Twitter MoPub

Go to the tracker web page.

Detection rules

  • Code detection rule: com.mopub.mobileads.
  • Network detection rule: mopub\.com

Primary location

United States

Website

https://www.mopub.com

About

MoPub offers services aimed th help publishers acquire and serve advertisements and advertisers to reach audiences that may be interested in their products and services MoPub, 03.

Ownership

Twitter

Documentation

https://www.mopub.com/resources/docs/android-sdk-integration

Products and Services

Mopub describes itself as "The leading monetization platform for mobile app publishers and developers" MoPub, 01.

  • They connect publishers with advertisers in a way aimed to "drive the highest price for every ad impression" MoPub, 01.
  • They "flexible mediation system allows publishers to target the right inventory with the right network partner, based on each publisher’s unique business goals" MoPub, 01.
  • They offer "ad serving tools, interface, and analytics."

For publishers: Mopub, 02

  • Offer a "dependable back-end systems powered by Twitter’s world-class data center strength."
  • Offer consultative services.
  • Offer a creative dashboard for ad serving tools, interface, and ad formats.
  • Offer publishers access to over 180 demand-side platforms.
  • Help publishers reach an audience across 49,000 apps and 1.5 billion devices MoPub, 03.

Privacy Policy

Section 1: End User Policies

Information Collection on End Users: MoPub states, "we may collect information about your device and the ads you view or click. The MoPub Services are designed to avoid collecting information that identifies you personally, such as your name, address, or email address, but the information we collect does enable us to recognize your device over time". Data collected includes, but is not limited to:

  • "Information about your device, such as the type and model, manufacturer, operating system (e.g. iOS or Android), carrier name, IP address, mobile browser (e.g. Chrome, Safari), applications using the MoPub Services and the version of such applications, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID, or unique device identifier (a number uniquely allocated to your device by your device manufacturer).
  • Log information, including the app or website visited, session start/stop time, time zone, and network connection type (e.g., WiFi, cellular), and cookie information.
  • The geo-location of your device (using GPS or other geo-location data), when location services have been enabled for the mobile app or website that uses the MoPub Services.
  • Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether you clicked on it, and whether you visited the advertiser’s website or purchased the product or service advertised.
  • Information that MoPub Customers and other third parties have collected and share with MoPub, such as information about activity in their services. This may include the content you view or searches you made, the language you prefer, or other non-personally identifying demographic or interest information, to help make the ads served to you more relevant."

Information Use on End Users: This includes for the following purposes:

  • Serving Ads
  • Ad Reporting and Conversations
  • Frequency Capping
  • Fraud Detection and Prevention
  • Interest-Based Advertising
  • Geo-Targeting
  • Providing and Improving MoPub Services

PII: "MoPub will not combine the non-personally identifiable information collected to provide the MoPub Services with your personally-identifying information without your express consent."

Information sharing:

  • With advertiser customers: for the purposes of the ad bidding process.
  • Aggregated and non-PII data: "We share aggregate or non-personally identifiable information about the use of our Services with MoPub Customers. For example, we provide advertisers reports showing how many users viewed or clicked on their ads. We also provide publishers reports about the types of ads served to their apps."
  • With partners: who help with anti-fraud, quality, and security efforts.
  • With partners: who help MoPub improve mobile advertising exchange services.
  • Within "our corporate family to provide, understand, or improve their or our services."

MoPub also shares data as described in Section 3 of the Privacy Policy (see below).

Opt-Out: "Your iOS mobile device may provide a 'Limit Ad Tracking' setting. On Android devices, your settings may allow you to 'Opt out of Interest-Based Ads.' When you have opted out using this setting on a device, MoPub will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests." MoPub also observes "Do Not Track" requests in web browsers. MoPub "requires its advertising customers to honor opt-out preferences expressed using these controls."

Requirements of MoPub Customers: "MoPub requires MoPub Customers to comply with all applicable laws and regulations and to provide end users with notice of the collection of data for advertising purposes as outlined in this Privacy Policy. We encourage all users to review the privacy policies of sites and apps they visit for information about those sites’ and apps’ data collection and use practices."

Section 3: General Information

Other sharing policies: MoPub "may preserve or disclose information if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect the rights or property of MoPub, MoPub Customers, users of our website, or end users."

Information from Third Parties: MoPub "may receive information about you from third parties, including MoPub Customers, data partners, and our corporate family. This information may include, for example, browser cookie IDs, mobile device IDs, demographic or interest data, and content viewed or actions taken on a website or app."

Other sites: MoPub "is not responsible for the privacy practices or content of these other sites."

Confidentiality and Security: MoPub "has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction."

Relationships

Clients: Apalon / ASKfm / FEO Media / First Touch Games / glu / Gram Games / Jorudan / LA Place Media / Lotum / Lovoo / MeetMe / Miniclip / MobilityWare / Outfit7 / theScore / Simeji / Spinrilla / timehop / truecaller / tunein / Ubisoft / Paper.io / The Weather Channel / Zynga MoPub, 04

Details

Financial history: MoPub was founded in 2010 CrunchBase, 01. It was acquired by Twitter in 2013; the details of the deal were not disclosed. Media outlets estimated the deal at around $300 million CCN Tech, 01

References

External Links

5656 Available reports for this tracker

myMail – Email for Hotmail, Gmail and Outlook Mail @7F0F00AC April 27, 2018, 11:53 a.m.
Amigo web-browser 1.10.187 April 27, 2018, 3:08 a.m.
Opera Mini browser beta 34.0.2254.126584 April 26, 2018, 11:03 p.m.
Minifier Browser - fast, small, weather & news 1.4.3 April 26, 2018, 11 p.m.
Duolingo 3.79.2 April 26, 2018, 10:59 p.m.
Woord Kruis 1.0.46 April 26, 2018, 10:57 p.m.
Infosonics Browser 2.4.4.3124 April 26, 2018, 10:56 p.m.
Woord Meester 1.0.46 April 26, 2018, 10:55 p.m.
Hungry Shark World 2.8.0 April 26, 2018, 10:54 p.m.
Craft Warriors 1.7.3 April 26, 2018, 10:53 p.m.
Love Balls 1.1.1 April 26, 2018, 10:53 p.m.
PAC-MAN 6.5.5 April 26, 2018, 2:49 p.m.
Manual TAILS BOUM 3.0.0 April 26, 2018, 2:42 p.m.
L'Équipe - Sport en direct : foot, tennis, rugby.. 6.14.0 April 26, 2018, 2:24 p.m.
QuickLyric - Instant Lyrics 3.6.4b April 26, 2018, 2:16 p.m.
Atresplayer 1.3.9 April 26, 2018, 1:26 p.m.
Basketball Shoot 1.19.34 April 26, 2018, 1:25 p.m.
Drag Racing 1.7.52 April 26, 2018, 1:24 p.m.
Closer - Actu People & News TV 4.1.17 April 26, 2018, 12:09 p.m.
Piggy Pile 1.0.8 April 26, 2018, 2:30 a.m.
Dance School Stories - Dance Dreams Come True 1.0.4 April 26, 2018, 2:13 a.m.
Last Remaining Light 1.5.2 April 26, 2018, 1:57 a.m.
Miraculous Ladybug & Cat Noir - The Official Game 1.0.2 April 26, 2018, 12:53 a.m.
Betternet 4.0.6 April 25, 2018, 10:39 p.m.
360 Security Lite 1.5.7 April 25, 2018, 10:33 p.m.
Boursorama Banque 5.4.2 April 25, 2018, 10:33 p.m.
360 Security - Antivirus Free 4.5.4.3257 April 25, 2018, 10:32 p.m.
Security Master - Antivirus, VPN, AppLock, Booster 4.5.1 April 25, 2018, 10:24 p.m.
GO Clock - Alarm Clock & Theme 1.9.7.1 April 25, 2018, 8:34 p.m.
Nestia-SG News Live 4D/TOTO Bus/MRT Rent/Buy Jobs 4.14.0 April 25, 2018, 7:58 p.m.
DU Battery Saver 4.8.7.3 April 25, 2018, 7:26 p.m.
We Are Illuminati - Conspiracy Simulator Clicker 1.1.1 April 25, 2018, 7:21 p.m.
Shazam 8.5.2-180416 April 25, 2018, 10:49 a.m.
CATS: Crash Arena Turbo Stars 2.9.2 April 25, 2018, 10:30 a.m.
Opera Mini - fast web browser 33.0.2254.125672 April 25, 2018, 8 a.m.
Mackolik Canlı Sonuçlar 4.8.3 April 25, 2018, 6:48 a.m.
MAPS.ME – Offline Map and Travel Navigation 8.1.3-Google April 25, 2018, 6:07 a.m.
Inside Out Thought Bubbles 1.22.0 April 25, 2018, 12:15 a.m.
AndroVid - Video Editor 2.9.5.2 April 24, 2018, 7:49 p.m.
Samurai of Hyuga 1.0.4 April 24, 2018, 7:21 p.m.
Treasure Bubble Pop 1.0 April 24, 2018, 7:09 p.m.
Bubble Levels 1.0 April 24, 2018, 6:59 p.m.
Bus Rush 2 Multiplayer 1.21 April 24, 2018, 6:51 p.m.
Guitar Tuner 2.4.9 April 24, 2018, 6:49 p.m.
Solitaire 3.4.2 April 24, 2018, 6:41 p.m.
MP3 Video Converter 2.2.10 April 24, 2018, 6:38 p.m.
Arena Bubbles 1.0 April 24, 2018, 6:36 p.m.
imo free video calls and chat 9.8.000000010121 April 24, 2018, 6:34 p.m.
Beauty Girls Face Paint Party 1.0.1 April 24, 2018, 6:28 p.m.
Palco MP3 3.7.9 April 24, 2018, 6:27 p.m.
Badminton League 2.15.3123 April 24, 2018, 1:59 p.m.
Wayhaven Chronicles: Book One 1.0.4 April 24, 2018, 1:04 p.m.
Timehop 4.3.9 April 24, 2018, 8:24 a.m.
Hungry Shark Evolution 5.7.0 April 24, 2018, 6:12 a.m.
Radio Kerry 2.0.6 April 23, 2018, 1:26 a.m.
Polaris Office 7.3.23 April 22, 2018, 9:10 p.m.
WPS Office + PDF 10.9.5 April 21, 2018, 3:44 p.m.
Cloud Mail.Ru 3.9.8.6944 April 20, 2018, 11:36 a.m.
Kate Mobile 48.2 lite April 19, 2018, 8:28 p.m.
TamTam Messenger - free chats & video calls 1.8.1 April 19, 2018, 8:05 p.m.
Weather Live 10.2.0.2200 April 19, 2018, 2:05 p.m.
2048 by Gabriele Cirulli 3.1.54 April 18, 2018, 9:10 p.m.
KTVU 1.3.35.0 April 18, 2018, 5:25 a.m.
Fantasy patrol: Adventures 0.171019 April 17, 2018, 11:28 p.m.
P Tracker 2.8.1 April 17, 2018, 12:34 p.m.
Design Home 1.06.10 April 17, 2018, 7:39 a.m.
Fleet Battle - Sea battle 2.0.36 April 16, 2018, 9 p.m.
Influence 2.23.2 April 16, 2018, 8:59 p.m.
War and Peace: Civil War 2018.4.1 April 16, 2018, 8:59 p.m.
MMA training system 1.00 April 16, 2018, 7:34 a.m.
快帆-海外华人听国内音乐看视频玩游戏的中国VPN工具 3.3.0.14 April 16, 2018, 2:50 a.m.
Intrace: Visual Traceroute 1.37 April 16, 2018, 2:39 a.m.