WatchMaster - Watch Face 3.1.56 May 15, 2019, 7:10 a.m.
Meme Generator Free 4.487 May 15, 2019, 6:14 a.m.
NumReceipt - Expense Manager / Receipt Scanner 6.0.23 May 15, 2019, 6:08 a.m.
Perfect365: One-Tap Makeover 7.79.5 May 15, 2019, 3:02 a.m.
Logic Games 1.0 May 15, 2019, 1:05 a.m.
AirScreen - AirPlay & Google Cast & Miracast 1.8.1 May 14, 2019, 11:34 p.m.
Remote for PowerPoint Keynote 5.1 May 14, 2019, 6:13 p.m.
Learn Spanish by Video Free Latest Android version May 14, 2019, 6:13 p.m.
Bitfinex 3.9.0 May 14, 2019, 3:03 p.m.
glitcher32 Radio 2.0 May 14, 2019, 2:53 p.m.
Activity Monitor: Task Manager 1.8 May 14, 2019, 12:48 p.m.
PolitiXentral 1.0.2 May 14, 2019, 11:53 a.m.
PicsArt Photo Studio: Collage Maker & Pic Editor 12.0.3 May 14, 2019, 8:20 a.m.
Imgur: Find funny GIFs, memes & watch viral videos 4.4.2.10557 May 14, 2019, 6:08 a.m.
LocalCast for Chromecast 10.7.2.1 May 14, 2019, 6:06 a.m.
9GAG: Funny Gifs, Pics, Memes & Videos for IGTV 6.52.02r11760-b5574b185 May 14, 2019, 4:45 a.m.
Learn languages Free - Mondly 7.2.0 May 14, 2019, 12:07 a.m.
Radio Israel 4.9.13 May 14, 2019, 12:07 a.m.
Learn Russian Phrases | Russian Translator 11.4.0 May 14, 2019, 12:06 a.m.
Yoga for Beginners | Workouts for the mind & body! 2.4.1 May 13, 2019, 10:41 p.m.
Underwater Survival Simulator 1.4.0 May 13, 2019, 9:33 p.m.
Russian Car Driver HD 1.03 May 13, 2019, 8:45 p.m.
Car Parking Multiplayer 4.2.3 May 13, 2019, 8:43 p.m.
PocketGuide Audio Travel Guide 4.6.10 May 13, 2019, 6:14 p.m.
Coreader- QR Code & Barcode Scanner 1.5.0 May 13, 2019, 4:47 p.m.
All Motorhome Parkings Lite - Campercontact 5.5.1 May 13, 2019, 7:36 a.m.
MAPS.ME – Offline Map and Travel Navigation 9.1.5-Google May 13, 2019, 12:15 a.m.
Wisepilot 5.4.2 May 13, 2019, 12:15 a.m.
easyJet: Travel App 2.39 May 13, 2019, 12:06 a.m.
Citymapper 8.4.1 May 12, 2019, 6:11 p.m.
Vinted 8.32.1.0 May 12, 2019, 6:07 p.m.
Nonstop Knight - Idle RPG 2.10.2 May 12, 2019, 5:51 p.m.
DreamMapper 2.19 May 12, 2019, 5:26 p.m.
Splitwise 4.4.8 May 12, 2019, 3:47 p.m.
wetter.tv - Dein Wetter für jeden Tag 2.0.8. May 12, 2019, 1:53 p.m.
Metro de Madrid Official 2.40 May 12, 2019, 12:09 p.m.
SQUID - News & Magazines 1.9.1 May 12, 2019, 6:44 a.m.
Turbo VPN-Unblock Sites &Unlimited Fast VPN Online 2.8.4 May 11, 2019, 6:18 p.m.
Calculator+ 1.2.4 May 11, 2019, 5:42 p.m.
By Ajaccio 1.1 May 11, 2019, 4:43 p.m.
Programme TV par Télé Loisirs : Guide TV & Actu TV 6.4.0 May 11, 2019, 4:24 p.m.
Insta Save: Instant Story Saver for instagram 2019 1.0 May 11, 2019, 3:47 p.m.
Math Camera 2.0.0 May 11, 2019, 2:35 p.m.
One Calculator - Multifunctional Calculator App 1.5.3 May 11, 2019, 2:33 p.m.