United States (San Diego) Crunchbase, 01
Tealium offers a universal data hub that unites its clients' tools and teams with "universally acceptable, real-time customer data" Tealium, 01.
Tealium integrates technologies and services. Products and services include:
Tealium's "Visitor Stitching" tracks user behavior on and offline, across devices. With this technology, Tealium states, "Previously anonymous visitor behavior will fulfill critical gaps in customer knowledge when cross device activity is merged with known customer profiles". Tealium has a patent on their visitor stitching approach that combines the details from two or more profiles into one. Their "proprietary technology ‘replays’ the data from each of the stitched profiles back in order, so that the profile can be built taking into account the sequence of the customer’s journey".
Tealium "tracks visitor IDs from a variety of sources including Facebook, Amazon, Twitter, LinkedIn, Google Plus and more. When any known ID is matched, visitors, their behaviors, and devices are automatically stitched together. AudienceStream then enables you to take actions using these profile-based attributes and create unique audiences, facilitating compelling omnichannel campaigns that may begin on a mobile device and follow the user to his or her desktop" Tealium, 06.
Data sharing: Tealium shares data with service providers, affiliates, partners and affiliated businesses not controlled by Tealium, billing, and when compelled by authorities.
International law: Tealium "participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework (Privacy Shield) and Swiss Safe Harbor".
Opt-out: Tealium states, "You may correct, update and delete your Customer Information, change your choices for alerts and other messages, choose whether to receive offers and promotions from us or you may request access to the Personal Information we hold about you and ask us to amend or delete such Personal Information. You can send your request to email@example.com." They also honor Do Not Track headers and "allows its users to opt‐out of having their personal information collected by Tealium". It is not clear how individuals could opt-out of data collection from the Telium mobile device tracker.
Data retention: Tealium " retains the information we receive as described in this Privacy Statement for as long as needed to provide our Services, comply with our legal obligations, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, and enforce our agreements".
Security: Tealium states that it "takes precautions, including administrative, technical, and physical measures – to help safeguard Customer Information against loss, theft, and misuse as well as unauthorized access, disclosure, alteration, and destruction. While we follow generally accepted standards to protect information submitted to us, no method of storage or transmission is 100% secure. Users are solely responsible for protecting their passwords, limiting access to their computers, and signing out of the Services after their sessions" Tealium, 07.
Integrations (technological): Amazon Web Services / Bronto / Campaign Monitor / Twitter Campaigns / Facebook / CheetahMail / Criteo / Demandware Tealium, 01.
Financial details: Tealium was founded in 2008 and has raised over $112 million from funders Crunchbase, 01.
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