Twitter MoPub

Go to the tracker web page.

Detection rules

  • Code detection rule: com.mopub.mobileads.
  • Network detection rule: mopub\.com

Primary location

United States

Website

https://www.mopub.com

About

MoPub offers services aimed th help publishers acquire and serve advertisements and advertisers to reach audiences that may be interested in their products and services MoPub, 03.

Ownership

Twitter

Documentation

https://www.mopub.com/resources/docs/android-sdk-integration

Products and Services

Mopub describes itself as "The leading monetization platform for mobile app publishers and developers" MoPub, 01.

  • They connect publishers with advertisers in a way aimed to "drive the highest price for every ad impression" MoPub, 01.
  • They "flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals" MoPub, 01.
  • They offer "ad serving tools, interface, and analytics."

For publishers: Mopub, 02

  • Offer a "dependable back-end systems powered by Twitter’s world-class data center strength."
  • Offer consultative services.
  • Offer a creative dashboard for ad serving tools, interface, and ad formats.
  • Offer publishers access to over 180 demand-side platforms.
  • Help publishers reach an audience across 49,000 apps and 1.5 billion devices MoPub, 03.

Privacy Policy

Section 1: End User Policies

Information Collection on End Users: MoPub states, "we may collect information about your device and the ads you view or click. The MoPub Services are designed to avoid collecting information that identifies you personally, such as your name, address, or email address, but the information we collect does enable us to recognize your device over time". Data collected includes, but is not limited to:

  • "Information about your device, such as the type and model, manufacturer, operating system (e.g. iOS or Android), carrier name, IP address, mobile browser (e.g. Chrome, Safari), applications using the MoPub Services and the version of such applications, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or unique device identifier (a number uniquely allocated to your device by your device manufacturer).
  • Log information, including the app or website visited, session start/stop time, time zone, and network connection type (e.g., WiFi, cellular), and cookie information.
  • The geo-location of your device (using GPS or other geo-location data), when location services have been enabled for the mobile app or website that uses the MoPub Services.
  • Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or purchased the product or service advertised.
  • Information that MoPub Customers and other third parties have collected and share with MoPub, such as information about activity in their services. This may include the content you view or searches you made, the language you prefer, or other non-personally identifying demographic or interest information, to help make the ads served to you more relevant."

Information Use on End Users: This includes for the following purposes:

  • Serving Ads
  • Ad Reporting and Conversations
  • Frequency Capping
  • Fraud Detection and Prevention
  • Interest-Based Advertising
  • Geo-Targeting
  • Providing and Improving MoPub Services

PII: "MoPub will not combine the non-personally identifiable information collected to provide the MoPub Services with your personally-identifying information without your express consent."

Information sharing:

  • With advertiser customers: for the purposes of the ad bidding process.
  • Aggregated and non-PII data: "We share aggregate or non-personally identifiable information about the use of our Services with MoPub Customers. For example, we provide advertisers reports showing how many users viewed or clicked on their ads. We also provide publishers reports about the types of ads served to their apps."
  • With partners: who help with anti-fraud, quality, and security efforts.
  • With partners: who help MoPub improve mobile advertising exchange services.
  • Within "our corporate family to provide, understand, or improve their or our services."

MoPub also shares data as described in Section 3 of the Privacy Policy (see below).

Opt-Out: "Your iOS mobile device may provide a 'Limit Ad Tracking' setting. On Android devices, your settings may allow you to 'Opt out of Interest-Based Ads.' When you have opted out using this setting on a device, MoPub will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests." MoPub also observes "Do Not Track" requests in web browsers. MoPub "requires its advertising customers to honor opt-out preferences expressed using these controls."

Requirements of MoPub Customers: "MoPub requires MoPub Customers to comply with all applicable laws and regulations and to provide end users with notice of the collection of data for advertising purposes as outlined in this Privacy Policy. We encourage all users to review the privacy policies of sites and apps they visit for information about those sites’ and apps’ data collection and use practices."

Section 3: General Information

Other sharing policies: MoPub "may preserve or disclose information if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect the rights or property of MoPub, MoPub Customers, users of our website, or end users."

Information from Third Parties: MoPub "may receive information about you from third parties, including MoPub Customers, data partners, and our corporate family. This information may include, for example, browser cookie IDs, mobile device IDs, demographic or interest data, and content viewed or actions taken on a website or app."

Other sites: MoPub "is not responsible for the privacy practices or content of these other sites."

Confidentiality and Security: MoPub "has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction."

Relationships

Clients: Apalon / ASKfm / FEO Media / First Touch Games / glu / Gram Games / Jorudan / LA Place Media / Lotum / Lovoo / MeetMe / Miniclip / MobilityWare / Outfit7 / theScore / Simeji / Spinrilla / timehop / truecaller / tunein / Ubisoft / Paper.io / The Weather Channel / Zynga MoPub, 04

Details

Financial history: MoPub was founded in 2010 CrunchBase, 01. It was acquired by Twitter in 2013; the details of the deal were not disclosed. Media outlets estimated the deal at around $300 million CCN Tech, 01

References

External Links

5290 Available reports for this tracker

Offline Maps & Navigation : GPS Route Finder 1.10 April 17, 2019, 8:32 a.m.
Offline Maps Navigation & GPS Directions 1.2 April 17, 2019, 8:32 a.m.
Offline World Map Navigation: GPS Live Tracking 1.0.3 April 17, 2019, 8:31 a.m.
Japan Travel Guide by Triposo 4.6.0 April 17, 2019, 7:51 a.m.
Prague 11.3.1 (Play) April 17, 2019, 7:48 a.m.
RTBF 4.4.0 April 17, 2019, 7:32 a.m.
Gps live satellite view : Street & Maps 7 April 17, 2019, 7:23 a.m.
GPS Navigation Maps Directions & QR Scanner 1.3 April 17, 2019, 7:13 a.m.
Offline GPS Navigation Maps & Route Finder 1.1.4 April 17, 2019, 7:12 a.m.
Voice GPS Maps & Satellite Navigation Routes 1.0 April 17, 2019, 6:56 a.m.
GPS Satellite Live Maps Navigation & Direction 1.0.6 April 17, 2019, 6:51 a.m.
Free GPS Maps, Directions, Navigation & Traffic 1.13 April 17, 2019, 6:21 a.m.
Lister 6.5 April 17, 2019, 6:10 a.m.
Shopping List - Buy Me a Pie! 3.5.18 April 17, 2019, 6:10 a.m.
German Russian Offline Dictionary & Translator 1.9.4 April 17, 2019, 12:11 a.m.
Recipe Search for Android 3.3.9 April 17, 2019, 12:10 a.m.
EAT SMARTER 2.10.7 April 17, 2019, 12:09 a.m.
Calorie Counter - MyFitnessPal 19.4.0 April 17, 2019, 12:05 a.m.
AroundMe 6.1.1 April 16, 2019, 6:15 p.m.
Meme Generator Free 4.477 April 16, 2019, 2:45 p.m.
Ideal Weight - BMI Calculator & Tracker 3.1.2 April 16, 2019, 12:10 p.m.
Run with Map My Run 19.7.0 April 16, 2019, 12:08 p.m.
Free VPN - VPNhub for Android: No Logs, No Worries 2.0.4 April 16, 2019, 8:10 a.m.
Thunder VPN - A Fast , Unlimited, Free VPN Proxy 3.0.5 April 16, 2019, 6:48 a.m.
Perfect365: One-Tap Makeover 7.73.9 April 16, 2019, 6:10 a.m.
LightX Photo Editor & Photo Effects 2.0.5 April 16, 2019, 6:10 a.m.
YouCut - Video Editor & Video Maker, No Watermark 1.300.73 April 16, 2019, 6:09 a.m.
PhotoGrid: Video & Pic Collage Maker, Photo Editor 7.02 April 16, 2019, 12:11 a.m.
Photo Studio 2.0.24 April 16, 2019, 12:11 a.m.
VivaVideo: Free Video Editor & Photo Movie Maker 7.10.0 April 16, 2019, 12:08 a.m.
VideoShow Video Editor, Video Maker, Photo Editor 8.3.7rc April 16, 2019, 12:08 a.m.
Video Editor for YouTube - Video.Guru 1.210.36 April 16, 2019, 12:08 a.m.
Sciences Po 1.4 April 15, 2019, 9:12 p.m.
Camera360: Selfie Photo Editor with Funny Sticker 9.5.6 April 15, 2019, 12:06 p.m.
Börse & Aktien - finanzen.net 4.3.3 April 15, 2019, 12:05 p.m.
CCleaner: Cache cleaner, RAM cleaner, Booster 4.13.1 April 14, 2019, 11:57 p.m.
Austria Radio Stations 2.0 April 14, 2019, 8:30 p.m.
VKM Audio Manager 4.0.2 April 14, 2019, 4:32 p.m.
ES File Explorer File Manager 4.2.0.1.4 April 14, 2019, 12:08 p.m.
File Manager v7.0.7.1.0662.1_06_0326 April 14, 2019, 12:07 p.m.
File Manager 1.13.0 April 14, 2019, 12:07 p.m.
Pharmacologie AS/AP 15.0.0 April 14, 2019, 9:06 a.m.
SongFlip - Free Music Streaming & Player 1.1.10 April 13, 2019, 6:30 p.m.
CamScanner - Phone PDF Creator 5.9.5.20190401 April 13, 2019, 6:05 p.m.
WPS Office (BETA) 11.5.4 April 13, 2019, 12:23 p.m.
Polaris Office - Word, Docs, Sheets, Slide, PDF 7.6.0 April 13, 2019, 12:23 p.m.
WPS Office + PDF 11.5.4 April 13, 2019, 12:21 p.m.
PDF Viewer & Book Reader 2.7.23 April 13, 2019, 12:18 p.m.
Mobile Doc Scanner (MDScan) Lite 3.5.3 April 13, 2019, 12:13 p.m.
PDF Reader - Sign, Scan, Edit & Share PDF Document 3.20.10 April 13, 2019, 12:13 p.m.
Camera Scanner To Pdf - TapScanner 2.0.47 April 13, 2019, 12:10 p.m.
LovePlanet. Online dating site 2.93.96 April 13, 2019, 7:30 a.m.
Topface - Dating Meeting Chat! 3.4.37 April 13, 2019, 7:30 a.m.
Flurv - Meet, Chat, Friend 6.7.0 April 13, 2019, 7:30 a.m.
Meet4U - Chat, Love, Singles! 1.32.0 April 13, 2019, 7:30 a.m.
MeetEZ - Chat and find your love 1.32.1 April 13, 2019, 7:28 a.m.
Cube Call Recorder ACR 2.3.147 April 13, 2019, 6:06 a.m.
Super Calculator - Solve Math Problems by Camera 2.1.0 April 13, 2019, 4:10 a.m.
Call Control - Call Blocker 2.25.1 April 13, 2019, 12:10 a.m.
Data Usage - Call Timer 5.9.0 April 13, 2019, 12:08 a.m.
Crowd City 1.2.11 April 12, 2019, 10:12 p.m.
GoalAlert Football Live Scores Fixtures Results 4.5.5 April 12, 2019, 6:59 p.m.
Onefootball - Live Football Scores, Results & News 11.6.1.384 April 12, 2019, 6:36 p.m.
Parallel Space - Multiple accounts & Two face 4.0.8754 April 12, 2019, 6:18 p.m.
Defence Of Greece TD 1.3.4.1 April 12, 2019, 1:56 p.m.
9GAG: Funny Gifs, Pics, Memes & Videos for IGTV 6.47.01r11418-4243820fb April 12, 2019, 12:49 p.m.
Messaging : Manage My SMS 4.0.8 April 12, 2019, 12:13 p.m.
Truecaller: Caller ID, spam blocking & call record 10.25.6 April 12, 2019, 12:10 p.m.
Handcent Next SMS (Best texting with MMS,stickers) 8.2.4 April 12, 2019, 12:09 p.m.
Messaging Classic 1.3.24 April 12, 2019, 12:09 p.m.
Caller ID, Calls, Dialer & Contacts Book: Eyecon 2.0.232 April 12, 2019, 12:07 p.m.
Contacts, Phone Dialer & Caller ID: drupe 3.042.00039-Rel April 12, 2019, 12:07 p.m.