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Primary Location

United States (Boston) Localytics, 01

Website

https://www.localytics.com

About

Localytics offers an analytics and marketing platform for targeted and personalized engagement campaigns on mobile Localytics, 01; Crunchbase, 01.

Ownership

Self-owned

Products and Services

Localytics performs a variety of services for clients:

Uniquely identify users and devices via the Localytics tracker: "The Localytics SDK automatically captures and uploads device IDs which the Localytics backend uses to uniquely identify users. Some apps connect to their own backend systems that use different IDs for uniquely identifying users" Localytics, 04
Store and transmit user personal information, such as end user name Localytics, 05
Identify users who uninstall an app containing the tracker Localytics, 06
Track detailed geolocation, even without the use of GPS: "Most apps don't track user geolocation so Localytics uses an IP-to-location lookup service to determine which country they are located in. If your app does track user geolocation, you can use the following code to set latitude and longitude in Localytics much more precisely" http://docs.localytics.com/dev/ios.html#location-ios

Localytics leverages the same tracking platform in iOS and Android.

Privacy Policy

Personally identifiable information collection (via Services): Localytics requests that its Customers not provide to it PII about their End Users. However, Localytics states that End Users should be aware Customers may request PII for their own use for their mobile apps. To the extent that Localytics does receive PII from Customers, it pledges to maintain the confidentiality of the PII. Localytics does obtain information from website log files, and maintains the right to combine automatically collected log data with other information they have about you.

Information sharing: Localytics "does not rent, sell or share PII, including your Personal Information, with any third parties" expect with your express consent, or in the event of "a merger, acquisition, or sale of all or a portion of its assets", at which case you will be prominently notified "of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information" Localytics, 07

Relationships

Customers: Comcast / A&E / OLA / Runkeeper / Microsoft / CVS Pharmacy / The New York Times / Avis / Salesforce Marketing Cloud / Amazon / Wendy's / Zipcar Localytics, 02 / Oracle Marketing Cloud / Adobe Marketing Cloud / Facebook Marketing Partners / Twitter

Alliance partners: Bitbang / Cainkade / Cube Loco / Epicfy / Exicon / Jackrabbit / Jargon / Kapitec Software / Keystone Solutions / Mobiquity / NorthBay / Northout / Pollfish / Rocket Insights / Scholarly iQ / Scientific Computers Ltd. / Semba Mobile / Social Fulcrum / Somo / SP2 Serviços Empresariais Ltda / Stratigent / Vendus Labs Inc.

Technology partners: Aarki / adjust / Applift / Applovin / AppsFlyer / Apptimize / Apsalar / Branch Metrics / ExactTarget / Facebook / Fiksu / Greystripe / IBM PartnerWorld / Impact Radius / InMobi / Jampp / Kochava / Liftoff / Mag+ / Marketo / Method Mill / Millennial Media / NativeX / Optimizely / Phunware / Pinsight Media+ / Rocket Fule / StrikeAd / Supersonic / Tapstream / Taptica / Textur / TUNE / Twitter / Yozio Localytics, 03

Details

Financial details: Localytics was founded in 2009 and and has raised over $69 million from funders Localytics, 01; Crunchbase, 01.

References

Localytics, 01. https://www.localytics.com/company/about
Localytics, 02. https://www.localytics.com
Localytics, 03. https://www.localytics.com/company/partners
Localytics, 04. https://docs.localytics.com/dev/android.html#android
Localytics, 05. http://docs.localytics.com/dev/ios.html#identifying-users-ios
Localytics, 06. http://docs.localytics.com/dev/ios.html#uninstall-tracking-ios
Localytics, 07. https://www.localytics.com/privacy-policy](https://www.localytics.com/privacy-policy

Localytics