"MobilePush allows you to create and send targeted push messages based on cross-channel consumer data to encourage app usage and deliver increased ROI. With MobilePush, you view how users navigate through your app. From the products they view to the amount of time spent on each page, you gain a window into how users interact with your app across their smartphones and tablets. Because MobilePush is built on Marketing Cloud."
To target your notifications to the best audience, use data about your users from multiple channels. Easily integrate your push notification campaigns with any email, SMS, or social media campaign. Use MobilePush to do the following:
Manage segmented audiences of mobile contacts. Send targeted and personalized push notifications. Send inbox messages. Use geofence and beacon messaging for location-based campaigns. View customer engagement with analytics. Automate your campaigns with Automation Studio. Integrate push notifications into customer journeys using Journey Builder.