com.tinder.analytics | com.tinder.ads
Tinder is a location-based social search mobile app geared towards dating and hook-up culture.
It is note entirely clear what the Tinder Analytics SDK does. Some news outlets have published details about Tinder analytical practices, often in conjunction with third parties. Minor press about Tinder and "swiping right" offers clues:
"Earlier this year, to combat this collection of overzealous swipers, the company set a limit on the number of right swipes users could make daily. Then it rounded up profiles of the most prolific right-swipers and watched what happened. Would they get upset and leave? Would they stop using for a while and lick their wounds? Or would they realize the error in their ways and be a little more discriminating in suggesting possible hookups?" Fortune, 01
PII: Tinder collects Personal Information (Personally Identifiable Information), including Sensitive Data, and other information. Sensitive Data includes "information, comments or content (e.g. photographs, video, profile, lifestyle) that you optionally provide that may reveal your ethnic origin, nationality, religion and/or sexual orientation". Users consent to the "collection, use, and disclosure of Sensitive Data" in accordance with the law.
Geolocation: Tinder states "We may also collect your geolocation information with your consent. We may collect this information through a website, mobile application, or other online services... the information may be sent to servers located in the United States and countries around the world".
Collection of data through Facebook: By registering with Tinder, you authorize Tinder to access certain Facebokk information, such as "your public Facebook profile (consistent with your privacy settings in Facebook), your email address, interests, likes, gender, birthday, education history, relationship interests, current city, photos, personal description, friend list, and information about and photos of your Facebook friends who might be common Facebook friends with other Tinder users".
Collection of conversations: "If you chat with other Tinder users, you provide us the content of your chats".
Third Party data collection: "Tinder is part of The Match Group family of businesses, which as of the date of this policy includes websites and apps such as OurTime.com, BlackPeopleMeet.com, OkCupid, Twoo, POF, Meetic, LoveScout24, Match and ParPerfeito. We may obtain both personal and non-personal information about you from other Match businesses, business partners and other third parties."
Technologies used to collect data:
Third Party data collecting: "We may allow service providers, advertising companies and ad networks, and other third parties to display advertisements on our Service and elsewhere. These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements. We do not provide any non-masked or non-obscured personal information to third parties."
Data Sharing with Third Parties: Tinder may share information with:
Aggregated and non-personal Information: Tinder states, "We may use and share non-personal information we collect under any of the above circumstances. We may also share it with other Match Group companies and third parties to develop and deliver targeted advertising on our Service and on websites or applications of third parties, and to analyze and report on advertising you see. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated, non-personal information, or personal information in hashed, non-human readable form, with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis, advertising, marketing, or other business purposes. For example, we may engage a data provider who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized ads or content. The cookies may reﬂect de-identified demographic or other data linked to data you voluntarily have submitted to us (such as your email address), that we may share with a data provider solely in hashed, non-human readable form. We may also share your geolocation information in de-identified form with Match Group companies and third parties for the above purposes."
Opt-Out (geolocation: "To opt out of the sharing of your geolocation information, please discontinue use of the Tinder application".
Opt-Out (third party): Some "third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies (www.networkadvertising.org). Opting out will not decrease the number of advertisements you see. To opt-out of cookies that may be set by third party data or advertising partners, please go to http://www.aboutads.info/choices".
Security: Tinder states that "although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, chats, or other communications will always remain secure"
If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your personal data, including sensitive data, by Tinder from your region to countries which do not have data protection laws that provide the same level of protection that exists in countries in the European Economic Area, including the United States. By providing your personal information, you consent to any transfer and processing in accordance with this Policy" Tinder, 01.
Match Group businesses: Match.com / OkCupid / OurTime.com / BlackPeopleMeet.com / Twoo / Meetic / POF / LoveScout24 / ParPerfeito Tinder, 01
Usage requirements: Tinder users are required to have a Facebook account and turn on loction-based tracking in order to use the app. Tinder, 01
Analytics: Tinder uses Spotify and Facebook data to match users Tech Times, 01