Omniture, originally a online marketing and web analytics company, was acquired by Adobe in 2009 and it was run as a separate business unit until 2012 when it was integrated into the Adobe Marketing Cloud. Several of Omniture's LLC filings remain active. Source: OpenCorporates
Adobe (NASDAQ: ADBE) is a publicly-traded multinational software company.
Users must opt-out of each segment of data collection individually: Desktop Identifiable Data Collection, Device Identifiable Data Collection, Mobile Data Collection, Experience Cloud service usage data, Machine learning analysis of user content, Interest-based ads, and Adobe websites. Link to opt-out
Data may be shared with fraud prevention services, law enforcement services in the context of an investigation, social media marketers and platforms, sales and advertising partners, retailers, research organizations, advertisers, ad agencies, advertising networks and platforms, information service providers, publishers, and non-profit organizations.
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