Omniture

analytics profiling
Present in: 156 applications 0 %

About

Omniture, originally a online marketing and web analytics company, was acquired by Adobe in 2009 and it was run as a separate business unit until 2012 when it was integrated into the Adobe Marketing Cloud. Several of Omniture's LLC filings remain active. Source: OpenCorporates

Ownership

Adobe (NASDAQ: ADBE) is a publicly-traded multinational software company.

What it does

  • Behavioral Analytics
  • Online Marketing
  • Machine-learning Analysis

Privacy Policy

Onminture's Privacy Policy is the same as Adobe's. Policy dated 3/5/18 and reviewed 17/11/2018:

  • Adobe's Privacy Policy is broad and covers the span of its wide-ranging services. It is unclear what is specifially covered by the Omniture business line.

  • Users must opt-out of each segment of data collection individually: Desktop Identifiable Data Collection, Device Identifiable Data Collection, Mobile Data Collection, Experience Cloud service usage data, Machine learning analysis of user content, Interest-based ads, and Adobe websites. Link to opt-out

  • Data may be shared with fraud prevention services, law enforcement services in the context of an investigation, social media marketers and platforms, sales and advertising partners, retailers, research organizations, advertisers, ad agencies, advertising networks and platforms, information service providers, publishers, and non-profit organizations.

Detection rules

Code detection rule: com.omniture. | com.adobe.adms.measurement.
Network detection rule: omniture\.com | omtrdc\.net

Latest reports with this tracker

com.showtime.standalone
SHOWTIME
2.12.1 - google
com.shopclues
ShopClues
3.6.32 - google
com.abc.abcnews
ABC News
5.5.9 - google
com.yinzcam.nfl.cowboys
Cowboys
3.6.9 - google
com.yinzcam.nba.bulls
Bulls
2.3.6 - google
com.mobile.android.celtics
Celtics
4.1.6 - google
com.nook.app
NOOK
5.5.0.20 - google
bn.ereader
NOOK
5.5.0.20 - google
com.tdameritrade.mobile3
TD Ameritrade Mobile
5.4.1 - google
com.mobile.android.browns
Browns
6.4.0 - google
com.yinzcam.fa.wol
Wolves
1.2.5 - google
com.yinzcam.nfl.eagles
Eagles
3.4.8 - google
com.yinzcam.cfl.argos
Argos
1.0.5 - google
com.oneup.mapleleafs
Maple Leafs
3.6.5 - google
com.yinzcam.venues.sba
Scotiabank Arena
1.0.8 - google
com.oneup.raptors
Raptors
4.5.9 - google
com.oneup.torontofc
Toronto FC
4.3.6 - google
com.yinzcam.nba.wizards
Wizards
3.3.8 - google
es.lfp.gi.main
LaLiga
7.4.6 - google
com.shopclues
ShopClues
3.6.10 - google
com.webmd.android
WebMD
7.9.1 - google
com.hrs.b2c.android
HRS Hotels
8.19.2 - google
com.pagesuite.droid.farmersguide
Farmers Guide
1.3 - google
com.webmd.android
WebMD
7.9 - google
com.hrs.b2c.android
HRS Hotels
8.18.1 - google