Dynamic Yield

Capability:

• Targets user location and proximity via geofencing
• Targets users via geotargeting
• Tracks users using GPS
• Tracks users using WiFi
• Tracks users using location data

Advertising:

• Alters app functionality based upon user profiles
• Loads advertisements
• Loads targeted advertisements
• Location-based ad pushing
• Real-world location targeting
• Targeted advertising based on consumer actions
• Targets across devices, channels and/or platforms (omni-channel marketing, customer journey)
• Timed advertisements

Analytic:

• Analytics AI and machine learning
• Audience segmenting
• Collects Personally Identifiable Information (PII)
• Collects Sensitive Personal Information (SPI)
• Identifies users via Google ID (AAID)
• Identifies users via iOS ID (IDFA)
• Offers analytics activity to app developers
• Offers reports to app developers
• Performs cross-device identification
• Profiles users via Personally Identifiable Information (PII)
• Profiles users via Sensitive Personal Information (SPI)
• Stores personal profile data (name, address, phone)

Regole di rilevamento

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