United States (Boston) Crunchbase, 01
Nexage "offers a mobile advertising platform that provides private and public exchanges, data enrichment, and real-time targeting solutions" Crunchbase, 01.
Millenial Media, which became part of ONE by AOL; the AOL company name has changed to Oath, which is a subsidiary of Verizon Communications AOL, 01
Services (ostensibly now under Millenial Media):
Location tracking: According to Oath, "Depending on how you access and use our Services, we may receive... Location Information. This information can include your device's GPS signal and information about Bluetooth connections, nearby WiFi networks, cell towers, and other types of precise location. We get this information, for example, when you use location-enabled services" AOL, 04.
They further state, "With your consent, we may use available services on your device to determine or derive your precise location, including cellular, Wi-Fi, Bluetooth, and GPS information. In addition and with your consent, we may share your precise location information or personal information with third parties for their independent use. You may opt-out of providing precise location information to Oath, and having that information shared with third parties, at any time by adjusting the settings on your device. Please note that you may need to adjust multiple settings, and not just your location preference, to opt out of providing precise location information to Oath. If you subsequently opt in to sharing location information for an individual service, your location information will be shared with that service. Note that if you consent to share your location information within a particular app, your location information collected from within that app may continue to be shared even after you have opted-out on your device. If you opt-out of providing precise location information to Oath, we may continue to derive your approximate location from your IP address and other information we may collect. For more information, please review your app and device settings."
Other information collected:
Certain Services may require the collection of the phone number of your device. We may associate that phone number with other information; however, we will not use that number for telemarketing to you without your consent" AOL, 07.
Oath Standard Categories (segments) for targeted advertising: See Oath website for their list of Standard Categories AOL, 05.
Opt-out on mobile: Oath states users can opt out of interest-based (targeted) advertising through general device settings in iOS and Android. However, to stop data collection of an Oath app, users must uninstall the app.
PII vs non-PII: Oath defines PII as "name, address, telephone number, email address, payment card number, and government-issued identification number", and non-PII to include "without limitation cookie IDs, device identifiers, hashed values (such as email addresses and other types of information that are transformed into a sequence of random-looking characters that are no longer recognizable as an email address), and IP addresses" AOL, 02.
Oath states it abides by "standards restricting the use of sensitive financial account number data and other types of sensitive data as defined by these programs. For example, we do not use or allow others to use sensitive data to determine eligibility for health insurance, life insurance, or employment. We also do not target ads to users based on sensitive health data, including cancer, mental health-related conditions, and sexually-related areas". They add, "If a user appears interested in non-sensitive, health-related topics, (such as, by visiting pages related to a topic) an ad relevant to those interests may be displayed. We may also display non-sensitive, health-related ads to users who we or our advertisers believe may be an appropriate audience for such topics" AOL, 06.
Parties Oath may share data with include:
Third Parties that Provide Content, Advertising Services, or Functionality on Our Services:
Key third parties Oath works with include, but are not limited to:
Regulation: Oath is committed to self-regulatory requiremets for online advertising, including the Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising and the Network Advertising Initiative's Self-Regulatory Code of Conduct.
Retention: Oath states, "Data used to create segments for ad targeting is retained for no longer than 2 years. Other data (for example, data used to determine long-term or seasonal trends) may be retained for as long as Oath has a legitimate business reason for retaining it" AOL, 06.
Media relationships: Oath offers free Services such as Oath.com, HuffPost, Moviefone, and TechCrunch with support from ads displayed on those Services.
Oath brands include: #BuiltByGirls / Yahoo! Finance / Yahoo! / AOL / Yahoo! Sports / Yahoo! Mail / TechCrunch / Yahoo! News / HuffPost / Yahoo! Fantasy / Flurry / Yahoo! Gemini / Verizon / BrightRoll by Yahoo! / ONE by AOL / kanvas / flickr / tumblr / Yahoo! Weather / Alto / Yahoo! Messenger / engadet / Style Me Pretty / autoblog / Polyvore / Makers / Moviefone / Build / Ryot / Convertro / BBG Ventures / Cambio / rivals / alephd by AOL Oath, 01
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