France (Paris) Crunchbase, 01
Teemo claims to run the "World's first and biggest persistent geolocation targeting database". They provide "solutions" for "retail advertisers" and "app publishers". Teemo, 01.
Retail Advertisers - Real Life Targeting: "We target your prospects based on the places they attend in real life with the geolocation of millions smartphones continuously."
Offline measurement & insight:
Teemo measures the exact number of people who visit your point of sale and give you insights on their habits.
App Publishers - We Monetize Your Geolocation Data: "Our SDK:
Teemo utilizes geolocation collection through the Databerries (Teemo) SDK.
Teemo states that even without a device identifier, such as Apple's IDFA, they can still identify users: "without the IDFA, and only with the address and the place of work of a person, to find any French would take 5 seconds to a team of 20 people", is it added in the article" (French-English translation; see L'Expansion, 01).
a. is available prior to download (i.e. from all applicable app storefronts) and from within the settings of the app;
b. is in compliance with all applicable laws and self-regulatory principles;
c. clearly and truthfully describes what data is collected from the app, how such data is used, and the circumstances under which it is disclosed;
d. discloses that location information and other user information will be shared with third parties for advertising purposes; and
e. explains to users how to opt out of the collection of information about their precise location and how to opt out of the use of information about their app usage for interest-based advertising purposes through the settings available on their Android or iOS device."
The Databerries / Teemo SDK may not be used in apps designed for use by children below the age of 13 (or the age of consent where offered, if higher than 13) "or be used to collect information from any user known to be under the age of 13 or under the age of consent where they reside". Teemo, 03
Information Collected Automatically Through the Services: "In order to help advertisers reach their audiences and understand the effect of their advertising, we automatically collect certain information when you access mobile applications that incorporate the Services. This information does not identify you personally, but it does reflect information about the mobile applications you use, your location, and how you interact with our Services. This information includes:
Location Information: When you use mobile apps that integrate the Services, we may collect information about your precise location using various technologies, including GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, compasses, and barometers. For information about how to opt out of the collection of certain location information, please see 'Your Choices' below.
Device Information: We collect information about your mobile device, including the advertising identifiers assigned to your device, IP address, device type, operating system, and mobile carrier.
Usage Data: We collect information about the mobile apps you use that integrate our Services, including the date and time your device accesses such apps."
Information Teemo Collects from Other Sources:
Teemo "may also obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including our business partners, other advertising companies, and publicly available sources."
Sharing of Information:
Teemo "may also share aggregated or de-identified information, which cannot reasonably be used to identify you. For example, we may share de-identified information with the partners that use our technology about the users of their apps."
"Location Tracking: You can stop the collection of precise location information by individual apps or by your device as a whole changing the preferences in the settings of your mobile device.
Opting Out of Teemo Services: You can stop the collection of information from Teemo by opting out of our service. You can opt-out from our service either from our ads or by asking us by contacting us at firstname.lastname@example.org
Opting Out of Personalized Ads: You may opt out of the use of information about your mobile app activities to serve ads that are targeted to your interests using the settings available on your mobile device. For information about how to opt out on your Android device, click here. For information about how to opt out on your iOS device, click here. If you wish to opt out on multiple devices, you must repeat the process on each device where you wish to opt out" Teemo, 04"
Customers: Volkswagon / MyMedia / Intersport / Havas / dentsu / OMD / WPP / Publics Groupe / Carrefour / Toys"R"Us / McDonald's / Ford / Decathlon / FNAC / Leclerc Teemo, 01
Financial details: Teemo (then Databerries) "raised $16m (?15m) in a Series A funding round led by new investor Index Ventures with support from existing investors ISAI and Mosaic Ventures and new individual investors Greg Coleman and Pascal Gauthier. The company will use the funds to launch its product in the US and double its workforce." Go4Venture, 01
Background and history: Formerly known as Databerries, Teemo "reinvents offline marketing. Its mobile marketing solution combines user offline behavior understanding and algorithms to drive in-store sales. Its performance-based marketing solution delivers relevant, personalized ads that generate in-store sales it can measure. Co-founded in 2014 by Guillaume Charhon, François Wyss and Benoit Grouchko, Teemo has 50 employees in Paris and New-York." Teemo, 02
"Founded in 2014, Databerries offers brick and mortar retailers a mobile marketing solution, refferred to as Real Life Targeting, that targets mobile users based on locations they have visited in the past and measures the impact of marketing campaigns on store visits. The solution allows retailers to target users who have visited their stores and those of their competitors. The company’s technology collects geolocation and navigation data from mobile users and targets them with relevant and personalised ads. This allows retailers to generate store visits with a significantly lower cost per physical visit (CPV). Databerries enables retailers to count the cost per visit and therefore measure the impact of a campaign on point-of-sale traffic, offering retailers a solution that works for offline marketing while combining online advertising standards such as accurate targeting, personalisation, performance measurement and return on investment optimisation.
Headquartered in Paris, Databerries employs 40 people and plans to double its workforce by the end of 2017. Since its launch, the solution has generated more than one million in-store visits and supports more than 20 prestigious advertisers on a daily basis. It serves more than 100 brick and mortar retailers including Carrefour, Decathlon, FNAC, Leclerc, McDonald's (NYSE: MCD) and Volkswagen (ETR: VOW3).
According to the company, offline retailers spend more than $100bn (€93.9bn) on advertising every year, relying largely on outdoor and other offline channels to increase store visits with limited ability to track the performance of their advertising campaigns. According to a report by MarketsandMarkets, the cross-platform and mobile advertising market is estimated to grow from $25.2bn (€23.7bn) in 2015 to $80.5bn (€75.6bn) by 2020, at a CAGR of 26.1%." Go4Venture, 01
Devices: Android (Google Android ID) and Apple (IDFA)
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