Tracker profile for Tealium

Primary location

United States (San Diego) Crunchbase, 01

Website

https://www.tealium.com

About

Tealium offers a universal data hub that unites its clients' tools and teams with "universally acceptable, real-time customer data" Tealium, 01.

Ownership

Tealium

Documentation

https://community.tealiumiq.com/t5/Tealium-for-Android/Adding-Tealium-to-Your-Android-App/ta-p/16846

Products and Services

Tealium integrates technologies and services. Products and services include:

Build & Stitch Profiles
Define Audiences
Trigger Actions
Analytics
Big Data
Customer Relations Management
Display Ad
Email
Personalization
Search
Social Tealium, 01

Products include:

Tealium iQ Tag Management: Integrate with other vendors through tags Telium, 02.
Tealium Event Stream: Data collection from any source (web, mobile, OTT), monitor data stream in real time, and leverage data in real time, especially for use on mobile devices Tealium, 03.
Tealium AudienceStream Customer Data Platform: A CDP that offers "robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action... Tealium AudienceStream allows users to connect all of their customer data, creating a single view of customers and the ability to automate actions across every channel, touchpoint and vendor in your entire digital ecosystem". Tealium's Audience Sizing "allows users to connect all of their customer data, creating a single view of customers and the ability to automate actions across every channel, touchpoint and vendor in your entire digital ecosystem" Tealium, 04.
Tealium DataAccess: DataAccess "offers the richest source of clean and correlated omnichannel, event and audience data collected across web and mobile touch points, and makes that data available for real-time action". It focuses on unifying data and offers the capacity to "Correlate and stitch online and offline data assets to provide a rich “ready to query” visitor dataset" Tealium, 05.

Tealium's "Visitor Stitching" tracks user behavior on and offline, across devices. With this technology, Tealium states, "Previously anonymous visitor behavior will fulfill critical gaps in customer knowledge when cross device activity is merged with known customer profiles". Tealium has a patent on their visitor stitching approach that combines the details from two or more profiles into one. Their "proprietary technology ‘replays’ the data from each of the stitched profiles back in order, so that the profile can be built taking into account the sequence of the customer’s journey".

Tealium "tracks visitor IDs from a variety of sources including Facebook, Amazon, Twitter, LinkedIn, Google Plus and more. When any known ID is matched, visitors, their behaviors, and devices are automatically stitched together. AudienceStream then enables you to take actions using these profile-based attributes and create unique audiences, facilitating compelling omnichannel campaigns that may begin on a mobile device and follow the user to his or her desktop" Tealium, 06.

Privacy Policy

Tealium lists a Privacy Policy on its website; it is unclear if there are any differences in policy as it applies to their mobile tracker.

Data collection: Tealium collects both PII and non-PII from individuals visiting its website or using its services. PII may be collected when signing up for Tealium services. Non-PII may be collected when visiting the Tealium website from a web browser or mobile device. Tealium collects information from web browser through the use of cookies and web beacons. They also collect data on IP addresses to " administer the Tealium Website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences". They "may collect aggregated data regarding use of the Services and the Tealium Website, including, without limitation, number of Site Visitors, frequency and patterns of use, tag usage, feedback request trends, etc. (“Aggregated Data”)". They state they use "Aggregated Data as a statistical measure and not in a manner that would identify you personally" and that they "may make use of, or make such Aggregated Data available to, third parties, in any manner in our sole discretion". Details on what constitutes "aggregated data" or not available.

Data sharing: Tealium shares data with service providers, affiliates, partners and affiliated businesses not controlled by Tealium, billing, and when compelled by authorities.

International law: Tealium "participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework (Privacy Shield) and Swiss Safe Harbor".

Opt-out: Tealium states, "You may correct, update and delete your Customer Information, change your choices for alerts and other messages, choose whether to receive offers and promotions from us or you may request access to the Personal Information we hold about you and ask us to amend or delete such Personal Information. You can send your request to support@tealium.com." They also honor Do Not Track headers and "allows its users to opt‐out of having their personal information collected by Tealium". It is not clear how individuals could opt-out of data collection from the Telium mobile device tracker.

Data retention: Tealium " retains the information we receive as described in this Privacy Statement for as long as needed to provide our Services, comply with our legal obligations, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, and enforce our agreements".

Security: Tealium states that it "takes precautions, including administrative, technical, and physical measures – to help safeguard Customer Information against loss, theft, and misuse as well as unauthorized access, disclosure, alteration, and destruction. While we follow generally accepted standards to protect information submitted to us, no method of storage or transmission is 100% secure. Users are solely responsible for protecting their passwords, limiting access to their computers, and signing out of the Services after their sessions" Tealium, 07.

Relationships

Integrations (technological): Amazon Web Services / Bronto / Campaign Monitor / Twitter Campaigns / Facebook / CheetahMail / Criteo / Demandware Tealium, 01.

Details

Financial details: Tealium was founded in 2008 and has raised over $112 million from funders Crunchbase, 01.

References

Crunchbase, 01. https://www.crunchbase.com/organization/tealium
Tealium, 01. https://www.tealium.com
Tealium, 02. https://tealium.com/products/tealium-iq-tag-management-system
Tealium, 03. https://tealium.com/products/tealium-eventstream
Tealium, 04. https://tealium.com/products/audiencestream
Tealium, 05. https://tealium.com/products/tealium-dataaccess
Tealium, 06. https://tealium.com/resources/visitor-stitching
Tealium, 07. https://tealium.com/privacy

External Links

Wikipedia (Tealium): https://en.wikipedia.org/wiki/Tealium
Ghostery (Tealium): https://apps.ghostery.com/apps/tealium
Crunchbase (Tealium): https://www.crunchbase.com/organization/tealium