Flurry

Go to the tracker web page.

Detection rules

  • Code detection rule: com.flurry.
  • Network detection rule: flurry\.com

Primary Location

United States

Website

https://developer.yahoo.com

About

Flurry is part of the Yahoo Developer network suite. Flurry's product, Flurry Analytics, offers mobile analytics, monetization, and advertising services Yahoo, 01; Yahoo, 14; Wikipedia, 01).

Ownership

Oath Inc. (subsidiary of Verizon Communications; Oath includes Yahoo and AOL) Wikipedia, 01; Ars Technica, 01

Products and Services

Flurry Analytics:

  • Utilizes tracking to analyze user interaction, correlating with other users
  • Groups and correlates user data
  • Tracks in-app actions of users
  • Segments users
  • Funnels users into specific in-app paths
  • Monitors user churn and retention
  • Determines user "personas"
  • Predicts user demographics
  • Monitors user acquisition efforts
  • Measures the impact of advertising campaigns or channels Yahoo, 02.

Analytics services cover in-app behaviors like "making a purchase, playing a song, or sharing on Facebook" Yahoo, 03.

Flurry Pulse provides "the ability to share your app data with integrated partners" Yahoo, 13.

Privacy Policy

Data sharing: As of September 18, 2017, Yahoo stated that Yahoo and Oath "plan to share some user information within the Verizon family of companies which will enable us to integrate our business, allowing us to coordinate more and improve your experiences". Yahoo further explained, "We will share the same information that our companies have previously collected and used for the development and operation of our products and services. This may include your account registration information (such as your user ID, gender, name, email address, postcode & age), your content and advertising interests, content associated with your account, the types of services you use and how you engage with them, cookie and device IDs, IP addresses, geolocation information and activity information from across our websites, apps, software and other services. All of the information that we collect about you may be shared across the various Oath brands and within our Verizon family of companies" Yahoo, 02.

Yahoo shares data with third parties, and allows third parties to place tracking technologies like cookies, web beacons, applicaitons (or "widgets), SDKs, and similar technologies on Yahoo sites and apps. Yahoo adds that "We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners" Yahoo, 04.

Opt-out: Yahoo offers an option to opt out of "interest-based advertising, analysis of communications content for advertising purposes, and the sharing of your information with partners for data matching and appends using the tools" on their Ad Interest Manager website. This includes "Your advertising choices" both "across the web" and "On Yahoo" Yahoo, 05. Their Privacy Controls page offers settings for Marketing Preferences, Ad Interest Manager, Content preferences, Search history, and Location management Yahoo, 06.

"You must allow cookies from Yahoo in order to opt out. To make your opt-out apply to every computer that you use, you must be signed in to your Yahoo account". Yahoo's opt out page also includes "Your interest categories" Yahoo, 05.

Yahoo offers opt-out options for third parties, including the recommendation to visit their websites individually Yahoo, 04.

Relationships

Yahoo partners: Adxpose (comScore product) / Audience Science / comScore/ScorecardResearch / DoubleVerify / Integral Ads / KN Dimestore / Nielsen / Facebook / Google+ / LinkedIn / Pinterest / Twitter / 30 Boxes / Amazon / Basil (Backstage Technologies) / Bunchball Games / ChitChat (Monusoft) / CoverGirl Beauty Consultant Live Chat / Dropbox / eBay / enDICEr / Love Match/Fun Center (B4U.com) / NDCSA / NewsGator / OtherInBox / Pandaf Games / StumbleUpon / WackyB Twitter Sync / WebEx Co-Browse / YouSendIt / ABC / Astrology.com/iVillage / Cars.com / Healthline / Match.com / Monster Inc. / Nokia Maps / Orbitz / PriceGrabber / Shopzilla / Spotify / Team Fan Shop (Pro Football Weekly) / Tenor / TripAdvisor / TrueCar / Turner / Vast (Autos) / Zillow / ABC News / Blastro.com / Blip.tv / CNBC / CNN / CollegeHumor.com / Dailymotion / Ebaumsworld.com / Ehow.com / Fox News / Gametrailers.com / Good Morning America / Guardian News / Hulu / Metacafe / Metatube.com / Myspace.com / NBC / NFL / PBS / Ustream / Vevo / Videobash.com / Vimeo / Washington Post / Worldstarhiphop.com / YouTube / Chitika / Google / Media.net / Microsoft / NetSeer / Yandex / Abaca Technology Corporation / AOL / Authentication Metrics / Aviary / Bankrate / Bloomreach (Commerce SEO) / Branch.io / Detroit Trading Company / Dropbox / Google / HelloWorld, Inc. / HortonWorks / Lashback / Luminate / Manilla / Outbrain / Paypal / Project Slice / SigFig / Symantec / Trend Micro / Truedomain / Urban Airship / Vantage (Yahoo Real Estate) Yahoo, 04

Details

Financial Details: Flurry was founded in 2005. By December 2013, it had raised $62.5 million TechCrunch, 01. On July 21, 2014 Yahoo bought Flurry for a reported $200-300 million TechCrunch, 02. Flurry partnered with Research Now, a digital data collecting firm, in 2014, for the purpose of "to track mobile app users, offline" AdAge, 01.

Scope: By December 6, 2013, Flurry told TechCrunch "400,000 apps are using its analytics product, with 20,000 additions each month, and that it's tracking activity from 1.2 billion smartphones and tablets. It also said that it's working with 125,000 developers" TechCrunch, 01.

Additional services: Additional Flurry Analytics features for Android include:

  • Revenue Analytics Yahoo, 07
  • Crash Analytics Yahoo, 08
  • Track Geographic Location (at the city level where the app is being used; or, without that level of detail, the country level as based on IP address)
  • Track user ID and demographics
  • Track page views Yahoo, 09
  • Object-based API for Native, Interstatial and Banner ads Yahoo, 10
  • User paths reporting Yahoo, 11
  • Utilizes mobile SDK in apps to inject advertising, including video: "Monetize your app with native and video ads from Yahoo, Flurry, and BrightRoll advertisers" Yahoo, 12

References

External links

11773 Available reports for this tracker

MAPS.ME – Offline maps, guides and navigation 9.1.8-Google July 19, 2019, 6:10 a.m.
BackCountry Navigator TOPO GPS 6.9.3 July 19, 2019, 6:10 a.m.
Citymapper 8.8 July 19, 2019, 6:07 a.m.
France Inter - radio, podcasts, actu 5.6.2 July 19, 2019, 12:12 a.m.
Words With Friends 2 – Free Word Games & Puzzles 12.504 July 18, 2019, 11:06 p.m.
reddit is fun (unofficial) 4.13.10 July 18, 2019, 8:31 p.m.
Eng Voc 3.11.8z July 18, 2019, 6:16 p.m.
Wemlin 2.7.6 July 18, 2019, 6:06 p.m.
Subway Surfers 1.106.0 July 18, 2019, 3:26 p.m.
Free Adblocker Browser - Adblock & Popup Blocker 64.0.2016123125 July 18, 2019, 12:25 p.m.
Phoenix Browser -Video Download, Private & Fast V3.1.5 July 18, 2019, 12:17 p.m.
English Listening & Speaking 2019.04.25.2 July 18, 2019, 11:44 a.m.
Advanced English Listening 1.0.52 July 18, 2019, 11:43 a.m.
HiPER Scientific Calculator 7.0.3 July 18, 2019, 11:03 a.m.
Anghami - The Sound of Freedom 4.6.608 July 18, 2019, 9:13 a.m.
Shopping List - Buy Me a Pie! 3.5.22 July 18, 2019, 7:38 a.m.
Doodle Jump 3.11.6 July 18, 2019, 6:35 a.m.
Security Master - Antivirus, VPN, AppLock, Booster 5.0.2 July 17, 2019, 7:07 p.m.
Libero Mail @7F1000CE July 17, 2019, 6:13 p.m.
myMail – Email for Hotmail, Gmail and Outlook Mail @7F1000CC July 17, 2019, 6:12 p.m.
Top VPN - Secure, Fast & Unlimit VPN Proxy Master v2.4.8 July 17, 2019, 2:15 p.m.
HÖRZU TV Programm als TV-App 1.0.27 July 17, 2019, 12:05 p.m.
Rhapidus 1.5.3 July 17, 2019, 9:57 a.m.
IP Tools: WiFi Analyzer 8.10 July 17, 2019, 12:11 a.m.
Speedcheck 5.1.4.8 July 17, 2019, 12:10 a.m.
Alarm Clock Free 1.2.8 July 17, 2019, 12:10 a.m.
DNS Changer (no root 3G/WiFi) 1103r July 17, 2019, 12:07 a.m.
IPTV Extreme 94.0 July 17, 2019, 12:05 a.m.
Meme Generator Free 4.511 July 16, 2019, 11:03 p.m.
VATSCAN: Live VATSIM Tracking 0.7.13 July 16, 2019, 9:45 p.m.
Peers.TV 6.24.11 July 16, 2019, 6:11 p.m.
Sleep Cycle: Sleep analysis & Smart alarm clock 3.2.0.3312-release July 16, 2019, 6:10 p.m.
Metro de Madrid Official 2.42 July 16, 2019, 4:55 p.m.
ABC iview 4.6.0 July 16, 2019, 4:10 p.m.
TV Movie - TV Programm 1.5.54 July 16, 2019, 12:18 p.m.
Cisana TV+ UK 1.10.35d July 16, 2019, 12:18 p.m.
Programmi TV - Cisana TV+ 1.10.35d July 16, 2019, 12:17 p.m.
Deutsche FM Radio (Germany) 8.4.3 July 16, 2019, 12:08 p.m.
Melody Radio - Live radio, Music & Free FM 1.1.9 July 16, 2019, 12:08 p.m.
TVSMILES 6.11.2 July 16, 2019, 8:17 a.m.
RssDemon 4.0.0 July 16, 2019, 6:08 a.m.
Wiseplay 6.5.9 July 16, 2019, 6:07 a.m.
Web Video Cast | Browser to TV/Chromecast/Roku/+ 4.5.4 July 16, 2019, 6:07 a.m.
Scribd: Audiobooks & ebooks 9.7.0 July 16, 2019, 6:06 a.m.
Wattpad 📖 Where stories live 8.22.0 July 16, 2019, 6:06 a.m.
Talking Spanish Translator/Dictionary 7.5.4 July 16, 2019, 6:04 a.m.
HuffPost 22.2.0 July 16, 2019, 3:11 a.m.
AirScreen - AirPlay & Google Cast & Miracast 1.8.6 July 16, 2019, 12:32 a.m.
Talking Euro Translator/Dictionary 7.5.4 July 16, 2019, 12:09 a.m.
Dictionary : Word Definitions & Examples - Erudite 9.21.0 July 16, 2019, 12:05 a.m.
Dict Box - Universal Offline Dictionary 7.4.1 July 16, 2019, 12:04 a.m.
Skillz - Logic Brain Games 5.0.1 July 15, 2019, 11:39 p.m.
Haystack TV: Local & World News - Free 3.83 July 15, 2019, 11:37 p.m.
Smart - Brain Games & Logic Puzzles 3.23 July 15, 2019, 11:28 p.m.
TV-Programm TV DIGITAL 1.0.16 July 15, 2019, 11:14 p.m.
Aloha 1.4.0.1 July 15, 2019, 11:12 p.m.
Worldscope Webcams 4.40 July 15, 2019, 11:05 p.m.
LINE Launcher 2.4.31 July 15, 2019, 11:04 p.m.
Alarm Clock with Missions & Loud Ringtones -Alarmy 4.11.0 July 15, 2019, 10:59 p.m.
Meme Generator Free 4.509 July 15, 2019, 10:54 p.m.
Math Equation Solver 4.2 July 15, 2019, 10:44 p.m.
TouchPal Keyboard-Cute Emoji,theme, sticker, gif 7.0.9.1_20190704153125 July 15, 2019, 10:36 p.m.
Notification History 1.8.18 July 15, 2019, 10:34 p.m.
Skype – free IM & video calls 8.49.0.49 July 15, 2019, 10:03 p.m.
Pedometer, Step Counter & Weight Loss Tracker App p6.7.1 July 15, 2019, 9:59 p.m.
HS Biology 1.7.0 July 15, 2019, 9:55 p.m.
Zen: personalized stories feed 3.9.2 July 15, 2019, 8:51 p.m.
News360 5.5.0 July 15, 2019, 8:50 p.m.
Beach Buggy Blitz 1.5 July 15, 2019, 8:13 p.m.
Shopping list — Lister 6.8.4 July 15, 2019, 7:59 p.m.
ScanLife Barcode & QR Reader 8.3.0 July 15, 2019, 7:19 p.m.
5miles: Buy and Sell Used Stuff Locally 7.4.0 July 15, 2019, 7:18 p.m.