Twitter MoPub

Go to the tracker web page.

Detection rules

  • Code detection rule: com.mopub.mobileads.
  • Network detection rule: mopub\.com

Primary location

United States

Website

https://www.mopub.com

About

MoPub offers services aimed th help publishers acquire and serve advertisements and advertisers to reach audiences that may be interested in their products and services MoPub, 03.

Ownership

Twitter

Documentation

https://www.mopub.com/resources/docs/android-sdk-integration

Products and Services

Mopub describes itself as "The leading monetization platform for mobile app publishers and developers" MoPub, 01.

  • They connect publishers with advertisers in a way aimed to "drive the highest price for every ad impression" MoPub, 01.
  • They "flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals" MoPub, 01.
  • They offer "ad serving tools, interface, and analytics."

For publishers: Mopub, 02

  • Offer a "dependable back-end systems powered by Twitter’s world-class data center strength."
  • Offer consultative services.
  • Offer a creative dashboard for ad serving tools, interface, and ad formats.
  • Offer publishers access to over 180 demand-side platforms.
  • Help publishers reach an audience across 49,000 apps and 1.5 billion devices MoPub, 03.

Privacy Policy

Section 1: End User Policies

Information Collection on End Users: MoPub states, "we may collect information about your device and the ads you view or click. The MoPub Services are designed to avoid collecting information that identifies you personally, such as your name, address, or email address, but the information we collect does enable us to recognize your device over time". Data collected includes, but is not limited to:

  • "Information about your device, such as the type and model, manufacturer, operating system (e.g. iOS or Android), carrier name, IP address, mobile browser (e.g. Chrome, Safari), applications using the MoPub Services and the version of such applications, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or unique device identifier (a number uniquely allocated to your device by your device manufacturer).
  • Log information, including the app or website visited, session start/stop time, time zone, and network connection type (e.g., WiFi, cellular), and cookie information.
  • The geo-location of your device (using GPS or other geo-location data), when location services have been enabled for the mobile app or website that uses the MoPub Services.
  • Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or purchased the product or service advertised.
  • Information that MoPub Customers and other third parties have collected and share with MoPub, such as information about activity in their services. This may include the content you view or searches you made, the language you prefer, or other non-personally identifying demographic or interest information, to help make the ads served to you more relevant."

Information Use on End Users: This includes for the following purposes:

  • Serving Ads
  • Ad Reporting and Conversations
  • Frequency Capping
  • Fraud Detection and Prevention
  • Interest-Based Advertising
  • Geo-Targeting
  • Providing and Improving MoPub Services

PII: "MoPub will not combine the non-personally identifiable information collected to provide the MoPub Services with your personally-identifying information without your express consent."

Information sharing:

  • With advertiser customers: for the purposes of the ad bidding process.
  • Aggregated and non-PII data: "We share aggregate or non-personally identifiable information about the use of our Services with MoPub Customers. For example, we provide advertisers reports showing how many users viewed or clicked on their ads. We also provide publishers reports about the types of ads served to their apps."
  • With partners: who help with anti-fraud, quality, and security efforts.
  • With partners: who help MoPub improve mobile advertising exchange services.
  • Within "our corporate family to provide, understand, or improve their or our services."

MoPub also shares data as described in Section 3 of the Privacy Policy (see below).

Opt-Out: "Your iOS mobile device may provide a 'Limit Ad Tracking' setting. On Android devices, your settings may allow you to 'Opt out of Interest-Based Ads.' When you have opted out using this setting on a device, MoPub will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests." MoPub also observes "Do Not Track" requests in web browsers. MoPub "requires its advertising customers to honor opt-out preferences expressed using these controls."

Requirements of MoPub Customers: "MoPub requires MoPub Customers to comply with all applicable laws and regulations and to provide end users with notice of the collection of data for advertising purposes as outlined in this Privacy Policy. We encourage all users to review the privacy policies of sites and apps they visit for information about those sites’ and apps’ data collection and use practices."

Section 3: General Information

Other sharing policies: MoPub "may preserve or disclose information if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect the rights or property of MoPub, MoPub Customers, users of our website, or end users."

Information from Third Parties: MoPub "may receive information about you from third parties, including MoPub Customers, data partners, and our corporate family. This information may include, for example, browser cookie IDs, mobile device IDs, demographic or interest data, and content viewed or actions taken on a website or app."

Other sites: MoPub "is not responsible for the privacy practices or content of these other sites."

Confidentiality and Security: MoPub "has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction."

Relationships

Clients: Apalon / ASKfm / FEO Media / First Touch Games / glu / Gram Games / Jorudan / LA Place Media / Lotum / Lovoo / MeetMe / Miniclip / MobilityWare / Outfit7 / theScore / Simeji / Spinrilla / timehop / truecaller / tunein / Ubisoft / Paper.io / The Weather Channel / Zynga MoPub, 04

Details

Financial history: MoPub was founded in 2010 CrunchBase, 01. It was acquired by Twitter in 2013; the details of the deal were not disclosed. Media outlets estimated the deal at around $300 million CCN Tech, 01

References

External Links

6518 Available reports for this tracker

Free Flight Tracker App 1.8 June 20, 2019, 2:53 p.m.
Trucker Path 3.5.7 June 20, 2019, 2:40 p.m.
94% - Quiz, Trivia & Logic 3.10.10 June 20, 2019, 1:38 p.m.
8 Ball Pool 4.5.0 June 20, 2019, 1:35 p.m.
750g - 80 000 recettes 4.1.6 June 20, 2019, 1:32 p.m.
20 Minutes - l’actualité en continu 5.0.10.4.1 June 20, 2019, 1:25 p.m.
01net.com : actus, tests et vidéos high-tech 4.0.3 June 20, 2019, 1:01 p.m.
APUS Browser - Fast Download & Private & Secure 2.8.3 June 20, 2019, 12:14 p.m.
Weather by Weatherbug 5.10.1-3 June 20, 2019, 10:56 a.m.
OK 19.6.17 June 20, 2019, 10:51 a.m.
Train Taxi 1.2.2 June 20, 2019, 8:44 a.m.
Stellio Player 5.6.4 June 20, 2019, 6:46 a.m.
Map My Ride GPS Cycling Riding 19.11.0 June 20, 2019, 6:06 a.m.
Bubble level (Spirit Level) 5.0.2 June 20, 2019, 12:11 a.m.
Office Viewer – Docx View, Excel & PDF Reader 1.3.9 June 19, 2019, 10:31 p.m.
Document Viewer – Word Office, PDF reader & xlsx 1.1.1 June 19, 2019, 10:27 p.m.
Scary Ringtones 3.7 June 19, 2019, 4:32 p.m.
Halalite 1.8.6 June 19, 2019, 3:20 p.m.
Weather Forecast, Radar & Widget - Morecast 4.0.15 June 19, 2019, 1:53 p.m.
Weather Underground 5.10.0 June 19, 2019, 1:45 p.m.
Polaris Office 7.6.4 June 19, 2019, 1:19 p.m.
Almost a Hero - Idle RPG Clicker 3.2.0 June 19, 2019, 1:18 p.m.
PDF Reader - PDF File Viewer 2019 1.4.140 June 19, 2019, 1:03 p.m.
3D Flip Clock & Weather 5.20.05 June 19, 2019, 12:16 p.m.
Sense V2 Flip Clock & Weather 5.20.09 June 19, 2019, 12:16 p.m.
Sense Flip Clock & Weather 5.20.08 June 19, 2019, 12:16 p.m.
Weather 16.1.0.47180_47195 June 19, 2019, 12:14 p.m.
The Weather Today & Tommorrow 16.1.0.47180 June 19, 2019, 12:14 p.m.
weather with sunrise sunset 16.1.0.47180 June 19, 2019, 12:14 p.m.
sunset&sunrise live weather 16.1.0.47180 June 19, 2019, 12:13 p.m.
moon phase widget 16.1.0.47180 June 19, 2019, 12:13 p.m.
Transparent clock & weather forecast 3.00.06 June 19, 2019, 12:13 p.m.
Russisch Sprachführer 1.101 June 19, 2019, 11:01 a.m.
Alfred Video Surveillance Camera 4.1.11 (build 2024) June 18, 2019, 8:59 p.m.
Muslim Pro - Prayer Times, Azan, Quran & Qibla 10.1 June 18, 2019, 7:39 p.m.
Net Optimizer & Booster | Faster Internet & Gaming 1094r June 18, 2019, 6:34 p.m.
Quick Settings - Toggles 11.1 June 18, 2019, 12:29 p.m.
BlackHole - App Freezer, Hide Apps, App Hider M91 June 18, 2019, 11:49 a.m.
PrivacySafe - Hide photos, hide videos, hide apps 8.12.3 June 18, 2019, 11:44 a.m.
SPORT1 3.6.7 June 18, 2019, 11:44 a.m.
Calculator 8.12.3 June 18, 2019, 11:44 a.m.
Calculator+ - Math calculator, Calculator Plus 1.0.2 June 18, 2019, 11:42 a.m.
Hidden Eye - Intruder Selfie, Eye Catching v1.3.8 June 18, 2019, 11:42 a.m.
Voice Recorder - Audio Recorder, Sound Recorder 1.0.4 June 18, 2019, 11:42 a.m.
Calculator - Photo Vault & Video Vault hide photos 8.12.3 June 18, 2019, 11:41 a.m.
Calculator Vault - Photo Vault hide photos &videos 8.12.3 June 18, 2019, 11:41 a.m.
ai.type Free Emoji Keyboard Free-9.5.9.9 June 18, 2019, 7:16 a.m.
TouchPal Keyboard-Cute Emoji,theme, sticker, gif 7.0.8.0_20190613214230 June 18, 2019, 7:13 a.m.
Power Battery - Battery Life Saver & Health Test 1.9.9 June 18, 2019, 6:13 a.m.
Meme Generator Free 4.499 June 18, 2019, 5:52 a.m.
Phone Cleaner & Virus Cleaner -Super Phone Cleaner 1.5.5 June 17, 2019, 9:15 p.m.
Virus Cleaner 2019: Scan & Remove Virus, Antivirus 1.3.4 June 17, 2019, 9:12 p.m.
AIO File Manager 2.3 June 17, 2019, 8:26 p.m.
TVSMILES 6.10.1 June 17, 2019, 8:16 p.m.
360 Security - Free Antivirus, Booster, Cleaner 5.3.9.4450 June 17, 2019, 7:51 p.m.
Security Master - Antivirus, VPN, AppLock, Booster 4.9.9 June 17, 2019, 7:50 p.m.
Viber Messenger 10.9.0.6 June 17, 2019, 7:32 p.m.
360 Security Lite - Booster, Cleaner, AppLock 1.6.5.3191 June 17, 2019, 6:52 p.m.
Fake GPS Location PRO 3.4 June 17, 2019, 6:20 p.m.
Schafkopf 1.7.1 June 17, 2019, 4:16 p.m.
Morandini Blog 3.7.2 June 17, 2019, 3:40 p.m.
Avast Antivirus – Security, App Lock, Photo Vault 6.20.1 June 17, 2019, 2:42 p.m.
Remote for Samsung TV | Smart & WiFi Direct 1.2.3-release June 17, 2019, 12:05 p.m.
PDF Reader – PDF Viewer 2019 9.16.1220 June 17, 2019, noon
Period Tracker 11.3 June 16, 2019, 10:46 p.m.
Cloud Browser 1.101 June 16, 2019, 10:20 p.m.
NFC NDEF Tag Emulator 1.10 June 16, 2019, 9:31 p.m.
TopSpeed2 1.01.3 June 16, 2019, 3:39 p.m.
Truecaller: Caller ID, spam blocking & call record 10.34.7 June 16, 2019, 2:53 p.m.
ViewRanger - Hiking Trails & Bike Rides 10.0.4 June 16, 2019, 12:06 p.m.
Podcast Player & Podcast App - Castbox 7.69.3-190611119 June 16, 2019, 11:18 a.m.
9GAG: Funny Gifs, Pics, Memes & Videos for IGTV 6.55.01r12081-7fb33c22d June 16, 2019, 9:28 a.m.